Episode 458 | The Return of Mike Taber
Play episode · 53 min

Show Notes In this episode of Startups For The Rest Of Us, Mike returns to the podcast to give updates on the fate of Bluetick as well as progress updates on his motivation and health. Items mentioned in this episode: BlueTick Seriously Simple Podcasting FounderCafe Transcript Rob: In this Taberrific episode of Startups for the […]

      
The Official SaaStr Podcast: SaaS | Founders | Investors
The Official SaaStr Podcast: SaaS | Founders | Investors
SaaStr
SaaStr 388: Okta CMO, Ryan Carlson on How To Measure Marketing Attribution Effectively, Why People Think About Category Creation Incorrectly Today & How You Have To Think Through The Product vs The Company Story
Ryan Carlson is the CMO @ Okta, the leading independent provider of identity for the enterprise. Prior to their incredibly successful IPO in April of 2017, they raised funding from some of the best in the business including Sequoia, a16z, Greylock, Khosla and Floodgate to name a few. As for Ryan, he has spent an incredible 9 years at Okta in numerous different roles starting with running the product marketing team before moving to run the marketing team, leading to his promotion to CMO close to 5 years ago now. Before Okta, Ryan was the Co-Founder and CEO @ Sproost, a bootstrapped online expert recommendation system. In Today’s Episode We Discuss: * How Ryan made his way into the world of enterprise SaaS? Why was joining Okta the most challenging interview process he has experienced? How did it impact how he assesses candidates today? * How does Ryan distinguish between the company story vs the product story? When do they align and when do they separate? How should your strategy change as they move apart? How does the structure of your marketing team need to change with the evolution? * What should the first marketing hire look like? What experience should they have? Why does Ryan believe you should hire two in marketing to start? How do you want them to work together? How does Ryan ensure cross-function working seamlessly from the very beginning with marketing? * How does Ryan think about measuring success when it comes to product marketing? How does Ryan think about marketing attribution today? How should we think through SAL vs closed revenue as indicator of marketing success? Where does Ryan believe many go wrong with regards to marketing funnels? Ryan’s 60 Second SaaStr: * What does Ryan know now that he wishes he had known at the beginning? * What makes Frederic Kerrest the special leader he is? * What is the most challenging element of Ryan’s role with Okta? If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin Harry Stebbings SaaStr Ryan Carlson
33 min
Today in Digital Marketing
Today in Digital Marketing
Tod Maffin
The Problem with Facebook’s Email to (Some) Advertisers
Facebook says the price of ads are about to drop…. Some updates from LinkedIn’s new live events platform that marketers will love… Sprout Social adds integration with Glassdoor… and the digital ad industry gets another spanking from the European Union. *Join our Slack community!* *TodayInDigital.com/slack* ( http://todayindigital.com/slack ) *Not subscribed yet? Subscribe links at* *TodayInDigital.com* ( https://todayindigital.com/ ) HELP SPREAD THE WORD: * Tweet It: bit.ly/tweet-tidm ( http://bit.ly/tweet-tidm ) to preview a tweet you can publish * Review Us: RateThisPodcast.com/today ( http://ratethispodcast.com/today ) ABOUT THE PODCAST: * Produced by: engageQ.com ( http://engageq.com ) * Advertising: RedCircle.com/brands ( https://redcircle.com/brands ) and TodayInDigital.com/ads ( http://todayindigital.com/ads ) * Classified Ads: TodayInDigital.com/classifieds ( https://todayindigital.com/classifieds ) * Transcripts: See each episode at TodayInDigital.com ( http://todayindigital.com ) * Email list: TodayInDigital.com/email ( http://todayindigital.com/email ) * Theme music: Mark Blevis ( http://markblevis.com/ ) (all other music licensed by Source Audio) TOD’S SOCIAL MEDIA: * Twitter: twitter.com/todmaffin ( http://twitter.com/todmaffin ) * LinkedIn: linkedin.com/in/todmaffin ( http://linkedin.com/in/todmaffin ) * Tod’s agency: engageQ.com ( http://engageq.com ) * TikTok: /tiktok.com/@todmaffi ( http://tiktok.com/@todmaffin ) * Twitch: twitch.tv/todmaffin ( http://twitch.tv/todmaffin ) (game livestreaming) Source links and full transcripts at TodayInDigital.com ( http://todayindigital.com )
11 min
Below the Line with James Beshara
Below the Line with James Beshara
James Beshara
#55 — Turning The Tables — James Gets Grilled (w/ChaseFeiger)
"The most exciting new podcast in the startup world.” - Eric Ries, Founder, and NYTimes bestselling author Links referenced in this episode: + Get your free Endel subscription: _https://code.endel.io/?code=BELOWTHELINE_ + Forbes Magic Mind Article: _www.forbes.com/sites/chasefeiger/2020/08/24/how-this-entrepreneur-moved-from-software-to-create-silicon-valleys-new-morning-elixir-magic-mind_ + The Multi-path Career (essay by James Beshara): _https://jjbeshara.com/2020/05/25/the-multi-path-career/_ + The Four Steps to the Epiphany: Successful Strategies for Products that Win by Steve Blank: _https://www.amazon.com/Four-Steps-Epiphany-Steve-Blank/dp/0989200507_ + The Holocaust of Attachment: _https://www.amazon.com/Holocaust-Attachment-Swami-Parthasarathy/dp/9381094195_ I have a different type of episode for you today. Today's episode is with Chase Feiger, who's a contributing writer at Forbes. He is a founder himself; he's built multiple companies, and he is also an investor of a handful of really brilliant startups as well. After he wrote a Forbes piece on me and Magic Mind last month, he asked if he could flip the tables and interview me for the podcast as a follow up to the article. At first, I was not a fan because the whole point of the podcast is for me to glean insights from other people, and then share them with you all. But there was a practical reason that it made sense to me — and that is to share more about what it has been like beneath the surface on starting another company when I told my wife three years ago, “never let me ever start anything again”... and to share what has changed in those three years. Chase is very kind, super smart, and he's a great interviewer — It's what makes him a great writer at Forbes. It was interesting to have the microscope turned on to me for the episode. I hope it's not too boring, and I hope this slight departure from typical programming is somewhat interesting for you. You can email James questions directly at askbelowtheline@gmail.com or follow us on Twitter @ _twitter.com/gobelowtheline_ — “Below the Line with James Beshara" is brought to you by Straight Up Podcasts LLC.
2 hr
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