#10 The transformative power of developing sales skills with Eder Holguin
Play • 36 min
From homelessness to becoming a CEO

In this episode of How to be the Difference, we sat down with Eder Holguin to talk about his incredible journey from being homeless as a kid in the streets of Medellín, Colombia in the 80s to eventually becoming an award-winning serial entrepreneur, best-selling author, and a digital sales and marketing expert in the US.

Eder talks about how his perspective on success changed as he got older and why he considers himself a professional problem solver. He also shares with us the basic principles of marketing and sales and how certain skills were vital to helping him move forward in life.

Outline of this episode:
[0:33] - Meeting Eder
[2:17] - Introducing Eder Holguin
[4:20] - Growing up in the streets of Medellín
[6:55] - Eder’s turning point
[9:30] - Tips for success as an entrepreneur
[12:57] - A change in perspective
[15:54] - This too shall pass
[18:49] - On seeing new trends
[21:33] - Common principles of marketing and sales
[24:39] - How to polish your sales skills
[27:18] - Eder’s proudest moments
[28:15] - Wise words for a post-pandemic world
[29:48] - The power of internships
[31:58] - What’s next for Eder?

Resources & people mentioned:
Eder Holguin
Dreaming of Hope Street
Johanna Molina
Paul Lynskey
The Intern Group
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