The Mix
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The Mix is an industry innovation podcast powered by Musixmatch Pro. Our mission is to demystify complex new trends in the music industry while gathering top tips to help musical artists better monetise, distribute, and advertise their music.
Available episodes
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13 Oct 2023
AI Music Videos
The use of AI in the arts is all anyone can seem to talk about today, but what’s the story behind all of this new tech? While many creatives and their teams are fearful of the implications of all this rapid innovation, we’re finding ever more success stories of creatives who have managed to harness the power of AI to enhance their creative journeys. But don’t just take our word for it. In this episode of the Mix, we sat down with interdisciplinary artist, designer, educator, and AI video designer Ben Gillin, and he shared his process on video design using AI softwares such as mid journey, a few anecdotes from his recent successes, and his thoughts about the taboo behind AI in the arts.
The Mix is a Musixmatch Pro podcast aimed at further education for Creators, Managers, Reps, Artists, Singer Songwriters, & everyone on the topics of today & cross selling of Pro Subscriptions to anyone.
Original music for The Mix was written and produced by Pierfrancesco Melucci.
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27 Jul 2023
The Musixmatch Community
Do you have questions about the Musixmatch Community? Have you ever wondered how Musixmatch became the global leader in lyric data and built an online database of over 40 million song lyrics added yearly? Well you came to the right place! In this episode of the Mix podcast we interviewed our very own Tim Naylor (Musixmatch Community Executive) and Mauro Di Battista (Musixmatch Community Specialist) and they filled us in on how the Musixmatch database works, what roles contributors can have in the community, and more!
The Mix is a Musixmatch Pro podcast aimed at further education for Creators, Mangers, Reps, Artists, Singer Songwriters & everyone on the topics of today & cross selling of Pro subscriptions to anyone.
Original music for The Mix was written and produced by Piefrancesco Melucci.
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27 Apr 2023
Sync and Licensing
Freya Ridings was catapulted into international recognition in 2018 when a well placed sync of her track “Lost Without You” aired during a particularly emotional scene of the popular UK reality show, "Love Island". The success of "Lost Without You" on Love Island proved to be a crucial turning point for Ridings, helping to establish her as a rising star in the music industry.
Have you ever wondered how sync deals happen? In this episode of the Mix we sat down with Charlotte Day, the Senior Coordinator for Creative and Clearance across the UK and Europe at Kobalt Music Group. Along with answering all of our burning questions about the processes behind successful syncs, Charlotte shared with us her personal music industry journey and first-hand insight of how a good sync can change an artist’s career overnight --like it did for Freya Ridings.
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In this episode, we cover:
(00:01) Introduction to publishing and sync
(06:43) The process of sync licensing
(16:36) Success stories and the impact of sync
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The Mix is a Musixmatch Pro podcast.
All Musical content for this episode was composed by Pierfrancesco Melucci.
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10 Jan 2023
Sonification
What if every single note of a song could represent information and communicate ideas like lyrics do? What if we could give data a ‘voice’?
Think about that one song that makes your heart sing or moves you to tears. Or the last time you were in a movie theater and the sound effects had you on the edge of your seat. Sound - and by extension music - has the power to affect our mood, help us learn and even change our perspective on reality.
So when it comes to the intersection of music, information, and technology, it’s not a huge surprise that data sonification is now on the rise. Data sonification is the process of using non-verbal audio to communicate information. In other words, it transforms data into sound, helping us understand information faster and on a deeper, sometimes emotional level.
Just like a movie’s sound effects and soundtrack, data sonification can have a huge impact on our mood and our ability to grasp concepts more quickly. Imagine being able to hear your WiFi network, the communicative signals sent between a network of mushrooms - or even a pandemic. Believe it or not, that’s exactly what data sonification enables you to do.
So what are the practical applications of data sonification in the fields of education, health, and even business? How is it already being used to reach wider audiences and create inclusivity in science? Where does the line between science, art, and music lie, and is there a target market for this kind of art?
Join us in our latest podcast episode as we interview sonification experts Professor Paolo Ciuccarrelli (Northeastern Univeristy) and Research Scientist Sara Lenzi (Critical Alarms Lab, Delft University of Technology), as well as Degen Blues creator Andy Szybalski (also co-founder of Uber Eats and Google Street View) to discuss all these questions and much more.
