How to make consumers change their behavior! Sara Isaac from Marketing for Change shares her insight.
Play • 14 min

Sara Isaac, Director of Strategy and Planning sits down with Jon Ruhff at the 2022 AAF D4 Summer Conference in Gainesville Fl to discuss:

  • What is behavior change marketing?
  • Is more choice actually better?
  • Why did Nike's sustainable shoe fail when it was supposedly what people wanted?

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