Special Guest: Terry Furrh, Owner of Eyes Etc.
Play • 14 min
This episode we have an in-depth discussion of high fashion eyewear retail with special guest Terry Furrh, Owner of Eyes Etc. in Nichols Hills, OK.

From a purely medical device to a fashion statement, the eyewear retail industry has seen major changes over the last decade. Furrh has over 40 years of eyewear industry experience. We discuss how he got started, authentic audience development and the challenges of retail sales face today.

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On each podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.
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