Innovators in Commerce & Delivery
Fluent Commerce
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Innovators in Commerce & Delivery brings a fresh perspective—and some fun—to the world of ecommerce. Join host Jamie Cairns, a 20+ year industry veteran, as he chats with some of the top innovators and thought leaders from leading brands and businesses in the space.
Welcome to Innovators in Commerce & Delivery!
Available episodes
Newest first
Oldest first
Nov 28, 2023
Future-Proofing Retail Marketplaces: Designing for the Industry Challenges
In the realm of retail, providing an outstanding customer experience goes beyond building loyalty—it's a catalyst for boosting your revenue streams.
In this episode, Radha Gopalakrishnan, CTO at Litmus 7 Consulting, breaks down the key aspects of implementing a marketplace strategy and how combining it with retail digital engineering can provide retail maximization solutions while enhancing customer experience.
Join us as we discuss:
* The need for retailers to adapt to the rise of online marketplaces
* How a holistic shopping experience sparks demand for complementary items and services
* The importance of forging strong partnerships to create high-quality online marketplaces that resonate with customers.
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Oct 12, 2023
Maximizing Retail Sales with RFID Tech
The key to unlocking the full potential of retail sales can be as small as 1x2 inches.
In this episode, you’ll hear from Mark Roberti, Principal at RFID Strategies LLC, who shares insights about how RFID technology is revolutionizing the way retailers display their inventory online, boost sales, combat theft, and enhance the overall customer experience. Mark also explores the opportunities behind RFID for the retail industry and how it may extend to others.
Join us as we discuss:
* How tracking individual items can provide precise data to improve supply chain management
* Generating higher profit and achieving a better ROI through RFID implementation
* Approaching RFID technology by tackling retail challenges progressively
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Sep 7, 2023
Brand Storytelling: Capture Potential and Optimize Growth
An unlikely characteristic has begun to determine whether a brand wins or falters: storytelling. Businesses that are able to leverage psychology to engage with their audience in a relatable manner are seeing success with the evidence shown in creating customer lifetime value and brand loyalty.
In this episode, we speak with Justin Racine from Perficient, who is Principal, Unified Commerce Strategy. He delves into the importance of building a relatable brand that customers enjoy engaging with, and how you can do this across digital and physical mediums.
Join us as we discuss:
* Leveraging personalization and conversations with consumers
* How brands can blend digital and physical retail masterfully
* The power of user-generated content
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Aug 24, 2023
Next-Level Identification: Barcodes, RFID, Digital Link & Beyond
This year, we celebrate the 50-year birthday of the barcode based on the GS1 system.
In this episode, you’ll hear from barcode, identification and systems expert Gena Morgan, Vice President of Standards at GS1 US.
Join us as we discuss:
* The past, present and future of barcode technology and product identification
* Bridging digital and physical worlds with radio-frequency identification (RFID)
* Advancing technology and digital link opportunities
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Jul 11, 2023
Bridging the Gap Between Unstructured Data in Ecommerce
Composed data is often weaponized in favor of fragmentation, but what if there is a way to leverage both for optimal outcomes? Collaboration could be the key to continued success.
In this episode, you’ll hear from Brian Anderson, Founder and CEO of Nacelle, as he unpacks the challenges of market dynamics and explores where AI fits into the picture.
Join us as we discuss:
* AI evolution and what it means for ecommerce
* Data fragmentation vs composed data
* Navigating market dynamics and creating unique experiences
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Jun 27, 2023
Making Integration Easier with Composable Commerce
Composable commerce allows a company to build a system that works for its specific needs. This concept is spreading to a wide range of domains, arguably the most beneficial being retail.
In this episode, you’ll hear from an expert in the composable commerce realm, Jason Cottrell, Founder and CEO of Orium.
Join us as we discuss:
* Composable commerce’s spread to retail and other domains
* Inventory and order management in a composable design
* Benefits of a consistent tech stack
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Jun 7, 2023
Building Problem-Specific Models: Learn Your Customer
Off-the-cuff assumptions are not always the correct assumptions. To build comprehensive business models, you must ask questions and seek alignment across multiple perspectives.
In this episode, Sam Gupta, a Principal Consultant at Elevate IQ, shares his view on how to boost business model efficiency across ecommerce and retail.
Join us as we discuss:
* Why creating a universal language is paramount for success with new customers
* Different business models and their purposes (plus best practices)
* How customers view inventory today and what that means for future trends
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May 24, 2023
People-First Retail: Why Being Human Wins
Retail is all about people.
And if you want your organization to succeed, you better be, too.
In this episode, Bob Phibbs, CEO of The Retail Doctor, shares why there is no brand stronger than _human_ — and how you can win by putting humanity at the center of yours.
Join us as we discuss:
* How to treat your customers well and embrace acting human
* The importance of developing your employees and helping them grow
* Why discovery is necessary for retail success
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May 10, 2023
Revolutionizing Retail: A Deep Dive into AI
What does the future of retail look like in the world of AI?
