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TAG! Sales & Marketing Podcast
Marketing Expert, Chris Askew, and Sales Consultant, Joshua Levoff, team up to bring you TAG! A show about teaming up your sales and marketing to win big in business!
TAG! Sales & Marketing Podcast
Mar 11, 2020
Star Wars, Pirates and Increasing your Small Business Billings with Victoria Fleming
Victoria Fleming is probably one of the best-kept secrets in sales right now. If you aren’t following her content, you should be! We had Victoria on the TAG! Sales & Marketing Podcast and she was SO MUCH FUN to hang out with! We talked a bit about Star Wars, Pirates and how she “accidentally” got into sales. Victoria is am amazing sales trainer hailing from the U.K. On this episode she covered: How EVERY business owner is in sales How to do great discovery during the sales process That almost everyone lies about their budget, and how to truly get an understanding of what someones REAL budget is. How options pricing can help you increase your billings And that you should avoid proposals and provide a “discussion document” instead I think you will LOVE this conversation. Victoria is amazing! She will be sharing the stage with some marketing LEGENDS at the upcoming atomicon conference on April 28th. You can connect with Victoria at: LinkedIn https://www.linkedin.com/in/victoriafleming/ Facebook https://www.facebook.com/BeSalestastic/ Twitter https://twitter.com/BeSalestastic Buzztastic Sales Training & Consultancy https://www.buzztastic.co.uk Atomicon Conference in Newcastle UK April 28th https://www.atomicon.co.uk
Feb 12, 2020
Ax Throwing, Being Nice, and The Magic of Slow Moments - With Ann Handley
This was one of my favorite interviews ever. Ann was incredibly fun to hang out with. She was also in my top 5 marketers in my "interview bucket list." During this interview we got personal and talked about how Ann got started in writing, how she connects with her audience and what she does to slow down. I have an emotional connection with Ann's book 'Everybody Writes.' We talked about my mom, her struggle with cancer and how the words of a professor telling her that she couldn't write deeply affected her and they became the deciding factor on her dropping out of college. Ann shares how this professor was dead wrong, and that everyone CAN write and she covered some of the basics that you can work on to become a better writer. On this show we also cover what Ann is most passionate about in marketing, what marketing trends she would kill, what she would do if she had to start over from absolute scratch, and how slowing down and being strategic with your content is going to be key for business success. Connect with Ann Handley at: Marketingprofs.com Annhandley.com/newsletter twitter.com/marketingprofs twitter.com/annhandly http://annhandley.com/everybodywrites/
1 hr 8 min
Jan 22, 2020
Grow Your Audience, Get More Sales and Scale Your Business With Andrew & Pete
Do you want to grow your audience, get more sales and scale your business quicker? I had the honor and privilege of interviewing Andrew & Pete not long ago, and we had an absolute blast 🧨💥 hanging out on this show. This is probably the most jam-packed podcast I have ever had!!!! (Legit a TON 🏋️♂️ of great advice) Andrew & Pete are the dynamic duo of marketing! (and probably the two FUNNEST 🤣 guys in marketing) Their whole goal is to help small business owners and entrepreneurs grow their business the smart way! They have been keynote speakers 🎤 at some of the biggest events in the marketing industry such as Social Media Marketing World, Content Marketing World, Interact, Social Media Examiner and a whole LITANY of others. They have also created Atomic and their own conference in the UK called: Atomicon 🔥🔥🔥🔥🔥🔥 Seriously this is one of the best line-ups for any conference I have ever seen ever! On this episode we cover 👉 main reasons why people don’t grow their businesses 👉 We also cover the Big Domino Theory 👉 The 90/10 Rule 👉 3 ways to get more time back in your business 👉 5 ways to create content that drives action 👉 Creating a sales proposal (Free Resource) (Told you it was packed!!!) 🍕🍍 #podcast #entrepreneur #smb #teamATOMIC #tagpodcast Listen to the podcast here: Https://tagteamup.com/57 Connect with Andrew and Pete Here: https://www.andrewandpete.com/ https://www.atomicon.co.uk/ YouTube: https://www.youtube.com/user/andrewANDpeteTV Instagram: https://www.instagram.com/p/B4UmLNGJD59/ Twitter: https://twitter.com/AndrewAndPete Free Sales Proposal Template https://www.andrewandpete.com/sales-proposals/
Jan 17, 2020
How to find your voice and build your brand on social media - with Brittlestar
Every now and then you get a podcast guest that just blows you away. For me this guest was Brittlestar (aka Stewart Reynolds). I had a FANTASTIC time just hanging out with him and getting to know his story. (seriously I HAD SO MUCH FUN on this one!) His story is simply amazing because it is quite literally the journey of his entire family - going from just a regular family to becoming internet celebrities. Hundreds of thousands of people watch Brittlestar’s comedic and family-friendly videos each week. They have been viewed well over 500 MILLION times between all of his social media channels. I remember seeing one of his first videos on Vine and he walks our listeners through the heartache his family went through when that platform just SHUT DOWN and they lost 1.2 million followers that just disappeared. Brittlestar shares his best advice to people who are getting started on social media, how to find your authentic voice and he encourages you to go all in and just go for it. He shares tips on how to monetize a social audience and how to build your brand across multiple platforms (something he has truly mastered) Stuart has created the event Social Media North - which is an event built for social media creators, influencers and businesses. His goal is to galvanize a community of creators and fans and create an event where you can come learn from the pros and meet your heroes. Listen to the TAG! Podcast with Brittlestar: https://tagteamup.com/56 Connect with Brittlestar: @brittlestar on just about every platform Check out Social Media North https://www.socialmedianorth.ca/
1 hr 14 min
Jan 7, 2020
How to effectively run a one-person marketing department - Sarah Noel Block
