The Human Risk Podcast
Jun 10, 2020
Melina Palmer on using Behavioural Science for better business
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On this episode, I speak with Melina Palmer, host of The Brainy Business podcast.
Melina uses Behavioural Science to help everyone from global corporations to entrepreneurs understand the psychology of why people buy, unlocking the secrets of small changes that make a big difference via her podcast, public speaking, and column on Inc.com. She specialises in messaging, branding, advertisements, pricing and products that are more “brain-friendly".
The Brainy Business Website - https://www.thebrainybusiness.com
The Brainy Business Podcast - https://thebrainybusiness.com/podcast/
Melina's articles on Inc.com - https://www.inc.com/author/melina-palmer
Melina uses Behavioural Science to help everyone from global corporations to entrepreneurs understand the psychology of why people buy, unlocking the secrets of small changes that make a big difference via her podcast, public speaking, and column on Inc.com. She specialises in messaging, branding, advertisements, pricing and products that are more “brain-friendly".
The Brainy Business Website - https://www.thebrainybusiness.com
The Brainy Business Podcast - https://thebrainybusiness.com/podcast/
Melina's articles on Inc.com - https://www.inc.com/author/melina-palmer
More episodes from The Human Risk Podcast
3 days ago
Dr Jake Mazulewicz on Human Reliability
What do you think of when you hear the word '*error*'? It's highly likely you'll think of it negatively as a defect. The obvious way to manage defects, particularly in safety-critical industries, is to have detailed procedures, strict compliance, and zero tolerance for errors. But we know that this doesn't always work. After all, if it did, we'd have far fewer errors.
My guest on this episode takes a different approach. He specializes in helping organizations, particularly safety-critical ones where the cost of getting something wrong can be death or injury, to reduce errors, improve safety and build trust. He calls this human reliability. His name is *Dr. Jake Mazulewicz*, and he's been a firefighter, an emergency medical technician and a military paratrooper.
Nowadays, he brings all of those experiences to bear in helping organizations design processes and cultures that allow humans to manage the complexities that don't always allow themselves to be neatly codified into standard procedures. As you'll hear, he's got some fascinating ideas about designing safety models that flex to meet the situation's needs.
*Key Moments In The Show (mins:secs)*
**
02:14 — Dr. Jake’s background
05:25 — Mechanistic vs. Adaptive systems
06:28 — The big problem: too many leaders treat ALL systems as Mechanistic systems
09:10 — What to say to a commercial pilot when you’re walking off their aircraft after the flight lands
10:40 — Four work guidance modes
11:00 — 1) *Procedures*
11:53 — 2) *Guidelines* like, “_To find out what an organization values, follow the money_."
13:00 — 3) *Principles* like “_A jury doesn’t decide what to believe. A jury decides who to believe_."
21:20 — 4) *Tacit Knowledge* — _You can solve complex problems, but can’t explain how_
__
26:40 — “_All models are wrong, but some of them are usefu_l.”
31:10 — How one team of electricians dramatically improved safety by using FEWER procedures
35:57 — Letter of the law vs. spirit of the law
38:20 — Have you heard of Philip K. Howard?... "_Let’s pretend I haven’t_.”
42:10 — We write rules when we don’t have enough trust
44:55 — Build trust by overcommunicating your intentions
45:25 — “Commander’s Intent” in military mission plans
47:55 — Listen for "Weak Signals" like hearing, “_I’ll do whatever it takes…_"
50:40 — Stay resilient by catching a system before it goes “exponential”
54:00 — Chris Argyris’ 17-word, 4-step recipe for creating a toxic work culture
57:10— A new Early Warning System
58:20 — Ask an expert, “What’s a 'Weak Signal' in your field, and what does it mean?”
1:04:55 — Why a non-punitive approach is so helpful and so uncommon
1:10:10 — How to get in touch with Dr. Jake — reliableorg.com
*Further Information*
To find out more about Praxtical Human Performance For Leaders visit www.reliableorg.com
LinkedIn: https://www.linkedin.com/in/jake-mazulewicz/
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Nov 20, 2023
Dr Freddie Mason on the Future of Museums
What are museums, and what purpose do they serve? As a regular museum-goer — both when I’m travelling and also at home when I need distraction or creative inspiration — I’m always intrigued, both by what they show and how they show it.
* *If you’ve been following my *Compliance In The Wild* series on LinkedIn (example post here)
you’ll know that museums regularly feature as they often contain fabulous examples of Human Risk and the methods we use to mitigate it.*
*My guest on this episode is *Dr Freddie Mason*, who is a Senior Creative Strategist at Bompass and Parr and the author of a report on the future of museums. The report explores what a museum is, or rather, what it could be.
