Thinking Outside the Box and Bringing New Resources Into Your Agency with David Fuscus
Play • 14 min

What are the benefits of bringing together resources outside of the traditional public relations services to enhance client relationships? Looking at non-traditional practitioners not only make sense in a tight labor market, but it gives you the opportunity to offer more counseling services to your clients.

David Fuscus is CEO of Xenophon Strategies, a Washington, DC based communications and sustainability firm that he founded in 2000. Xenophon has key practices in Public Relations, Crisis Communications, Public Affairs and ESG/Sustainability. Fuscus is also the 2022 President of the Public Relations Global Network.

Your host for this episode of PRGN Presents is Abbie Fink, vice president/general manager of HMA Public Relations in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations.

PRGN Presents is brought to you by Public Relations Global Network, the world’s local public relations agency. With PR leaders embedded into the fabric of the communities we service, clients hire our agencies for the local knowledge, expertise and connections in markets spanning six continents. PRGN provides customized communication solutions that combine the scale and stature of an international PR firm with the deep insights and hands-on, senior-level service of a local agency. This offers our clients a unique competitive edge. Learn more at

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