Being a one-person marketing department can be hard! But Sarah Noel Block shows how you can be incredibly effective as a team of one! I was so glad that I had discovered Sarah and her content! She is super passionate about helping small teams and providing them the resources that they need to be excellent at their jobs! Sarah has a lot of experience going solo in marketing. She once a 1-person marketing team for 5 companies all at the same time. To say her time was stretched thin would be an understatement. But - event stretched thin - Sarah prevailed. She’s turned that experience into excellent learning moments for hundreds of other marketers. Sarah gives SOLID SOLID SOLID advice on this episode! She covers how important niching down your message is, ESPECIALLY if you are a small business. “Each audience and each message and each purpose behind the message needs the right strategy - and finding that strategy is my passion” - Sarah Noel Block On this show we cover the common pitfalls of being a 1 person department and what ends up derailing most! We also cover tips on HOW to focus on what matters the most! And, how to even determine what that is if you are overwhelmed and at a loss! Sarah uses an array of tools to help streamline her process and she outlines what her ideal tech stack might look like (and why it may be unique for each business she works with) She also covers what you should do if you are a small company with a super limited budget on marketing. You can connect with Sarah at: https://www.sarahnoelblock.com/ Or on LinkedIn at: https://www.linkedin.com/in/sarahnoelblock/
Jan 3, 2020
How to create authentic relationships on LinkedIn - with Chantel Soumis
I had an opportunity to interview 🔮 “The Brand Sorceress” 🔮 Chantel Soumis for the TAG! Sales & Marketing Podcast. Chantel has just been recently named on the Top 15 LinkedIn Creators to follow by Viral Nation. She was mentioned alongside some well known people such as Jeff Weiner, Richard Bronson, Bill Gates, Kevin O’Leary, Simon Sinek. If you don’t know Chantel I can tell you that she is one of the kindest, most authentic people I have ever met! Her personality was so bubbly and positive. I had an absolute blast interviewing her. Chantel is on a mission is to spread awareness, hope and inclusion for those in the differently-abled community. In this episode she covers how she faces adversity with MS and how she was able to overcome a tremendous amount of social anxiety to become who she is now! On this podcast Chantel teaches 🔮 How she grew her following organically to over 45K followers 💫 LinkedIn Connection Etiquette 🎩 Connection Webbing 🐰 What people get wrong with the personal branding process ✨ How to get better at LinkedIn 🃏 How to truly build authentic relationships with sales & marketing 🔮 how to support and empower differently-abled people 💫 Advice for women on how to keep yourself safe from men who may harass on LinkedIn This was a power-packed episode and I truly hope you enjoy this conversation as much as I did! Connect with Chantel: On LinkedIn: https://www.linkedin.com/in/chantelsoumis/ Or at her websites: ChantelSoumis.com stardustcreative.net
Dec 27, 2019
How to launch and grow your startup the right way - with Corey Patrick from the Youngstown Business Incubator
Everybody knows entrepreneurship is hard - you are guaranteed to go through the highs and the lows. On this episode of TAG! We talk with Corey Patrick of the Youngstown Business Incubator. Corey talks about how when your business is at your “lows” it’s their job to keep you going forward and keep pushing you because when you push through that’s when you hit that next breakthrough. The Youngstown Business incubator is definitely a unique incubator. They focus on growing businesses not just in Youngstown Ohio but all over the world. They offer help to any entrepreneur - no matter where they are located. In fact one of their mottos is “You can have an effective and successful start up company anywhere in the world - no one cares where it’s located.” Some of their clients include tech/software companies, 3D Printing Companies, Consumer Packaged Goods, Lifestyle Businesses as well as businesses founded by minorities and women. They are INCREDIBLY good at helping entrepreneurs grow by providing them resources, helping them with funding and getting them connected to the right people and businesses that will help them flourish. Corey shares about some of the biggest challenges entrepreneurs face. For most it’s funding. Corey says it has gotten better over the years for sure due to different opportunities for funding that are out there now, but there is always a demand for more. He also shares that most businesses fail because they are not willing to pivot or they are not coachable, or perhaps they lose interest over time because the business isn’t paying the bills or they are frustrated because they didn’t become an overnight success. On this show Corey offers advice and tips on how a new business can bring themselves to market more effectively. He also walks through how to do proper roadmapping and market research for your business as well. He also shares about how important a brand is and how a brand can make or kill a startup sometimes. If you are an entrepreneur and you are trying to grow your business - You DEFINITELY want to work with Corey and the YBI. https://www.linkedin.com/in/coreypatrick/ https://ybi.org/ Twitter : https://twitter.com/ybitweets Instagram: https://www.instagram.com/youngstownbusinessincubator/ Fb - https://www.facebook.com/ybincubator Blog that Corey Recommends: Social Media Today: https://www.socialmediatoday.com/ Book that Corey Recommends: Traction: How Any Startup Can Achieve Explosive Customer Growth https://amzn.to/2QsS4HV
Dec 11, 2019
How to Authentically connect with Gen Z with Gregg L. Witt and Jayde Vincent
