The Branding Lab
The Branding Lab
Oct 26, 2020
02: What Brand Purpose Really Means & Why It Matters with Melissa Packham
Play • 50 min
Did you know that a brand is not a logo? Branding begins with strategy and not design. In this episode, Melissa and Yvonne talk about finding your brand purpose; understanding how your values connect with that purpose; and discussing brand authenticity, highlighting that you should always practice what you preach.
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