Sit Down Startup
Sit Down Startup
Sep 21, 2022
[$70M+ raised] Origin’s Matt Watson on finding clarity to target problems
Play • 18 min

In only three years, financial planning company Origin grew from 20 to more than 150 employees and raised over 70 million USD. While only beginning their journey, the company — created to help employers answer their employees’ tough questions about financial benefits — has found success by focusing on solutions for real-world problems. 

We sat down with Co-Founder & CEO Matt Watson, who shared tips from his experience: 


  • Run towards the pain of your customer. Find out what you can take off their plate. 
  • Tell your story. Gain trust in the industry by showing up and making yourself known.


  • Be resilient. Expect adversity and stay true to why you started the company.
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