Generation Z, is the youngest, most ethnically-diverse, and largest generation in American history, comprising 27% of the US population. They have a combined buying power of $43 billion and influence an additional $600 billion of family spending. If your brand doesn’t know how to connect with them and reach them, then you are going to be in trouble. In this episode we talk with Jayde Vincent - TikTok superstar with 1.2 Million Followers and Gregg L. Witt - Author of the book “The Gen Z Frequency: How Brands Tune In and Build Credibility’. We talk about how brands can better connect with Gen-Z from both Jayde’s and Gregg’s perspectives. They both give advice on how to listen, co-create, and commit to this generation in order to really connect with them. We also cover trends and were we see this Battle Royale between Instagram and TikTok heading. Jayde shares how it’s so important to be true to yourself and authentic with your content. This was a great conversation with these two and if brands followed advise they both gave they would definitely be able to connect with Gen Z in real authentic ways. Follow the show at https://tagteamup.com/52 Connect with Gregg L. Witt The Gen Z Frequency: https://amzn.to/2rBkuHe LinkedIn: https://www.linkedin.com/in/thinkwithwitt/ Instagram: https://www.instagram.com/thinkwithwitt/ Connect with Jayde Vincent: TikTok: @jaydecandance LinkedIn: https://www.linkedin.com/in/jaydevincent/ Instagram: https://www.instagram.com/jaydevincentx/
1 hr 3 min
Dec 4, 2019
How to roadmap 🏎 your business to success 🏆 with Jeff Finefrock of Metisentry
"If you don’t understand your competition and who you’re facing - you’re kidding yourself.” This affects your pricing strategy, what features and benefits you’re offering and your go to marketing strategy. The competitive analysis isn’t just to check a box. It is to affect your future plan, and it affects the speed of your innovation. If you have a fast competitor you better be faster. Jeff shares how to properly roadmap your company to success by knowing your competition, your strengths, your weaknesses and he walks through how to aligning your segmentation, targeting and positioning for your business. Metisentry is knows as “The SaaS Factory” and they have helped dozens of SaaS companies find success. Jeff outlines that one of the biggest challenges in marketing a tech company is just understanding where you are best able to serve. Targeting and segmentation are crucial in your marketing efforts. “When problem solving for a client, do it with their end in mind instead of your own, If we aren’t a fit, we aren’t saving anybody any time or creating any value, its important to be honest with yourself and say Here’s where we fit and here’s where we don’t”. Be able to say NO to businesses because you may not be their best solution, but when you are, it won’t be overselling yourself and it will be a natural fit. This is a great episode and one of my favorite quotes from it was: “If you promise the world to your customer and don't deliver on it, that’s what they will remember.”
Nov 14, 2019
Expand your business by making the right hire with Nathan Hirsch
Want to know when the right time to start hiring for your business is? On this episode, Nathan walks through how to manage the timing on when to expand and he covers some of the easiest ways to scale your business. Nathan is the founder and CEO of FreeeUp, an online marketplace connecting business owners with top tier freelance talent. Nathan walks through his entrepreneurial journey from being a broke college student to running a multi-million dollar business (twice). He covers communication tips with freelancers and remote workers, mistakes most people make with hiring freelancers and offers some of his best advice to young entrepreneurs. If you are stuck in day to day operations, wondering what tasks you should offload and when, or are facing a project with your business that may be outside of your core competency, this episode is for you.
Nov 6, 2019
Leading a Sales Rebellion with Dale Dupree
I had a great time interviewing the leader of “The Sales Rebellion - Dale Dupree” Dale has such a refreshing take on sales, it was like a breath of fresh air. He is challenging salespeople all over the world to ditch the hard pitches, the swarm conversation, and their egos. Dale seeks to shape the future of sales, to bring empathy, compassion, and integrity back to the forefront. He encourages salespeople to adopt the principles of servant leadership and to build their community, brick by brick. You can tell during this conversation that Dale truly cares about everyone he talks to and it’s NOT just about the pitch. He shares how having true empathy can actually radically transform the success of your sales, but more importantly the success of the legacy that you are leaving behind. Dale gets real on this episode about the loss of his father, and how his father’s character and true compassion for others shaped him into the man that he is today. I’m so glad I got the oppo…
Oct 30, 2019
Everything you wanted to know about advertising on LinkedIn - AJ Wilcox
I had a lot of fun hanging out with AJ Wilcox from B2Linked.com on this episode. AJ is probably the worlds leading expert in advertising on LinkedIn, his agency - B2Linked - is responsible for over 110 MILLION (with an M) dollars of ad spend on LinkedIn. AJ Represents 4 out of 10 of LinkedIn’s largest ad spend accounts worldwide. On this episode we cover: The best ways to build your personal network on LinkedIn. Why your business would choose to run ads on LinkedIn vs. Google or Facebook. How to budget your LinkedIn ads based on your lifetime value of a deal. What your LinkedIn ad creative should look like. What type of LinkedIn ads convert the best. What your budget SHOULD be in order to get the most out of LinkedIn and How to maximize that budget to get the best bang for your buck. What Statistics and Metrics you SHOULD be looking at for your LinkedIn ads. AJ also covers some of his biggest fails/whiffs in his career (so that you can avoid making the same mistakes) and he…
Oct 23, 2019
How to connect with consumers who are sick 🤮of marketing and advertising with Emmanuel Probst
Each year, brands spend over $600 billion (and counting) to convince us to buy their products. Yet, as consumers, we have become insensitive to most advertising. Brands that succeed are the ones that help us find meaning. In this process, the brands became meaningful in and of themselves. On this episode Emmanuel Probst - Author of the book “Brand Hacks” shares how your brand can develop true meaning in the eyes of the customer and how you can develop an emotional connection with them. Connecting emotionally with your customers is incredibly important because emotion drives loyalty.
