Sit Down Startup
Sit Down Startup
Jun 26, 2020
Aura’s James Gutierrez on empathy as secret sauce
Play • 24 min

Aura Founder and CEO, James Gutierrez, sits down with Zendesk CFO, Elena Gomez, to share Aura’s mission to provide affordable, credit-building loans to working families in America. While pretending to sip cortados in a coffee shop, they chat:

  • James’s personal journey building Aura, and his motivation to open doors for low-income families
  • Adapting to COVID-19 by arming customers with “moral collateral”, making customer experiences more digital, and offering “pay what you can” options
  • Leading with compassion, and how empathy drives Aura’s startup culture—and success
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