Are you ready to take your brand to the next level on Amazon and other Marketplaces? Look no further than today's episode, where we sit down with Mike Penrod, Director of Partner Marketing at Pattern, a seasoned expert in the field of e-commerce. Mike shares his valuable insights on how to make your brand stand out in the crowded Amazon Marketplace. From representing your brand effectively to utilizing data analytics and forming the right reseller contracts, Mike will be sharing his knowledge on how to protect and grow your brand on Amazon.

Join us as we discuss:

• Mastering the Amazon Marketplace before expanding
• Effectively investing in your brand from distribution to advertising
• Building strong reseller contracts to protect your brand
• Navigating the Informed Consumer Act — what you need to know
• Insider advice for up-and-coming brand owners on finding niche opportunities