Oct 16, 2019
How to Create An Unforgettable Brand Name - with Jeremy Miller
Want to know how to come up with an incredible unforgettable brand name? I had the incredible opportunity to interview Jeremy Miller for the TAG! podcast. Jeremy is the author of the newly released book “Brand New Name” as well as the book “Sticky Branding” During this interview, Jeremy covers so much ground! We talked about: How do you get your customers to know you, like you and trust you so ultimately they will choose you first. How your name is your most important branding asset and why it is your longest living marketing asset. Jeremy answers how long it should take to come up with your new brand name, how much a brand name should cost you and the different types of categories of names and their formations. He covers the strategies to find the perfect name for your business. He also talks about what you can do afterwards to grow your brand by making your brand “sticky” in the minds of your customers. Get a copy of his book “Brand New Name” at https://amzn.t…
Oct 9, 2019
How to Win, Protect and Expand Client Accounts Using Personalized Account Based Marketing with Kristina Jaramillo and Eric Gruber
Want to know how to use personalized account-based marketing (ABM) to win new clients as well as protect and expand existing accounts? On this podcast, we interviewed Kristina Jaramillo and Eric Gruber of Personal ABM. They share their story of how they shifted away from a content management agency into an AMB agency by creating their company ‘Personal ABM’. They share how they moved from “One-To-Many” marketing to a much more personalized form of marketing because while One-To-Many might drive awareness, it’s too impersonal to move hearts and minds. Kristina and Eric both work with supply chain & tech marketers to add a personal account layer that enables them to influence revenue with new business & account expansion. By shifting profiles, content, and messaging for specific accounts and conversations related to account-specific gaps and impacts, they have helped their clients have reversed “no” positions. They have created a turnaround for accounts like P&…
Oct 2, 2019
Give Exceptional Value, Enjoy Extraordinary Results - with Bob Burg
Give exceptional value. Enjoy extraordinary results. On this episode, we had the distinct honor of interviewing Bob Burg, the co-author of the ‘Go-Giver’ series of books. This was a great episode full of great insights from Bob. I promise you, if you were to apply these insights to your personal life and your business, you will see dramatic results. Bob also shares the five laws that will bring you both personal effectiveness and professional success. He also outlines how selling is not just about the “how-to” but it’s really about growing as a person inside and out. He shares how true growth then manifests itself as success on the outside. He also shares how great salesmanship is never about the salesman or about making the sale. He suggests shifting the focus from “making money” onto serving your client, and once you make this shift, dramatic success will follow. This was a great episode, and I’ve personally applied these principles to my personal life and busin…
Sep 24, 2019
How to Attract & Retain Top Talent and Cultivate your Companies Culture with Maria Stevens
Q4 is nearly here! Do you have the right people on your team right now to meet your 2019 and 2020 goals? Want to know how to master your company culture and attract & retain top talent? We interviewed Maria Stevens and she offered fantastic advice on how to equip and engage your team and how to attract employees who are at the top of their game! On this episode she covers: Culture fit vs. competency when hiring. How to survive when your workplace culture just sucks. When is it time to cut yourself from the team? The #1 key to employee retention. How having empathy and building trust can reshape your entire business. How business leaders can better communicate using the LAPD + R method. If you are a business owner and manage a team - you WON’T want to miss this power-packed episode. Connect with Maria here: http://stevenscoaching.com/ https://www.linkedin.com/in/stevenscoaching/ https://twitter.com/stevenscoaching
Sep 17, 2019
What's Working on Social Media with Dhariana Lozano
Dhariana shared some amazing insights on this episode. She shares her social strategy with our audience, what works, and what doesn't. She says on the show "What you put out is going to be what you attract" and she walks you through the importance of storytelling on social and how to properly use your brand voice. She also covers: How to future proof your social when the algorithms change. The top 3 business goals a company should set for their social media strategy. The top 3 things you should cover when working with influencers. You won't want to miss this episode! It is full of great advice, tips, and strategy on how you can up your businesses social game. Connect with Dhariana: https://www.dharilo.com https://twitter.com/DhariLo https://www.instagram.com/dharilo/ https://www.linkedin.com/in/dharianalozano/
Sep 10, 2019
3 Core Pillars That Will Maximize Your Social Media with Adam Brown
3 Core Pillars That Will Maximize Your Social Media This episode is 🔥. Pure 🔥. I highly recommend. Adam Brown is the founder of Sircle Media in NYC and they are definitely on the cutting edge of social media marketing. Sircle is an amazing agency and they fantastic work for their clients. Their social channel is proof of this. As an agency they have decided to focus more on marketing their clients than marketing themselves. They put their clients and their corporate culture ahead of any kind of shameless plugs (that most other agencies make). And because of this successful strategy, they have clients who have been with them for a LONG time and they have cultivated very happy customers. At Sircle they believe in a 3 pillar approach to social media management. Content Engagement Growth Adam walks through tactics and suggestions for each of these three pillars and explains how your brand can leverage them to their maximum potential. He also explains that business strategy…
1 hr 3 min
Aug 27, 2019
Creating Content Your Audience Binge Watches w/ Rachael K. Albers from Awkward Marketing
How to Create Content Your Audience Binge Watches with Rachael Kay Albers from Awkward Marketing Rachael creates excellent, though-provoking and hilarious 🤣 content regularly with Awkward Marketing. She blends storytelling and sketch comedy with marketing and business advice for entrepreneurs who want to build epic, unforgettable brands online. On this episode of TAG! she covers: * How to use Facebook as a market research tool * Why crappy content is JUST what your business NEEDS (yes you read that right) * The questions to ask yourself/your audience to create binge-worthy content Rachael teaches us about Facebooks most overlooked superpower 🦸 that will really help you to get to know your audience, their needs, what they are paying attention to and what they are responding to. Once you know this, you can create content built for them that will be irresistible. She also shares how the branding, web design, or marketing strategy process is kinda like doing therapy on your bus…
Aug 20, 2019
How To Grow Your Sales Pipeline - With Tim Wackel
