RYB 916: What's The Best Way To Use Paid Ads To Sell My Digital Products? - Jam Session
Play • 41 min

What's The Best Way To Use Paid Ads To Sell My Digital Products? - Jam Session

Business Lunch
Business Lunch
Roland Frasier
The Powerful Impact Of Evolved Enterprises, With Yanik Silver.
In this episode, you will be inspired as Yanik Silver talks with our host Roland Frasier. Listen and glean takeaways and insights from someone that Roland refers to as ‘one of the best networkers and marketers you would ever run across”. Yanik Silver has been called “a thread that runs through the fabric of the online marketing community,” a Maverick Mischief-maker, and a Galactic Goofball. He ‘redefines how business is played in the 21st century at the intersection of more profits, more fun, and more impact’. Yanik is the author of Evolved Enterprise, and the founder of Maverick1000, a global network of top entrepreneurs & visionary entrepreneurs making a difference in the world without taking themselves too seriously. If you're looking to make your entrepreneurial journey more meaningful and more fulfilling, this episode is a great starting point. “If you can apply direct marketing to a company that has amazing potential to do good, then it just turbocharges it…if you look at companies that have a greater purpose and meaning across the S and P 500, they outperform by 1400% over a 15 year period”. Yanik Silver. If you’re enjoying Business Lunch with Roland Frasier, head over to our home page and sign up for occasional memos from us. You can also follow Roland on Facebook, where his profile is always full of content and conversation. But most of all, to support the show, make sure you’ve actually hit Subscribe on ApplePodcasts. We would appreciate it! What is The Evolved Enterprise™? It’s a way to go from merely a transactional business to a transformational one and even a transcending business. It’s about creating a venture that authentically comes straight from your true essence, wrapped around a meaningful Cause (your WHY or impact), and then develops the community. Listen Today For * The full scoop on Yanik’s robust Entrepreneurial journey. * How Yanik went from cold-calling Doctors at age 16 to his first million-dollar product. * The turning point that leads him to what he’s passionate about now. “And then, about 11 years ago, I asked myself a straightforward question, which is, am I happy? Would I be happy doing what I’m doing ten years from now? And the answer was no, which led me to this whole other exploration of how to connect your head, your heart, and your heart purpose”. Yanik Silver. * His tried and tested networking philosophy. * The Seismic shift that’s been happening in consumer buying behavior. “Customers want to buy from companies that have a greater purpose, greater meaning, and they’re willing to either spend the same and change brands, or change whatever company they buy from, and they’re even willing to spend more.” Yanik Silver. How You Can Turn Your Company Into An Evolved Enterprise * Understand that you can. * Start with you. * Determine the cause. What do you care about? * Determine the model. Listen for Yanik’s examples of different models companies are using, and so much more! “I think it’s really exciting that we get to use our head, which is our marketing side and business side, to develop all those pieces that we’ve already got and then use our heart, which is how do we want to make a difference in the world?” Yanik Silver. Click to find us on Apple Podcasts and other podcast players. Contact & Follow Yanik Through his personal website or through EvolvedEnterprise.com Contact & Follow Roland On Facebook On Instagram Through his Website Follow Business Lunch Podcast On Instagram On Twitter
38 min
The Hustle And Flowchart Podcast
The Hustle And Flowchart Podcast
Matt Wolfe & Joe Fier
Pat Flynn - Strategies To Turn Followers Into Superfans
We always love chatting with Pat Flynn, and in this episode, we discuss how to build super fans in your business, how to grow an audience ethically, how to promote affiliate offers to your audience and make good money through affiliate marketing in a very ethical way that makes customers actually thank you for doing it. Pat also discusses how he has been able to build a successful building with a great, appreciative audience without the need to run a ton of ads and self-admittedly not having the best SEO on his website as well. We also talk to Pat about how he got involved in some of the deals he has equity in. He’s not just an affiliate for products such as ConvertKit, Lead Pages, Teachable and Samcart, he’s also an advisor and gets some sort of revenue share. So we dive into how he has been able to leverage his podcast to then get involved in these equity and advisory deals. When you have listened, be sure to check out our previous chat with Pat and our conversation with Lisa Cherney for more insight on how to give insane value while being real to your audience. “With affiliate marketing, it’s the easiest way of starting to generate an income because these products already exist, people out there are already buying them, you just have to be the person that people trust to make that recommendation to them.” - Pat Flynn Some Topics We Discussed Include: * “Fannels” and how to ramp yours up (and no, we are not talking about soft pajamas!) * The amazing result you can get in under three years which will set you up for success * How Pat pivoted during the last time we had an economic downturn which changed his life forever * How to get great fan engagement and healthier all at once! * Tactics for when you are first starting out with affiliate marketing * How to stay passionate about the same topic for years * Common mistakes Pat sees on websites and how to differentiate yourself from the pack * What ‘What’s Up’ tactic that will make you really stand out * The pyramid of a fandom and why you should turn that funnel upside down Resources From Pat Flynn: * 123AffiliateMarketing.com * Smart Passive Income * PatFlynn.com References and Links Mentioned: * Superfans: The Easy Way to Stand Out, Grow Your Tribe, And Build a Successful Business * Are you ready to be EPIC with us?! Then grab our EGP Letter here! * Did you know we have an awesome YouTube Channel? * Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! * This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. * Affiliate Marketing Through Insane Value - Pat Flynn * Why Being Yourself Is The Best Business Strategy - Lisa Cherney
