The Common Mistake Of Starting With Tactics (Before Strategy)
Play • 9 min
Building off last week's podcast (Ep45: Strategy Starts With Why) we're breaking down the differences between strategy, objectives and tactics from the beginning. Literally. Too many people want to start with tactics just to get something done or checked off their To-Do list. Big mistake!
So, what's the right order, the plan components and how does all of this add up to a strategy that is effective and efficient? How does this approach help a business grow today and long-term? We discuss in detail with all the information and tips you need to get great ROI out of your marketing plan and not just being "busy to be busy". 
Subscribe to the #NeoMarketing podcast on iTunes and videos on YouTube
Every week on the #NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining.
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