I'll be the first to admit. I can be easily distracted. Ping, blue dot, check email, etc. Nir Eyal named my interference as pain management. "Unless we deal with the root causes of our distraction, we'll continue to find ways to distract ourselves. Simply put, the drive to relieve discomfort is the root cause of all our behavior." I invite you to put aside your biases and assumptions about distraction and listen to Nir Eyal's research on how to become Indistractable.