(Season 1, Ep. 13): Dave and Spencer Mink On the Importance of Counting Your Traffic
In this month's episode of JimmyCast, host Jimmy DeGroot talks customer data with Dave and Spencer Mink of TraxSales.
One of the earliest customer tracking companies, launched in 1996, TraxSales uses an infrared camera system to track door traffic (eliminating visits from your staff and other non-customers like the mailman). The statistics generated can then be integrated with retailers' CRM program, offering the ability to create up to 30 different reports, including closing ratio and a statistic owner/CEO Dave Mink calls "revenue per guest".
Hear more about how Dave's big "epiphany" led to the creation of the company in 1996, as well as how you can use customer-tracking data in order to make better management decisions and dramatically improve your sales team's performance.