3. Understanding the product life cycle
Play • 34 min

In this episode we talk to Tony Preedy, Managing Director at fruugo.com 

Tony has been in the online business for the last 20 years and has a lot of experience and knowledge about marketplaces and digital commerce.  

In this episode we talk about how to understand the product life cycle. How does the product life cycle operate, and how is it relevant for the visual merchandiser and other roles within the company? We talk about the importance of understanding the products on your eCommerce, show the products at the right place at the right time,   and how to find the perfect mix between machine learning and human.  

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