*Bompas & Parr* are, in their own words, _‘a fully-fledged creative studio offering food and drink design, brand consultancy and immersive experiences across a diverse number of industries'. _When they research something, it’s not your traditional piece of research because they also add creative flair to their findings.
Which is why, in the report and on the show, you’ll hear some fascinating insights, including:
* What purpose do museums serve?;
* Do museums need to be in physical locations;
* How could museums could be transformed into vibrant social spaces;
* What role can museums play as catalysts for societal issues;
* How virtual reality could provide immersive experiences in museums;
* The importance of providing inclusive environments in museums;
* How liminal spaces could be deployed as museums;and much, much more.
*Links*
To learn more about Bompas & Parr: www.bompasandparr.com
The report we discuss: https://bompasandparr.com/case-study/future-of-p-leisure-2024/
Freddie’s book on Viscosity: https://punctumbooks.com/people/freddie-mason/
To hear Alix Cherobrier (then Hope) talking about the future of experiences on the show in 2020: https://www.humanriskpodcast.com/alix-hope-on-fluid-landscapes/
To hear Professor Tom Schoessler talking on the show about deploying Behavioural Science in a Museum: https://www.humanriskpodcast.com/professor-tom-schossler-on-deploying/
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Nov 12, 2023
Katja Hoyer on Beyond The Wall
What is it like to grow up in a country that no longer exists?
That's the challenge faced by my guest Katja Hoyer. She grew up in the GDR, the German Democratic Republic. Or as most of us think of it, East Germany.
While most histories of the country focus on the political decision-making or things that are most extraordinary — for example, the Stasi, the East German secret police or dramatic escapes over the Berlin Wall — Katja wanted to write a more human history.
In her book 'Beyond The Wall' or 'Jenseits der Mauer' in German translation, Katja explores not only the politics of the country, but also what life was like for people within the country.
Since the book has been out for several months and there are lots of other shows on which you can hear about what's in it — though we do touch on a few human risk-relevant dynamics such as the challenges facing the Stasi in dealing with the information they gathered and the prevalence of paranoia within the country's leadership — I'm interested in the dynamics around the book, rather than the detail of what's in it.
You'll hear:
* why a Germany history researcher is based in the UK, and not as you might expect Germany;
* what prompted Katja to write the book;
* the challenges of getting people to speak about the past;
* '_soul lag_' what happens when our bodies move faster than our souls
* the reactions to the book in Germany and elsewhere
* Weimar - the book that Katja is about to start writing.and much, much more.
*About Katja*
Katja Hoyer is a German-British historian, journalist and the author of the widely acclaimed Blood and Iron. A visiting Research Fellow at King's College London and a Fellow of the Royal Historical Society, she is a columnist for the Washington Post and hosts the podcast The New Germany together with Oliver Moody. She was born in East Germany and is now based in the UK.
*Beyond The Wall* is published by Penguin books is available from all good bookstores:
https://www.penguin.co.uk/books/447141/beyond-the-wall-by-hoyer-katja/9780241553787
*Diesseits der Mauer* is published ny Hoffmann und Kampe and is also available from all good bookstores: https://hoffmann-und-campe.de/products/63884-diesseits-der-mauer
*Substack/Podcasts:* to learn more about Katja's writings and podcasts: katjahoyer.uk
You can listen to 'The New Germany', the show she hosts with Oliver Moody here: https://koerber-stiftung.de/en/podcasts/history-politics/podcast-series-the-new-germany/
*Social Media*: You can follow Katja on Twitter/X here: https://twitter.com/hoyer_kat?
Her *Kings College faculty page* is: https://www.kcl.ac.uk/people/katja-hoyer
*Podcasts *where Katja discusses her book:
https://www.podbean.com/premium-podcast/travelsthroughtime/Ro9XbpH3jC2m
https://audioboom.com/posts/8275986-katja-hoyer-beyond-the-wall
https://www.spectator.co.uk/podcast/katja-hoyer-beyond-the-wall/
https://coldwarconversations.com/episode284/
https://www.spreaker.com/user/10740198/history-unplugged-beyond-the-wall-with-a
*Dirk Oschmann's book* 'Der Osten: eine Westdeutsche Erfingung'
https://www.ullstein.de/werke/der-osten-eine-westdeutsche-erfindung/hardcover/9783550202346
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