Ramen To Riches
Making Millions From Memes: Karl Mak, Co-Founder of SGAG, MGAG and PGAG. Part 1/2
Mar 24, 2019 · 35 min
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Introducing Karl Mak, the very intelligent and well-spoken co-founder of Hepmil Group, best known as the holding company in Singapore of SGAG and other entities, whose content is now seen by over 10 million millennials across the region weekly.He talks about how important data and metrics are in order to discover strategies to create viral content, creating a proper content strategy for something as eclectic as comedy, and working with conservative clients to create buzz around issues that Singaporeans can relate to, even convincing their clients- big household brands- to make fun of themselves along the way in a pursuit to connect with millennials.He starts off by telling us about his startup, that essentially started off as a joke between two friends.After raising SGD$1.3 million in pre-series A funding through angel investors, I ask him whether he was literally scrolling through his phone to show investors his most popular recent memes.
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