52. Bank On Your Branding
Play • 42 min

This episode is brought you to by Vibrant Health by Claudia + Virtual Health Coaches, LLC.


Claudia Haller, NBC-HWC is an expert in ADD/ADHD Coaching for people struggling with attention, focus, emotional regulation, impulsive behaviors, and low self-esteem; as well as having the diagnosis herself.  With 8 years of experience understanding how diet, exercise, relationship skills, mindset and gratitude, time management, and sleep can shift someone from despair to living with confidence and agency. She’s an NBC-HWC Board Certified Health and Wellness Coach and owner of Vibrant Health by Claudia LLC and Virtual Health Coaches LLC.

Whether you struggle with ADHD or not, Claudia’s tips and knowledge will help your busy Mompreneur life. Visit IdentityMagazine.net and follow her column under “self-acceptance”.

*The National Board Certification credential (NBC-HWC) represents the profession's highest standard. 

Tune into this engaging podcast episode where we delve into the intricacies of branding and finding your niche. We explore the importance of identifying the right direction for your business, distinguishing between being a generalist and a specialist, and embarking on a journey of self-discovery and thorough brand auditing. 

We discuss the crucial aspect of commitment and its role in your success, while also dissecting how branding directly impacts your profitability. Discover how evolution and measurable results go hand in hand, and gain insightful examples that illustrate the art of niching down effectively.

Whether you're an entrepreneur, business owner, or simply curious about refining your brand, this podcast offers valuable insights to help you thrive.

Listen in as we cover:

  1. What is branding and niching
  2. What direction is right for you
  3. Are you watered down or a specialist
  4. Self-discovery and Auditing
  5. Are you really committed
  6. How do you factor branding into profits
  7. Evolution + Measurable Results
  8. Examples on how to niche down


Follow Mallika Malhotra on Instagram

BIO: Mallika Malhotra is an award winning brand strategist, mentor, and speaker. After years of working in corporate advertising on brands like L’Oreal and Oil of Olay, Mallika now helps women entrepreneurs get clear on their brand message, find their power niche and become the sought-after expert. Her friends and clients call her the brand energizer because she is a strong believer in getting out of your comfort zone, taking action and implementing ideas. LEARN MORE AB0UT THE NICHE NAVIGATOR, HERE

Enroll in the Mindset + Achieve™ Course and Coaching Program so that you can release the Mompreneur tug-of-war and create a profitable business!

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