Want to know how to grow your sales pipeline? 💵 Tim Wackel has you covered. Tim is an excellent sales trainer/coach and he has a long history of success in sales. On this episode he covers: * The 6 steps to grow your sales pipeline. * The 6 key elements of a great sales story. * Successful follow up strategies. * How to craft an effective presentations/proposals. He teaches that if you are successful at solving a problem people are going to do business with you. If you are in sales or business development, you won't want to miss this episode. Want to connect with Tim? You can find him here: https://timwackel.com/ You can even call him at 214-369-7722 https://tagteamup.com/39
Aug 13, 2019
Modern Sales Success - How To Become A Sales Sherpa™ with David Fisher
David Fisher did an AMAZING job on this episode showing us how anyone can become a rockstar 🤘🎤🎸in sales. This was definitely a FUN show and I had a great time recording with him - (David had me laughing out loud several times) David is the author of the books "Hyper-Connected Selling" and "Networking in the 21st Century". He focuses particularly on the area where social selling, relationship-building, and old-school sales skills converge. He covers how to avoid unnecessary damage control in sales by teaching us to "Ask Often and Ask Early". Most people in sales make a mistake by only handling challenges when they pop up...which actually causes you to be reactive and always back-peddling. In reality, if you are doing enough discovery during the sales process, you will learn how to avoid the most common pitfalls other salespeople make. On this episode, David shares 7 skills that will help you become an expert in modern sales. He will help you find ways to build empathy with…
Aug 6, 2019
The Power of Storytelling on Social Media - with Marisa Sergi - CEO of RedHead Wine
On today's show, Marisa Sergi from RedHead Wine shares her story on how she has built a successful wine brand at the age of 19! Sit back, open up a bottle 🍷, and listen as Marisa shares her incredible story. After just 6 years from starting her wine label "RedHead Wine," Marisa has worked hard and created an impressive path to success. She was recently featured as a guest speaker at Sky Sprout Summit and she was also invited to speak at Wal-Mart's Open Call annual event! On today's show, Marisa shares about the challenges of marketing in a crowded food & beverage space where the competition is fierce. She shares her secrets on keeping her brand top of mind for her distributors and retailers. Marisa has built an incredible following on multiple social media platforms. She shares about how integrity, honesty, and authenticity can have a tremendously powerful impact when sharing your story on social media. Marisa's skyrocketing success doesn't seem to be stopping anytime soon. Bec…
Jul 30, 2019
The Generous Long Game: The Secrets of Making Relationships & Client Experiences Unforgettable"with Dean Petrulakis from FUSE
On today's show Dean Petrulakis from Fuse shares about how they create engaging relationships with their clients and how they deliver amazing client experiences and over-deliver EVERY TIME. Dean believes that the path to long term business success in a digital world still rests in the ability to develop authentic relationships based on trust, mutual respect and delivering client experiences that are beyond expectations and are truly memorable. Dean shares with our listeners how FUSE is able to land large contracts with national companies, but more importantly, how to keep them as long-term customers by developing great relationships with them. Dean truly believes in the power of going above and beyond and you can hear it come through in all of his content he posts! I highly recommend following Dean and learning more about the FUSE story! Want to connect with Dean? linkedin.com/in/deanpetrulakis/ twitter.com/dpetrulakis instagram.com/@dpetrulakis facebook.com/dean.petrulakis www.f…
1 hr 2 min
Jul 23, 2019
Featuring: Andrew Davis - The Loyalty Loop
We had the distinct honor to host Drew Davis on our podcast and he absolutely 🔨nailed it. At TAG! we are big fans of Drew and have been following him for some time on YouTube. We highly recommend his content, it's well-produced, hammers home excellent points and is always fun. We definitely cover a WIDE GAMUT of topics on this show with Andrew! On our show, we asked drew what he thinks is wrong with modern marketing today, what is wrong with sales funnels, what he thinks of the flywheel. Drew walks through the Loyalty Loop and outlines how to map the customer journey. He dives 🏊♂️ the difference between customer experience and customer service. He shared about how you can use differentiated customer experience to transform the way you market to your customers and also shares how brands can turn micro-moments into big business, along with some ways you can reengage customers with your products and services. This was an extremely fun episode and Andrew crushed it. We…
1 hr 1 min
Jul 16, 2019
The 4 Ways Customers Interact With You
In customer care, customers hold a lot of cards. In recent podcasts, we have discussed the impact that customer experience plays in your business. In this episode the guys discuss the 4 ways customers interact with your business. They also describe how focusing on 1 of them can be all the difference in your business.
Jul 9, 2019
Dennis Schiraldi From DOYO LIVE
Today we share Dennis Schiraldi’s Story. He is the founder of the annual DOYO LIVE marketing event and founder of ‘The Icon’s of Youngstown’ Publication. He shares how he got started in the business, what it takes to be an entrepreneur and how he decided to go all in on himself. Dennis has had a great career in both marketing and sales and we ask him how both have changed over the last decade. He says that one of the biggest changes in sales is the inflation of base salaries for sales teams. Part of the reason for this is sales cycles just take longer now and there is a much larger emphasis on the knowledge sharing & information requirements that a sales person needs to have about their product. We are also seeing a lot of churn in sales teams the expectation for closing sales is now so high (due to inflated salaries) and reaching your targets/quotas is almost unattainable in most companies. His solution: Don’t sell S@&! to people that they don’t need. He advises…
Jul 2, 2019
Better Customer Experience Through Data Science
Want to know just how important great customer experience is to your bottom line? In this episode we take a deep dive into some of the facts and figures behind what really drives great customer experience. The guys go over a pile of research that shows just how important it is to make sure your customers walk away amazed and delighted with your service or product. Research shows that investing in customer experience initiatives has the potential to double your revenue within 36 months. Think about that for a moment. That one statement can change your entire business! On this show we cover how you can reduce churn, no matter what business you are in. We also go over some facts about negative experiences and how to recover from them. This episode has lots of data behind it, so we will be posting it links to all the research on our site tagteamup.com/32
Jun 25, 2019
Customer Experience is the New Brand
On this episode of TAG, Josh and Chris discuss the one main issue that all businesses have to address: Customer Experience. Customer experience is key: Be it customer service, product quality or just the way the customers feel about the companies they do business with, customer experience rises to the top of whether or not the customer will decide to keep doing business with a brand. Tune in to hear why this topic is so important to the health of your company!
