Owning The Buy Box
Owning The Buy Box
Dec 19, 2022
Creating the Infrastructure on Amazon to Fight the Gray Market
Play • 45 min
One of your biggest customer interaction points is Amazon, whether you like it or not. Either you directly offer your product on the marketplace, or your products sell indirectly through third-party sellers. Either way, you must establish a brand protection plan for your products to control the customer experience to build a reputation and a loyal customer base.
Our most recent guest, Nick Lawton, the Amazon Program Manager at Herschel Supply Company, has had a very unique experience. He has worked immersed within a changing music industry landscape during the meteoric rise of Amazon — an experience that helped him understand the importance of brand protection and owning the buy box to claim your own e-commerce space.
Join us as we discuss:
  • How Amazon’s rise shaped the modern music industry
  • Establishing presence ahead of any third-party sellers
  • Controlling the supply chain and biggest customer interaction points
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