1 hr 17 min
The Mike Dillard Show
The Mike Dillard Show
Mike Dillard
The 10 Secrets To Creating Passive Income With Justin Donald
One of the biggest wake-up calls that came from dealing with my health crisis the past few years, was the fact that I did not have true passive income when I needed it most. I would have never imagined ever being in a place where I wasn’t able to physically work for more than two years. It was simply not a part of my reality. None-the-less, that’s exactly what happened. Dealing with a health crisis was hard enough. Adding financial stress on top of it made it infinitely more challenging. As you can imagine, I’ve sworn that I’ll never be in that place again. Over the past year, I’ve turned all of my focus towards the creation of truly passive income… This is money that doesn't come from a business, but from assets like dividend stocks and cash flow real estate. One of the people I’ve met along the way during this new journey, is our guest today, Justin Donald. Justin is a self-made millionaire and has turned himself into one of the smartest people I know when it comes to money and investing. He has also come to understand the difference between active income from a business, and lifestyle income from passive investments. Today he’s going to share his story with you, and how you can achieve actual financial freedom. He’s going to share how he got his start, what he invested in, and how he makes sure he never loses money on any of the investments he makes. If you want to learn more, he has a book called The Lifestyle Investor, which is excellent, and I’d highly recommend picking up a copy. Resources: JustinDonald.com Follow Justin on Instagram | LinkedIn | Facebook The Lifestyle Investor: The 10 Commandments of Cash Flow Investing for Passive Income and Financial Freedom Music: Song: Castion - Banger Machine [NCS Release] Music provided by NoCopyrightSounds Free Download/Stream: http://NCS.io/BangerMachine Watch: http://youtu.be/MI3t3PV9FRI
44 min
The Marketing Secrets Show
The Marketing Secrets Show
Russell Brunson
The Free, The 7, The 297, The 9,997 Frameworks
How to take the same framework, and turn it into an entire business. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- What's up everybody? Good morning. This is Russell Brunson. I want to welcome you back to The Marketing Secrets podcast. Right now, I'm working on the One Funnel Away Challenge and wanted to jump in and say, "Hey". Hey, so this morning, I'm working on day number two of the One Funnel Away Challenge. Some of you guys know for the last almost three years now, we've been running the One Funnel Away Challenge. We had over 70,000 people go through, which is crazy to me. That one challenge alone, it's $100 per ticket, it almost about to hit 2 Comma Club X, which is exciting. Anyway, I decided that I wanted to redo it and kind of update it. And I wanted to do it live. A lot of you guys know, I just did the five day lead challenge live and it was really fun. And now I want to transition to do the One Funnel Away live. So I started yesterday and did the first training and it was great, except for after I got done, we'd open it up for Q and A's. And there was like so many questions that, if I would have taught it a little differently, those questions wouldn't have been there. So I'm actually going in this morning early and I'm rerecording. I'm bringing my clothes I wore yesterday. I'm rerecording the last half of day one. And then we're going to kind of mush that together and fix that for everybody that way moving forward, because this is the only time it will be live. After that, it'll have to be replayed because I can't do the live challenge every day for the rest of my life. So we'll kind of clean up the video and that way they'll have it moving forward. And then I'm doing day number two and then every day basically I'm going live for the next, almost 30 days. I'm not doing live on the weekends, but four weeks. So 20 days in a room Monday through Friday and it's exciting. And it's kind of fun because every time I teach this stuff, it gets clearer in my head. And it's one of the reasons why I think it's so important for all of you guys and me to publish so much. Between podcasts and videos and audios and speaking and doing challenges. And the more you do it, the more your message gets refined and the better it gets. I've been doing this now almost 20 years. So God, that's weird to say. I've been doing this for a long, long, long time and I'm still cleaning my message up. Like today, I just had these little aha's. And anyway I just want to put that out there for you guys. You think you have said your stuff and taught your stuff a lot, you haven't yet. You're still just a very, very beginning of it. That's number one. Number two. One of my big aha's and little takeaways today that I had, not that it was new, but just a new way to kind of teach it that I thought was interesting. I want to share with you guys, I talk a lot about frameworks and how we all need to be developing our own frameworks. And we still have a ton of different frameworks. And frameworks are just basically a step-by-step process, which teach somebody. So let's say you've gotten results in the past. So let's say you figured out how to get six pack abs or how to climb a mountain or how to head throw someone in wrestling or you, you figured out a result. And so how do you do that result? Well, you stand there and you break down the step by step. Step, number one, you do this. Step two, you do this. Step three, and you have this framework for how to reverse engineer, the result that you just got. And so that framework is the thing that we're selling. And so when you have that framework, there's a lot of