Jun 18, 2019
4 Keys To Building Long-Term Relationships With Your Customers
Whether you’re a small business or a massive corporation, you need to start thinking about business as a long term relationship, not a single transaction. The difference between branding and sales is simple. Are you trying ONLY to convert or are you trying to also create an experience? Both are important, but the latter always wins long term. On this episode, Chris and Josh cover the 4 keys to building a long term relationship with your customers. 1. Great Marketing Campaign's take creativity and time! 2. Don't be selfish - You can't be in it JUST FOR YOU - Customers are asking WIIFM? 3. Focus on Building Trust - Relatable - Integrity - Consistency - Honesty 4. Build an experience for your customers When you are creating and developing content for your brand, your team should focus on Quality over Quantity. The better the content, the better the engagement. The guys also talk about creating an experience for your customers that goes a long way to getting repeat business. Want…
Jun 4, 2019
Effective Sales Enablement With Pam Didner
Struggling to get your sales and marketing teams on the same page? Look no further than todays episode of TAG! We had the honor of hosting Pam Didner and she really hits the ball out of the park ⚾️ when she outlines the differences between the two departments and she outlines three key strategies on getting these two teams to talk to one another! On this episode Pam talks to us about: * The importance of account based marketing * How budget dictates behavior * How to leverage both sales and marketing to build better partnerships with your internal stakeholders * How marketing teams can help sales teams to keep their sales messaging 'on brand' Pam also covers the fundamental differences in sales enablement in a B2C vs a B2B environment. Pam outlines some tactics and strategies that both can take to make their sales enablement more effective. Pam Didner is a marketing consultant, writer, speaker and author of 2 books: Global Content Marketing and Effective Sales Enablement. She ha…
May 28, 2019
How Consistent Branding Can Generate Revenue
Good branding and consistent messaging will move your customer past promotion and into experience. Think about seeing the Starbucks logo - you can almost smell the coffee and hear the espresso machines. You may be thinking about how nice it would be to relax with a good book or good company. Same with shopping at Target. You see an ad for Target and are replaying in your head the experience of the store, and what you may already need to purchase from them. They aren’t having to CONVINCE you to do so. Consistency with your brand and your messaging will also make your brand feel more dependable. Dependability fosters recognition, customers trust a brand they recognize and customers purchase from brands they trust. On todays who we walk you through the importance of branding and how you can generate revenue for your company by building a good brand and being consistent with your message. We will cover how to keep your brand consistent as well as some of the basics of a brand guideli…
May 14, 2019
Q&A From Our Listeners - Round 2
You asked we answered! Our listeners dropped a lot of questions on us so we extended our AMA one more episode. This week our listeners had more GREAT questions. On this episode, we will answer: Is it always better to be lower price than competition? How do you face objections in sales without becoming annoying or pushy? How can you master your pitch to be most effective on a daily basis? How to grow your company using licensed brands when you can’t sell direct to customers because of a contract? We may do one more show at the end of the series answering your questions, so if you have any more questions you would like us to answer on our show visit https://tagteamup.com/SmallBusinessSeries or https://tagteamup.com/sbs. You can also send your questions to the guys on any of our TAG! social network channels. Facebook: https://www.facebook.com/TagTeamUp Twitter: https://twitter.com/TagTeamBusiness/ LinkedIn: https://www.linkedin.com/company/tagteamup/ Instagram: https://www.instagram…
May 7, 2019
Q&A From Our Listeners
A very very special shout out 📢to our listeners who have been engaging with us. We appreciate you 🙌 and are overwhelmed by the responses you have given us. On today's show, we are going to answer some of the great questions our listeners have sent in. How do I measure my customer experience? How do I best add value to my customer? How can we articulate our value to our customer? What’s the best way to get your name/business out to everyone other than Social Media? How do you deal with negative publicity? When you are selling low priced items, how do you get consistent sales? We may do one more show at the end of the series answering your questions, so if you have any more questions you would like us to answer on our show visit https://tagteamup.com/SmallBusinessSeries or https://tagteamup.com/sbs. You can also send your questions to the guys on any of our TAG! social network channels. Facebook: https://www.facebook.com/TagTeamUp Twitter: https://twitter.com/TagTeamBusiness/…
Apr 30, 2019
Determining Your Target Market
Having a well-defined target market is more important than ever! Not very many businesses can afford to target everyone, but there is good news! Small businesses can effectively compete with large companies by targeting a niche market. On Todays show we are going to help you identify: * Who your trying to reach * What you have to offer * What your audience’s pain points are * What your audience is thinking * Where your audience spends their time We are also going to help you create detailed marketing personas that will help focus your marketing message. We will give tips on creating personas for both B2B and B2C companies. During this series, if you're a business owner and have some questions you would like the guys to answer on the show, visit https://tagteamup.com/SmallBusinessSeries or https://tagteamup.com/sbs. You can also send your questions to the guys on any of our TAG! social network channels. Facebook: https://www.facebook.com/TagTeamUp Twitter: https://twitter.com/Tag…
Apr 23, 2019
How To Position Your Business For Success
The first step in business is determining WHY you are in business. It may sounds so basic, but...so many businesses overlook it. Today we are going to help you focus on the basics of business and answer this crucial question. In this episode Chris & Josh cover what a positioning statement, is why you need one and how to craft one. It truly is the foundation of all of your marketing and sales efforts. In todays episode we are going to help you answer the questions: -Why are you in business? -What is your core offering? -What does your company stand for? -How is your company different from your competition? During this series, if you're a business owner and have some questions you would like the guys to answer on the show, visit https://tagteamup.com/SmallBusinessSeries or https://tagteamup.com/sbs. You can also send your questions to the guys on any of our TAG! social network channels. Facebook: https://www.facebook.com/TagTeamUp Twitter: https://twitter.com/TagTeamBusiness/ Linked…
