Having a well-defined target market is more important than ever! Not very many businesses can afford to target everyone, but there is good news! Small businesses can effectively compete with large companies by targeting a niche market.
On Todays show we are going to help you identify:
* Who your trying to reach * What you have to offer * What your audience’s pain points are * What your audience is thinking * Where your audience spends their time
We are also going to help you create detailed marketing personas that will help focus your marketing message. We will give tips on creating personas for both B2B and B2C companies.