things you can do with it. And what I was kind of mapping out here in my notes is that you can take that framework and I think you could teach it to most people in three minutes. It's like, here's my framework for how I do a head throw or whatever. How to lose weight or how to do whatever. And that three minute version could be like a YouTube video or an ad. I'm going to teach my framework. And they show the framework and it's really cool. Like, "Oh, that's amazing. I understand the framework." But then there's the next tier of the framework. So let's say, it says three minutes. Let's say you're going to teach that same framework, nothing different, just teaching the same framework. And this time you're going to teach it in an hour. And so you are... You teach it in an hour. So you teach the framework in an hour. And now that framework though, you can sell or you can give away to the lead magnet or you could sell it. So in what we're doing for the One Funnel Away Challenge, this is going to be their $7 offer. And so they have this framework. They're selling for $7 and instead of teaching an hour long version of that framework. So if I'm teaching a head throw in an hour, that might be a little hard. But if I'm teaching... Let's say I'm teaching how to lose weight in an hour, how to get six pack abs, or how to run a Facebook ad or whatever. I teach that thing in an hour and that becomes this product now that I can sell for $7. I'm productizing my framework. I'm taking the framework, turning it into a product, now by bulking it up. And then now, I have the ability to sell that. But now, it's like, okay, what if I took that hour long version and the say there's six steps in that framework. In an hour, I spend 10 minutes in each step. So what if instead I take that and instead of spending 10 minutes on each step, what if I spent on hour in each step? So I take that and a breakdown this framework, instead of being done in one hour, it's done over six modules. Now, it's a six hour course where each bullet point, each step in that process, I spend a full hour on. And now I just turned this thing from $7 offer into a six week course or six module course. And taking the same thing. I'm just teaching it different. I'm bulking it up. I'm telling more stories, I'm showing more examples, I'm showing more case studies. And I'm just doing more each at each level of it. And so now it becomes a six week course. And I can sell it for that for $297 or more. And then the next tier on top of that is, okay, how do we do a 'done for you' version? So instead of me just teaching this, I'm just going to do it for you. So it becomes a service or coaching or things like that. And that can sell from anywhere from 500 bucks to 10,000, 25,000, a 100,000 dollars or more. And it's just taking the same framework I already have, but now I'm actually doing it. I'm showing them how to do it. And so that's kind of the next tier, the next step. And so, anyways, it's interesting. I think lot of times we think we need to create a million different products, have a million different things, but, no, you're just taking your same framework and you're expanding upon it. You've got three minute version, the hour long version, the six module version, the live event version, the workshop version, the coaching version, the one-on-one coaching version. There's a whole bunch of different ways to package it and to fulfill on it. And I think that the key that people have to understand is that people will spend more money for the same product packaged in a different way. When you understand that it changes all these things. And it's exciting. So anyway, I just, this morning I was doodling that out. I'm going to be sharing it on day number two of OFA. I thought that'd be fun to share that with you guys and just get the wheels in your head spinning. What are your frameworks? Have you been thinking about that? What are the things that you teach? That you know how to do. The results that you know how to get for people. Start thinking about those and start developing them and start figuring them out and then make different versions of it. There's the 30 day challenge version. There's the book version. There's, there's a million ways to package it, structure…
9 min
The Ultimate Entrepreneur
The Ultimate Entrepreneur
The Abraham Group
268 - How to Think Outside the Box with Sangram Vajre
In this episode, Sangram Vajre, one of the leading minds in B2B marketing and the co-founder of Terminus, interviews Jay Abraham. Sangram taps into Jay’s mind and learns how to start thinking outside the box by thinking beyond exponential. Jay explains how to shorten your success timeline and credibility curve while expanding your contribution, formalizing your referral systems, and opening up different revenue streams. You’ll learn why retention is the new acquisition and various ways to grow your business without spending any more money. Listen in to discover how Jay has uniquely created no risk, no investment growth by integrating and hybridizing strategies from across the most diverse swath of industries—and learn why there’s never been a better time to collaborate with other businesses. 00:00 - 08:30 - On how he’s evolved as he’s gotten older, how he became an accidental marketer and the ultimate generalist, and what marketers should do right now. 08:30 - 15:00 - How to shorten your timeline and credibility curve, formalize your referral systems, expand your contribution, and different revenue streams. 15:00 - 22:30 - Retention as the new acquisition, finding more utility value, knowing your attrition rate, and how to grow without spending any more money. 22:30 - Jay’s earlier life stories and experience, no-risk, no investment growth, how he finds strategies, integrates, and hybridizes them. 41:15 - 50:00 - The Aikido School of Marketing, testing, collaborating, co-branding, and why it’s the best time to collaborate and connect with other businesses. 50:00 - 55:30 - Finding others who have access, trust, visibility to your target audience, strategic partnerships, and ways to use time, opportunities, and assets better.