The Mix is a Musixmatch Pro podcast.
Original music for The Mix Podcast was written and produced by Pierfrancesco Melucci.
This episode also contains audio sampled from "Hear Climate Data Turned Into Music" by Chris Chafe of the Center for Computer Research in Music and Acoustics at Stanford and Degen Blues.
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17 Oct 2022
Women in Music Tech and Production
Even in 2022, women are still vastly underrepresented in the music industry - especially when it comes to music engineering and production. In fact less than 5% of music production jobs globally are filled by women. At Musixmatch, we’re passionate about breaking down industry barriers to pave a new way for the next generations of women in music tech. That’s why we teamed up with Music Innovation Hub (the innovative Milan-based initiative behind many socially responsible projects in the music industry) to organize a meet-up last month for Women in Music Tech and Production. Panelists for this event included, Francesca Ronchini, an expert on sound event detection, Giulia Silvestri, the project coordinator for Intorno Labs, and Elisa Massara (Elasi) musician, producer, & founder of POCHE.
The Mix is a Musixmatch Pro podcast.
Original Music for the Mix Podcast was written and produced by Pierfrancesco Melucci.
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8 Sept 2022
KVN at SXSW
Songwriting. Producing. Performing. Motherhood.
These multi-talented, kickass women really are doing it all. Already incredible stand-alone artists in their own right, Dossey, Primo the Alien and Lady Heartwing have joined forces to create Austin’s newest indie-pop supergroup KVN (pronounced Kevin). KVN’s intergalactic sound was born out of the trio’s mutual love for late 90s R&B girl groups blended with a fascination for modern dance music.
They may call themselves “your mom’s favorite band”, but in a town where rock and blues reign supreme, KVN is disrupting the Austin music scene in the best way possible. It’s no wonder that everybody who comes across their high-energy, harmony-driven pop just can’t stop raving about it.
Join us in our latest episode of “The Mix” to learn more about their experiences as music producers, how they made a name for themselves both locally and internationally through branding and social media, and all about their heavenly first release, “High and Low”.
If you’re a fan of dreamy astral synths, gorgeous harmonies and smashing social expectations - this one’s for you.
The Mix is a Musixmatch Pro podcast.
The song "High & Low" was composed by KVN and recorded as an episode of the Mix Sessions by Matt Parmenter at Ice Cream Factory Studios In March 2022.
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9 Aug 2022
Jake Lloyd at SXSW
With everyone preaching the importance of personal branding and ‘niching down’ these days, the music industry can be one of the toughest places to just be yourself. Growing up in Austin, Texas with influences ranging from Prince to Paramour, Jake Lloyd always felt restricted by the confines of individual genres. With time, he realised he didn’t have to be.
Jake’s eclectic sound was born - a blend of all things RnB, soul, pop, and rap fused together with an undeniably magnetic stage presence. A rising star in the live music capital, Jake and his band are shaking things up in a town known for rock and folk, all while shattering everything we thought we knew about Hip Hop and RnB.
In this SXSW episode of The Mix, Cari sits down with Jake to learn more about his unique musical footprint, his thoughts on growing a local following, what it’s like tackling genre bias in a defined scene, and much, much more. Join us to discover a unique outlook on music experimentation and how to harness the explosive creativity that comes hand in hand with an open state of mind.
The Mix is a Musixmatch Pro podcast.
The song "sweat" was composed by Jake Lloyd, recorded as an episode of The Mix sessions by Matt Parmenter at Ice Cream Factory Studios in March of 2022.
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29 Jul 2022
Technophobia Part I: Music Streaming
Streaming technology is one of the single most disruptive innovations the music industry has faced in a long time. From accessing millions of songs through the click of a button all the way to AI-powered recommendations based on our listening habits, streaming has completely transformed the way many of us consume music.
But while streaming has brought a lot of benefits to consumers, just like with any rapid industry innovations, it does have its downsides. Issues like revenue loss, copyright infringement, and market oversaturation are serious challenges that came hand in hand with the arrival of streaming services. These downsides understandably create genuine concerns and even fears for professionals within the music industry, sometimes leading to a form of technophobia as a result.
So where do we go from here? Join our co-hosts Cari, Stella, and Silvia in today’s episode of the “The Mix” to learn more about the true pros and cons of music streaming, and actionable tips for music professionals to make the most out of the competitive landscape of global streaming.