Dr. Venky Shankar, Chair of the Advisory Council at the Marketing Accountability Standards Board, is here to help us understand. This conversation delves into the latest trends and technologies shaping the retail industry, including personalized shopping experiences, augmented reality, and generative AI. Dr. Shankar also highlights the ethical concerns surrounding the use of customer data and algorithms in retail, and the need for regulations to ensure responsible and smart marketing practices.
Join us as we discuss:
* What the potential impact of AI on retail and marketing is, and how businesses can take advantage of it
* How generative AI works, and what ethical considerations should be taken into account when using it for retail and marketing purposes
* Where regulations on data privacy and tracking have been implemented, and what impact they have had on the industry
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Apr 18, 2023
Beyond ERP: Why You Need an OMS in Your Toolkit
When your only tool is a hammer, every problem looks like a nail… Everyone knows that, right?
Well, everyone who insists that their ERP system can do it all may have missed the memo.
In this episode, we speak with Leo Muid, Global OMS Lead & Director in Digital Customer Experience at Capgemini, about why ERP die-hards limit themselves by not expanding their capabilities with an order management system (OMS).
Leo covers:
* The benefits of incorporating an OMS into your business
* The difference between offer and promise systems
* The customer-led approach to implementation
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Mar 9, 2023
How the Pandemic Broke Retail Forever
Retail continues to see accelerated development and change as systems and purchasing have shifted heavily toward ecommerce. But while shopping from home can offer convenience for consumers, it also introduces several new challenges.
According to this week’s guest, Rob Hango-Zada, Co-Founder and Joint CEO at Shippit, the pandemic spurred much of the rapid change that would forever change retail. As an expert in delivery, Rob shares data-backed insight into the current state and challenges of e-comm and what’s to come in the world of retail.
Join us as we discuss:
* How the pandemic broke retail forever
* Efficiency and inefficiency in ecommerce
* The rise of CX orientation and how to utilize it for success
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Feb 16, 2023
The Fifth Industrial Revolution: The Future of Retail
The retail industry is evolving with the advancements in technology and data, along with changing customer behavior. Retailers are considering new approaches to engage customers, such as mixed-use entertainment precincts, smart mirrors, and data-driven contexts.
In this episode, CEO & Founder of Retail Doctor Group, Brian Walker, discusses this evolving landscape and how retailers are adapting to changing customer demands. He highlights the importance of understanding the "why" of a brand, maintaining a direct relationship with customers, and utilizing data to drive business decisions. As the shift towards a data-driven retail experience is happening quickly, top companies today are quickly turning into powerful data houses.
Join us as we discuss:
* How retail businesses will adapt to changing consumer behavior with the rise of ecommerce
* Why retailers will need to embrace new technology to build their brand and compete in the market
* What strategies retailers can implement…
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Jan 6, 2023
Embrace Change: Blending Artistry and Technology
SaaS technology is evolving at a faster rate than ever. How can companies find individual success amidst this growing sea of change?
In this episode, Chief Technology Officer at Valtech Mihaela Mazzenga shares how she used her background in engineering—along with an artistic lens—to bring innovation to the SaaS platform development space. Join us as we discuss:
* Cloud platforms and business capabilities
* Building for scale and accessibility
* Embracing change in the boardroom
* Tailoring the customer experience
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Dec 16, 2022
Scaling Creativity in Marketing: Part 2
It takes creativity and data-centric thinking to create a successful marketing campaign. But it also takes the understanding that sometimes you will fail—and that’s okay.
In part two of our conversation with Jasmin Guthmann, Head of Corporate Communication at Contentstack, shares how she helped her company scale creativity through a culture of accountability and innovation—and how you can find opportunity in your mistakes. Join us as we discuss:
- Creating efficient processes for marketing
- Learning from failure
- Diversity in the industry
- Women in MACH
Sign the Women in MACH Manifesto for Gender Equality
Link to: https://machalliance.org/insights/women-in-mach-manifesto-for-gender-equality
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Dec 9, 2022
Scaling Creativity in Marketing: Part 1
It takes creativity and data-centric thinking to create a successful marketing campaign. But it also takes the understanding that sometimes you will fail—and that’s okay.
In this episode, Jasmin Guthmann, Head of Corporate Communication at Contentstack, shares how she helped her company scale creativity through a culture of accountability and innovation—and how you can find opportunity in your mistakes. Join us as we discuss:
- Creating efficient processes for marketing
- Learning from failure
- Diversity in the industry
- Women in MACH
Sign the Women in MACH Manifesto for Gender Equality
Link to: https://machalliance.org/insights/women-in-mach-manifesto-for-gender-equality
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Nov 4, 2022
Creating Trust and Transparency around the Globe
Trust and transparency are the pillars of any successful marketplace, especially when supplying to customers around the world.
Hamaad Akmal, International Operations & Global Logistics, GOAT Group understands this well, and in this episode, he shares how his team ensures a quality customer experience every time. Join us as we discuss:
- Delivery logistics and supply chains
- Product verification and authentication
- Scaling production processes internationally
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Oct 6, 2022
Innovations Beyond the Barcode: What Lies Ahead | Reid Jackson, GS1 US
Technology is moving faster than supply chains. Even though there are now solutions to many speed and accuracy issues of modern supply chains, implementation can be too costly or overwhelming for many companies.
