Aug 31, 2021
S3E6 - Chats with our mate Malcolm Auld: Copywriting tips, upskilling advice and resources
Drum roll, please! Welcome to the first episode of the “Chats with our mates” series, where we sit down with industry experts to hear about their specialist skills, career journeys and of course, extract as many gems of wisdom as we can.
In this episode, we’re chatting with our friend, mentor, and copywriting expert, Malcolm Auld.
Mal has experience running multinational agencies, marketing departments, start-ups, a SaaS business, bricks n mortar, and online retail businesses. He has also published 6 marketing books and taught executives in 22 countries. Living and working in the USA, Asia, and Australia has given Mal wide exposure to different cultures.
Some of the excellent resources and authors Mal recommends in this episode include…
* Drayton Bird - “How to write sales letters that sell”
* John Caples - “Tested advertising methods”
* Ken Roman - “Writing that works”
And industry gurus such as:
* David Ogilvy
* Dan Kennedy
* Neil Patel (SEO spec…