Apr 16, 2019
Small Business Startup - Series Kickoff
Hosts Josh and Chris have teamed up to bring you a new series called the 'Small Business Startup Series'. After receiving lots of feedback and great questions from listeners, they guys decided to launch a series aimed at providing helpful tips and insights for small business owners, solopreneurs and new startups. The goal of this series is to help the Small Business owners of the TAG! community generate more revenue in just 90 days. If you're a business owner and have some questions you would like the guys to answer on the show, visit https://tagteamup.com/SmallBusinessSeries or https://tagteamup.com/sbs. You can also send your questions to the guys on any of our tag social network channels. Facebook: https://www.facebook.com/TagTeamUp Twitter: https://twitter.com/TagTeamBusiness/ LinkedIn: https://www.linkedin.com/company/tagteamup/ Instagram: https://www.instagram.com/tagteamup/ We are now on youtube: https://youtu.be/iYTempINxGQ
Apr 5, 2019
Mary Garrick with Interact19 Digital Marketing Conference
Another long episode, but I promise you it's worth it because Mary Garrick was dropping knowledge bombs. 💣 Mary is an expert at combining creative forces with behavioral & evidence based analysis to bring her clients closer to their customers and bring the right customers to her clients. In marketing, you can't get much more on target than that. Mary shares some of her most challenging and most exciting projects she has been a part of. She also shares excellent advice on how to increase the performance of your team both in the eyes of clients as well as your colleagues. She gives insight to how she leverages behavioral science to inform her marketing messaging. Mary is also a huge advocate for lifelong learning. She shares some of her best tips for personal development and shares what she is learning/growing from right now. Mary is also a driving force behind the annual Interact Digital Marketing Conference. She has been leading this conference for the last 7 years. This year th…
1 hr 5 min
Apr 2, 2019
Stay Positive, Always!
What story are we telling ourselves? Sales is one of the hardest professions to excel in, if we have negative self-talk. The purpose of this podcast is to discuss the conversation going on in our mind and how negative things we say to ourselves can affect our performance. Tune in to this episode where Josh and Chris give practical advice when dealing with negativity.
Mar 26, 2019
Mara Ebert On Building A Success In Sales
Alright everyone, buckle-up, this episode will run long, but that is because Mara was absolutely 💪 CRUSHING it with her story and her passion! Today we have the honor of hosting Mara Ebert - She is the Director of Sales at Dr. Schar and formerly she was the Sr. Category Development Manager at Colgate-Palmolive. Mara shares her steps that she takes to remain successful selling her products in nationwide major retailers like Target, Wegmans, Whole Foods, ShopRite, Shaws, Albertsons/Safeway, Harris Teeter, EarthFare, New Seasons, etc. She shares some of her incredible experiences working with large brands and retailers. She also shares some of the biggest wins of her career and how she got them. She talks about how to not only spot trends in your industry, but how to stay ahead of them. Mara has a deep understanding of consumer/shopper behavior and she is passionate about how to sell the right products to the right retailers. Mara also shares some examples of how she is excelling a…
Mar 19, 2019
Marketing Mastery with Andy Crestodina
TAG An Expert is a when we bring in special guests to share their wealth of wisdom on marketing, sales, and winning in business. This episode is pure fire. Today we hosted Andy Crestodina on the podcast. Andy Crestodina is a co-founder and the Strategic Director of Orbit Media, an award-winning 38-person digital agency in Chicago. Over the past 18 years, Andy has provided digital strategy to more than a thousand businesses. He is a top-rated speaker at national conferences, and he has written hundreds of articles on content strategy, search engine optimization, social media and Analytics. He is also the author of Content Chemistry: The Illustrated Handbook for Content Marketing. Andy Crestodina has been featured in many prominent publications including: * Top 10 Online Marketing Experts, Forbes * Top 50 Marketing Influencer, Entrepreneur * Top 10 Social Media Influencers, Social Media Explorer * Top 50 Content Marketers, Outbrain * Top 100 Digital Marketers, Brand24 * Top 25 B2B Inf…
Mar 12, 2019
ABC - Always Be Connecting
The ABC's of sales used to be Always Be Closing, in todays show, Chris shares how this is bad...really bad...advice in todays culture. We cover why this mentality doesn't work and more importantly, we share with you what DOES work in todays culture. Connection really is key to the future of your company. Today we walk you through how to make those connections, when the best time to prospect is, and how to transition from selling to telling. In today's show Chris also guides you through 3 strategies you can use to transform your connections to sales. We also are announcing next weeks special guest, Andy Crestodina. Andy is a top-rated presenter and keynoter at national conferences. He is also the co-founder and the Strategic Director of Orbit Media, an award-winning 38-person digital agency in Chicago. Andy is also the author of Content Chemistry: The Illustrated Handbook for Content Marketing, and has written hundreds of articles on content strategy, search engine optimization, soc…
Mar 5, 2019
Be A Connector, Not A Collector
In today’s sales environment, your network is your net worth. If you are simply a collector, ask yourself what the value is in amassing a high volume of “connections” that have no relevance or meaning to your business. Sure, everyone wants to get to that coveted 500+ connections on LinkedIn, and that’s a good goal to have. But the number of connections is secondary to the quality of connections. A smart strategy would be to surround yourself with smart, interesting, influential people. The reason? The more influential people you’re connected with, the higher your social capital skyrockets. Gain likability and trust by figuring out who your customers like and trust already, and connect with them. Go for quality and not quantity. On today's show, Chris will share some proven methods and guidelines for increasing your social net worth.