Reid Jackson, Vice President of Corporate Development at GS1 US, is working towards a more efficient future by connecting the tech industry’s latest innovations with the industries that need them. In this episode, we discuss:
- Vertical integration through automated cycles
- New solutions to manufacturing problems
- Standards between online and in-person commerce
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Sep 20, 2022
Why Inventory is So Important in Ecommerce | Rick Watson, RMW Commerce Consulting
As a company grows, the task of getting products to customers becomes more and more complicated. Even small hiccups can lead to inventory issues and a poor customer experience.
In this episode, Rick Watson, CEO and Founder of RMW Commerce Consulting, LLC, shares his perspective on what companies can do to securely streamline their production and delivery processes. Join us as we discuss:
- Innovations within commerce giants
- Forecasting with flexibility and agility in mind
- Why one of the most important factors in ecommerce is accurate inventory
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Sep 8, 2022
Adapting for Long Term Success | Shine Mathew, AyataCommerce
In today’s ever-expanding digital ecosystem, ecommerce solutions must meet the current needs of companies while also preparing them for future challenges.
In this episode, Shine Mathew, Founder and CEO of AyataCommerce , shares his expertise in tailoring online infrastructure for both short and long term success.
Join us as we discuss:
- Finding advantages through flexibility
- Bettering customer experience
- Understanding fulfillment lifecycles
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Aug 12, 2022
Meet Customer Expectations with Personalization | Tory Brunker, Adobe
The rise of Gen Z has changed customer expectations—across all age groups. Personalization has long been a buzzword, but how can you really optimize the full experience? And with such a range of approaches to personalization, where do you start?
In this episode, Tory Brunker, Sr. Director of Product Marketing and Commerce at Adobe, shares her insights into the shifting commerce landscape and what we can learn about the future of customer expectations when it comes to personalization.
Join us as we discuss:
Adapting your business for change
The rise of different expectations and using data to your advantage
Leading with a growth mindset
Check out the Adobe Commerce study referenced in this episode.
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Jul 19, 2022
Using your Unfair Advantage in Ecommerce | Jason Wyatt, Marketplacer
As ecommerce further solidifies its lead against traditional brick-and-mortar stores, more and more sellers are moving online to survive. This new digital landscape can be daunting, but can also lead to unprecedented profit margins in the long-term.
Jason Wyatt, Founder and Executive Chair of Marketplacer, is helping business leaders future proof their business model through the transformational power of the marketplace.
Join us as we discuss:
Finding and leveraging your unfair advantage
Building a communal online marketplace
Planning for the new trends of ecommerce
To hear this interview and many more like it, subscribe on Apple Podcasts , Spotify , or our website or search for Innovators in Commerce and Delivery in your favorite podcast player.
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Jun 15, 2022
The Future of Commerce with Kelly Goetsch of commercetools
The tech industry is always searching for something new and innovative to push businesses and their consumers further toward the future.
However, many companies compromise by adding new labels onto existing products to keep up with ever-shifting trends.
Through his work with commercetools and the MACH Alliance, Kelly Goetsch is bringing back authenticity to the industry along with educational opportunities for future commerce leaders.
Join us as we discuss:
- Current trends in the commerce industry
- Reflections for a better future
- The MACH Alliance
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for Innovators in Commerce and Delivery in your favorite podcast player.
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Apr 26, 2022
Why Not Both? How to Reinvent Online & Offline Sales | Andreas Westendörpf, Emma
Disrupting an industry doesn’t just mean making purchases easier online.
In many industries, the vast majority of sales are made offline.
Innovation happens in both realms — and to neglect either is a mistake.
That’s one of the key insights Andreas Westendörpf has learned innovating the way consumers interact with sleep brands during his time as Chief Technology Officer at Emma - The Sleep Company an organization offering state-of- the-art sleep solutions, online and off.
Join us as we discuss:
How to leverage modern digital tools to disrupt an industry where most purchases are made offline
The complex problem that selling optimal sleep poses
How Emma see agility in their organization and industry
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for Innovators in Commerce and Delivery in your favorite podcast player.
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Apr 19, 2022
The Innovators in Commerce & Delivery Podcast: A Sneak Peek
Ecommerce leaders are providing a WOW experience for their customers and it’s time you do the same.
With the help of our host, Jamie Cairns, Chief Stra tegy Officer at Fluent Commerce, we’ll dive in to candid conversations with some of the top innovators and thought leaders in the space.
Join us as we discuss topics such as:
Shopping experiences
Inventory availability
Pick up or delivery
Keep connected with us by subscribing to the show in your favorite podcast player as we bring you actionable conversations from ecommerce industry leaders.
Listening on a desktop & can’t see the links? Just search for Innovators in Commerce & Delivery in your favorite podcast player.
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