This Mix is a Musixmatch Pro podcast.
All musical content for this episode was composed and produced by Pierfrancesco Melucci.
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28 Jun 2022
Portrait XO at SXSW
What it truly means to be human in today’s data-driven, tech-obsessed society has become an enigma for many of us. Portrait XO is a Berlin-based experimental electronic music artist and founder and member of many collectives who explores the intersection of art, sound, science and emerging technologies in her work. In today’s episode of “The Mix”, Portrait XO will be shedding light on what it’s like to experience the world through sound first, the effect of synesthesia on her music, and how emerging technologies like AI and blockchain are reshaping the songwriting process as we know it.
The Mix is a Musixmatch Pro podcast.
All music content for this episode was composed and produced by Pierfrancesco Melucci.
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21 Jun 2022
AI in music: here’s what you need to know
Artificial intelligence is quietly transforming the world as we know it - and AI in music is no exception. From song-identifying apps to composition tools, all the way to lyric generators and production platforms, AI is reshaping the way we create, share, and even discover music. In this episode of The Mix, Cari, Silvia, and Stella share their professional experience and research into the topic of AI in music, as well as chat with AI music expert Valerio Velardo about his thoughts on these exciting innovations and predictions for the evolution of the industry. Join us as we explore the world of AI in music to see how it is already being used and what’s in store for the future.
The Mix is a Musixmatch Pro podcast.
All music content for this episode was composed and produced by Pierfrancesco Melucci.
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20 May 2022
Fieh at SXSW
Do music business standards vary from country to country? In March of 2022, The Mix headed to Austin, Texas to interview official SXSW artists for the first edition of “The Mix Sessions”. In our first episode of The Mix SXSW, we sit down with Sofie and Kia of Norwegian neo-soul group, Fieh to discuss the way work-life balance, management, and even community support differs between different countries. Sofie also shares her experience in writing lyrics in English as a non-native speaker, and the burden of social media that one carries even when signed to an established label and management company.
The Mix is a Musixmatch Pro podcast.
All music content for this episode was composed and produced by Pierfrancesco Melucci.
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20 Apr 2022
DYVR: More "Active" than "Activist"
The importance of branding and social media curation is often as important to the success of a musician as their art itself. Social platforms can tell music fans who you are, what your vibe is, maybe even…what you stand for. For our next artist interview, Cari from Musixmatch speaks with Dyvr, a non-binary, London based musician who breaks the social media mold by using their platform in a unique new way; to promote awareness around LGBTQ+ causes. Dyvr explains why they chose this direction for their socials, and how it’s shaped the way they run their business, interact with their fans, and the impact it’s had on the art they produce.
The Mix is a Musixmatch Pro podcast.
All music content for the Mix was composed and produced by Pierfrancesco Melucci.
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5 Apr 2022
Emma Langford: Grassroots Hustle
Ever wondered about how best to build up your musical presence in your local scene? What about on a basic level: how to make a living with your creative gifts outside of gigging? Join us as we launch our first ever artist interview with Limerick, Ireland's own Emma Langford. Emma is a folk musician with many pearls of wisdom to share on these and and a variety of other topical subjects like, "how do I make room for my mental health in my music career?" and much more.
The Mix is a Musixmatch Pro podcast.
All music content for this episode was composed and produced by Pierfrancesco Melucci.
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5 Apr 2022
NFT & Blockchain
Have you ever heard of an NFT? Of course you have, everyone seems to be talking about them lately… but what actually is an NFT? More importantly, what good are they to songwriters, performers, and creators? What could NFTs mean for the future of music production, distribution, and monetization? Thankfully for us all, we don’t have to ask ourselves these questions any longer. Join us on this NFT and Blockchain episode of “The Mix”, as Cari and Silvia ask Stella every question you’ve ever wanted answered on the subject. From UI’s to blockchains, to why it should matter to you.
The Mix is a Musixmatch Pro podcast.
All music content for this episode was composed and produced by Pierfrancesco Melucci.
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5 Apr 2022
Welcome to the Mix
Welcome to the Mix, an industry innovation podcast whose aim is to demystify complex new trends in the music industry while gathering top tips to help musical artists better monetise, distribute, and advertise their music.
The Mix is a Musixmatch Pro podcast.
Music for this podcast is composed and produced by Pierfrancesco Melucci.
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