Feb 26, 2019
How To Close More Sales Now
On this episode of TAG, Josh and Chris discuss the 4 Sales Techniques to Close more Sales in your business or on your website. They take you on a journey to help Jed, a 45 year old sales professional needing to more than double his current sales each week. Josh and Chris help Jed build a template to use to help him close sales more often. Join the guys as they walk through each of the 4 Techniques and stack them together to walk this customer through to take action and make a decision.
Feb 19, 2019
4 (More) Psycho-tactics To Improve Your Marketing
On this Episode of TAG! We are going to cover another 4 psychological insights that you can use to improve your marketing or sales efforts. We will talk about the YES factor or in the sales world, micro-commitments. We also cover the "Anchoring" effect, how emotion affects decisions and how labeling your customers can affect their actions. Bonus in this episode: We also talk about making the "Ask" and cover some ground on talking money with a client/customer.
Feb 12, 2019
4 Psycho-Tactics To Improve Your Marketing
On this Episode of TAG! We are going to cover 4 psychological insights into the human brain that you can use to improve your marketing efforts. The better we understand why our customers think and act the way we do, the better we will be at persuading them to convert. Our brains are wired to make impulsive decisions and purchases, we process images faster than text, we associate specific colors with specific feelings and we are more likely to develop trust when certain words are paired with strong imagery.
Feb 5, 2019
Attract & Engage Your Customers On The Deepest Level
On this episode of TAG! we cover 5 psychological tactics that you can use to attract and engage new customers and compel them to purchase. We are going to talk about running emotional ideas, highlighting your flaws, how to reposition your competition, promoting exclusivity and how to introduce fear, uncertainty, and doubt. The guys will be talking about examples of how national brands have used all of these tactics to gain more market share over the competition.
Jan 29, 2019
The 4 Hidden Fears Of Your Customers
On this episode of TAG, Chris and Josh, discuss the 4 major fears that customers may exhibit. The hard thing about this in sales and marketing, is that these fears are often hidden. In 2019, the new customers are more educated on products even before they are introduced to your company. Tune in to see which fears yours customer have and how to quickly identify them.
Jan 22, 2019
The Push/Pull Technique
It’s the launch of season 2 of TAG and it’s going to be good. On this episode of TAG Chris Askew and Joshua Levoff talk about a technique used in sales called Push/Pull. In communication, there is always an interaction, and in any interaction, there is a response or reaction needed. The guys describe how and when to use Push (more aggressive approach) or Pull (to bring along) with customers.
Nov 27, 2018
The Culture Conversation Continues
On this episode of TAG, it’s part 2 on culture. They discuss culture from the side of leadership and how leaders in the organization have an obligation to their staff. Effective leadership includes encouraging your team among other things. Tune in to hear more ways to lead your team.
Nov 20, 2018
The 3 Culture Questions Your Company Needs to Answer
On this episode of TAG, Chris and Josh discuss creating culture in your business. They ask three very important questions: Why does our company exist? What do we believe what are our values? Where do we want to go with the company? They help to define a few key things you can implement today!
Nov 13, 2018
Culture Vs. Revenue - Should Either Be Sacrificed?
In this episode of TAG, Josh and Chris answer a very important question: Company Culture Or Revenue, should either be sacrificed? They have already covered company alignment for your revenue producing departments in past episodes. What if some team members in your department are disrupting the culture but they are top earners for your company? What should you do? Find out on this episode.
Nov 6, 2018
A Case For Integration - Who's Doing It Right?
On this episode of TAG, Chris and Josh describe a few industries and recognizable companies moving from undefined to integration. While this is not a full case study, they talk on the show about how sales and marketing functions work within their respective organizations. It’s a live example of these functions in action.
Oct 30, 2018
How To Move From Aligned To Integrated
On this episode of TAG, Josh and Chris discuss the final step in moving from Aligned to Integrated. They give some concrete ideas on how you split marketing and sales and even further how you can split each department to perform their defined roles. They also incorporate metrics and funnels and how to look strategically at how each department interprets the data.
Oct 2, 2018
To Integrate Seamlessly, You MUST Do This
On this episode of TAG, Chris and Josh go into detail on the first 3 levels of relationships that Sales and Marketing Departments must deal with for true integration to take place. They define and give examples of how to move seamlessly through each relationship.
Sep 25, 2018
The 4 Relationship Levels
On this episode of TAG, the guys discuss the 4 key relationship levels that all Sales and Marketing departments go through. These relationships will change as the company grows or as the sales and marketing functions mature- along with the question- should sales and marketing departments be aligned Listen to find out what level your company is in.
Sep 18, 2018
Cultural Friction: A Silent Killer
On this episode of TAG, the guys discuss a silent killer of companies- Cultural Friction. Josh will discuss why communication and the behavior of your staff can greatly affect your culture in negative or positive ways. They will also talk about how the size of your company can effect the look of your Sales and Marketing departments.
Sep 12, 2018
Economic Friction: What's That?
On this episode of TAG, Chris and Josh discuss the major disconnect between Sales and Marketing Departments, why they don’t work well together, meaning, Economic Friction. They will share why splitting money between departments correctly, is the key to growth.
Sep 12, 2018
Sales And Marketing Work Better Together
On this episode of TAG, your hosts, Chris Askew and Josh Levoff talk about who they are, their background, and they debunk the myth that Sales and Marketing should work separately and attempt to convince why these departments should be on the same side.
Sep 11, 2018
Marketing Expert, Chris Askew, and Sales Consultant, Joshua Levoff, team up to bring you TAG - a show about teaming up your sales and marketing to win big in business.