Brand integrity on Amazon is a key driver for truly successful sellers. Unpoliced, 3rd-party sellers will invade your Buy Box, take your revenue, and ruin your customers buying experience.

Our guest today, Jessica Wright, Amazon Brand Strategist at Seller Labs is a true Amazon guru and expert! Her ability to leverage Amazon’s brand tools is a critical part of how Seller Labs fosters brand equity, and produces real revenue growth for their clients.

Join us as we discuss:

• Amazon’s development in protecting brands
  
• Defending your sales channel properly when establishing on Amazon
  
• Going directly to Amazon first to establish your buy box
  
• Amazon giving sellers additional tools to protect themselves and their brand