Authenticity of a candidate and the politics of authority.
Play • 21 min
Identifying, auditing and reviewing a series of common approaches to modern campaigning that are hurting the messaging, the authenticity and authority more than helping it.

Authenticity of a candidate and the politics of authority is the title of The Brand Messaging Podcast Wait What Really OK S7.E01.N114 hosted by Brand Messaging Strategist Loren Weisman. In this episode Loren digs into some of the messaging touch points of what invites engagement and what is pushing away and annoying voters.

The old school approach of campaigning in elections is starting to experience a different result in recent years. From people choosing to not discuss who they are voting for, to staying much quiet about beliefs and candidates, those are just two small pieces in a puzzle that is changing when people look to the authenticity of a candidate.

The messaging in many ways has become weaker in its authenticity. The shift to vote for me, don't vote for them and only sharing the headlines of what people want to hear has become a standard. Add to that the promises that do not reveal any authenticity of a candidate or an idea of the way that person could make it happen is also a problem.

When a candidate considers a focus on the initial foundation of building trust by showcasing authority beyond just claiming to have it, they can shift the tone and temperature in their favor. It's not saying they have morals, it's sharing what they are. It's not saying what they will do, its sharing what they believe it will take to create the change.

Lastly, consider sharing ideas with humility and without the sarcasm, we are all experiencing enough of it. Just as it can be a good idea to consider clarify the statements that are opinion and those that can be proven and double checked as objective fact. This is a key point that gets too many candidates in trouble.

Through moral messaging that takes in to account the facts, the opinions, the intentions and perceptions of an audience of voters that already feel overwhelmed, this initial foundational step can build trust, engagement, confidence and honor between voters and the candidates.

S7.E01.N114 of the Wait What Really OK Podcast is called Authenticity of a candidate and the politics of authority. This Brand Messaging Podcast is available on Pandora, iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, and other Podcast Distributors.

Brand Messaging Strategist Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group. Loren focuses on the authenticity, authority, psychology and perceptions of the message and story. Weisman is also the host of the FSG brand messaging podcast; Wait What Really OK.
Fish Stewarding Group
Building authoritative businesses with authentically sound people.
2073 FM 89 Buffalo Gap Rd.
Buffalo Gap, TX 79508, United States
Ph: 001-407-614-7446
LW Socials @lorenweisman
FSG Socials @fishstewarding
© 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗
Brand Messaging Podcast Music Credits 1: Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song" by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
Brand Messaging Podcast Music Credits 2: Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig and Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI).
Authenticity of a candidate and the politics of authority.
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