Sit Down Startup - Ada’s Mike Murchison on scaling customer experience

4 days ago

Instacart's Former Chief Growth Officer; Building a Successful ML Startup: Anomalo's, Founder, Elliot Shmukler

Adam O'Donnell sits down with Elliot Shmukler, former Chief Growth Officer at Instacart and co-founder of Anomalo, to discuss the challenges data teams face in detecting and solving data quality issues using machine learning. Despite the initial failure of their product to meet customer needs, Anomalo was able to grow 10x ARR during the big recession by listening to customer feedback and building a fully-featured product to address gaps in their initial product. Elliot emphasizes the importance of talking to customers regularly and trusting your gut when experimenting with ideas. Through a shared Slack channel and regular office hours, Anomalo maintains its customer feedback loop, leading to successful customer experiences for their notable clients like Discover Financial, Buzzfeed, and Notion. This episode provides invaluable advice for any startup founder looking to develop a successful product that meets the needs of their customers.

21 min