What does digital transformation mean for Stanley Black & Decker? This iconic American brand has been in business for 175 years, with products ranging from hand tools to healthcare to heavy equipment. Katherine Monasebian, President & General Manager, NA Commerce at Stanley Black and Decker, joins us to discuss how a company so successful for so long can stay relevant in a digital world.
The conversation includes these topics:
-- About Stanley Black & Decker
-- What is digital transformation at an established company?
-- What is the role of data in digital transformation?
-- How does Stanley Black & Decker manage pilot projects for transformation?
-- What is the role of culture change in digital transformation?
-- What are the metrics for evaluating digital transformation?
-- How does Stanley Black & Decker compete for technical talent?
Read the full transcript: https://www.cxotalk.com/episode/digital-transformation-stanley-black-decker
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Katherine Monasebian is President & General Manager, NA Commerce at Stanley Black and Decker. She is a results-oriented leader, with broad experience driving transformation and growth at both large-scale and early-stage organizations. Katherine earned her Master of Business Administration from Harvard Business School and her undergraduate degree from Harvard University.