The power of audio started with radio, commercial jingles and the record business. But we don't listen to, buy, share or promote records the same way we once did. The music industry is prime for disruption by the very artist that supports it now. The system was always rigged against musicians in favor of the record companies. It's time the artist took it back.
The latest advances in recording technology, mobile devices, digital storage and social media promotion are flipping the music business model. The cost of production, distribution, audience development and cross-promotional opportunities can pay off big for artists willing to take the chance and operate in a new way.
You don't need a record deal to get attention today. You don't need a label to get on radio or TV. You don't need traditional radio or TV to build a fan base. You don't need to be Beyoncé to be super successful. You can control the cost, the price for fans, the profit and the artistry if your willing to take a long-term business approach to brand-building your music career. So let's talk about it. (Rap Devil pun intended).
On each episode of the #NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (15-20 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Our goal is to be educational, informative and (hopefully) entertaining.
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