How CEOs can Increase Visibility with Top SEO Tips
Play • 1 hr
Find out how CEOs and small business owners can increase visibility online with Top SEO  Tips for maximizing Search Engine Optimization from Blue 16 Media Founder Gresham Harkless Jr. and 8-Second Branding Podcast Host, Goody PR Founder and 8-Second PR Author Liz H. Kelly. During this educational exchange, Gresham explains how CEOs can overcome the biggest SEO challenges and increase a brand’s organic search results. You will learn how to attract your niche target market to your website and engage them your quality content, products and services. Gresham emphasizes the importance of understanding the psychology of what your customers are searching online, why you should build your long-term SEO strategy like a house, and the importance of the user journey. You will also learn how Gresham does website audits, including a report for Kelly’s Goody PR agency that has red, yellow and green lights for different elements. His Blue 16 Media’s audit evaluates your website’s title tags, meta tags, keywords and more. He also emphasizes the importance of having quality backlinks for SEO from media mentions from public relations campaigns. And lastly, you’ll hear about the importance of Google Analytics for making strategic SEO decisions. For more information on Gresham Harkless, follow @CEOBlogNation or visit CBNation.co and/or Blue16Media.com.
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