Successfully business owners regularly embrace change and are constantly reviewing their business offerings against the prevailing winds of change. Don’t get stuck selling a service or a way of doing things that is inherently obsolete. What can you do differently? What should you do differently?
Aaron Blank is president and CEO of Fearey, a nationally recognized, Seattle-based full-service communications and marketing agency that was founded in 1981. Clients include Seattle Kraken (NHL), Amazon, Rite Aid/Bartell Drugs, Genie, JLL, Providence, Allen Institute for Brain Science, and others. He was named by PR Week (2020) and the Puget Sound Business Journal (2015) as a ‘40 under 40’ recipient.
Your host for this episode of PRGN Presents is Abbie Fink, vice president/general manager of HMA Public Relations in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations.
PRGN Presents is brought to you by Public Relations Global Network, the world’s local public relations agency. With PR leaders embedded into the fabric of the communities we service, clients hire our agencies for the local knowledge, expertise and connections in markets spanning six continents. PRGN provides customized communication solutions that combine the scale and stature of an international PR firm with the deep insights and hands-on, senior-level service of a local agency. This offers our clients a unique competitive edge. Learn more at https://prgn.com/
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