Embracing Sustainability with Mark Paterson
Play • 14 min

Embracing sustainable development means understanding and reporting the social and environment (non-financial) impacts and risks associated with a company’s operations. Sustainability is the new digital. Any person or business that ignores it will be left behind.

About the Guest

Mark Paterson, principal of Currie Communications in Melbourne, Australia, gives voice to people and organizations that sustain life on the planet. As a change-agent, he turns visions into strategies that are doable, tells stories that inspire sustainable development and brokers collaborations that solve problems. The son of Corgi breeders, Mark sees the world changing for the better.

About the Host

Abbie Fink is vice president/general manager of HMA Public Relations in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations.

PRGN Presents is brought to you by Public Relations Global Network, the world’s local public relations agency. Our executive producer is Adrian McIntyre.

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