56 min
The Ecommerce Influence Podcast: Advanced Acquisition and Retention Strategies for Fast-Growing Online Brands
The Ecommerce Influence Podcast: Advanced Acquisition and Retention Strategies for Fast-Growing Online Brands
Austin Brawner & Andrew Foxwell: Ecommerce Marketing Experts
286: How Casely Profitably Spends $500k On Facebook Each Month
Is your content strategy worth half a million dollars? Mark Stallings is the CEO of Casely, an ecommerce tech-accessories retailer that’s gone from zero to eight figures in just four years. After dropping out of college, Mark convinced his sister Emily to cofound the company with him. They’ve been bootstrapping their way through everything from website coding to paid advertising ever since. I’ve gotten to know Mark over the last few years after he became a founding member of The Coalition in 2018. He joins us to share what he and his sister learned over the years, including how they profitably spend half a million dollars on paid advertising every month. We also touch on how they leverage their content strategy for growth, their approach to hiring, and how they maintain a lean team. Enjoy! Episode Highlights * 6:45 How Casely leverages the subscription model * 10:33 Why Mark dropped out of college after one year * 12:14 Diving into an Instagram rabbit hole to understand your audience * 16:08 What the first six months of paid advertising looked like for Casely * 18:31 The content strategy that’s taking the business to the next level * 22:29 Building and scaling the Casely team * 27:22 The two biggest obstacles when using FB ads * 29:37 How Mark spends time in the business * 31:12 Common misconceptions people have about spending a lot on Facebook * 31:45 The top metrics Mark closely monitors * 35:01 Mark’s biggest learning experience over 2020 * 38:51 The hardest part about building Casely * 40:05 The secret sauce for hiring and company culture * 43:26 What Mark is most curious about today * 45:00 Two things every ecommerce company should focus on * 47:15 Mark’s resources and strategies for growing your business Links and Resources: * Casely * The Exit Strategy by Moiz Ali * David Hermann on Twitter * Foxwell Digital * mark@getcasely.com * The Coalition * @a_brawn on Twitter * @brandgrowthx on Twitter * Review or subscribe on iTunes
51 min
The Art of Online Business
The Art of Online Business
Rick Mulready
Quick Tip: What Every "Early" Course Creator Needs to Be Focused On
I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Do you have an offer that you know is good but that you're having trouble getting traction with? I am helping you solve that problem in today’s episode by talking about the number one thing that every early-stage course creator should focus on. This one thing is simple. It is all about getting your offer out there. If you have an offer that you’ve validated but you’re having a hard time gaining traction or your launches don’t go as well as you hope, this episode is for you. Launching can feel really overwhelming, stressful, and exhausting sometimes. If you have felt this before, I want to invite you to a five day live training mini-series that starts on Monday, January 25th. In this mini-series, you will learn my optimized launch method. It will give you the tools to have the easiest launch that you’ll ever have. By the end of this free training, you’ll have a complete plan for using it in your business. If you're looking for a simple, repeatable, low-stress launching option that's super effective, you can register right now at www.rickmulready.com/livetraining. Links & Resources Mentioned in this Episode: Episode 437: Quick Tip: 3 Systems Every Course Creator Needs In Their Business Full show notes are available at www.rickmulready.com/460
16 min
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