SEO 101 Ep 397: Examining Google’s December Core Update
Play • 44 min
Google’s December Core Update was immense and it stirred up a lot of emotions (positive and negative) for site owners with improved rankings or those devastated by the update. Ross and Scott review what is known about the update, who was affected, and how to respond to it if you were on the losing side of the results. In addition, they discuss other noteworthy SEO news and answer a question from another valued listener.
The Science of Social Media
The Science of Social Media
Buffer
How to Build an Audience on Twitter (with Matthew Kobach)
Welcome to episode 200 of The Science of Social Media! Thanks to each and every one of you for tuning in to the show and joining us on this journey. Today we're focusing on how you can build an audience on Twitter.  Twitter has over 321 million monthly active users, and it’s the perfect platform to build an audience — either for your personal brand or on behalf of your company. But how do you actually get people to follow your account, and engage with the content you share? To dig into all-things Twitter growth, we're joined by Matthew Kobach. Since early 2019, Matthew has built an audience of over 85,000 followers on his personal Twitter account and in just a couple of months, he's helped grow Fast's Twitter following to over 20,000.  I hope you enjoy the episode! And if you do, we'd really appreciate a review and five stars on Apple Podcasts (or wherever you listen to the show). ⭐️⭐️⭐️⭐️⭐️ - Dave About the Show: Each week in Science of Social Media the Buffer team answer your questions and explore marketing strategies and tactics to help you grow your business through social media and build a brand your customers love. Join our 25,000+ weekly listeners. The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback. We'd love for you to check out the detailed show notes at www.buffer.com/podcast Check us out on Instagram - www.instagram.com/buffer Check us out on Facebook - www.facebook.com/bufferapp Check us out on Twitter - www.twitter.com/buffer
19 min
The Email Marketing Show
The Email Marketing Show
ResponseSuite
Get Your Emails Delivered (And Avoid The Spam Folder) With Adrian Savage
Having your emails end up in the dreaded spam folder is the main thing we ALL want to avoid, right? After all, if they go into your subscribers spam, it’s likely they won’t get opened…and that sucks. So, is there a sure-fire way in which we can avoid this happening, or do we just have to hope and pray for the best? Adrian Savage, Founder and creator of https://deliverabilitydashboard.com/ (Deliverability Dashboard) and email deliverability wizard (it’s true) is here to tell us about all of the things we need to be doing, in order to stay clear of the spam folder as much as possible. The Right Way To Run Viral Contests to Build Your Email List with Travis KetchumEpisode Content(02:09) Two lies and a truth – these are awesome! (03:45) No one wants to end up in the bin. How do we avoid it? (05:16) Like most things in life, it’s not always that straight-forward, but why? (06:39) If someone tells you this one thing….run away from them. (07:20) What has changed in the last few years with deliverability? (08:24) The “good old days” of email marketing. (09:13) What should we be doing to increase engagement? (10:49) Adrian can double your open rate in 3 seconds. (12:28) You really need to keep on top of this if you want your engagement to stay tip-top. (13:00) Replies and forwards are nice…but how much do they really help? (15:07) Do you email everyone in your list? If so, you need to listen to this.  (16:52) Let’s get “techy” for a moment. This is going to help you almost immediately. (18:17) The power of segmenting, but not in the way you may be doing it already. (19:42) One of the things we do in our first email to help with engagement. (20:19) The very best subject line Adrian has ever used. It’s insanely simple…and it works. Subscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player. Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.
25 min
The Ecommerce Influence Podcast: Advanced Acquisition and Retention Strategies for Fast-Growing Online Brands
The Ecommerce Influence Podcast: Advanced Acquisition and Retention Strategies for Fast-Growing Online Brands
Austin Brawner & Andrew Foxwell: Ecommerce Marketing Experts
292: iOS 14 and Facebook Ads: What You Need to Know and Implement ASAP
Apple’s recent championing of consumer privacy means your ad data is never going to be the same. If you’re an eCommerce business owner, you’ve likely been swept up in the confusion around iOS 14 and Facebook ads. Andrew Foxwell from Foxwell Digital is back on today’s show to unpack what this means for you and your business. We’ll be diving into the iOS 14 release and the implications it’ll have on Facebook advertising. We’ll also discuss the tools you’ll need in place for this shift and how you can optimize your ads for this new normal. If your business relies heavily on Facebook advertising, you can’t miss this episode. Enjoy! Episode Highlights * 5:21 The current state of Facebook advertising and what you need to know about iOS 14 * 7:47 Apple’s new positioning around consumer privacy and how it will affect your advertising * 9:56 How Apple will control the floodgates of information * 12:52 What we know is changing between iOS 14 and Facebook ads * 16:05 The upside to these changes within Facebook * 18:24 What the upcoming data delay will mean for you * 21:42 8 must-have events to set up to prepare for the new normal * 25:40 How to set up and customize your new events * 28:58 Don’t get taken advantage of: A word of caution when searching for help * 32:05 Who is going to be most affected by these changes * 37:57 The tools Facebook and Apple are working on to help you Links and Resources: * Foxwell Digital Blog: Facebook’s Conversions API (CAPI) and How to implement it with your Shopify site * Foxwell Digital Blog: What's Working (and what's not) in a Post-iOS14 World * Foxwell Digital Blog: Facebook Advertising FAQs * Podcast 278: Facebook’s New Conversions API & Why You Need To Install It Before The New Year * Brand Growth Experts * The Coalition * Foxwell Digital * andrew@foxwelldigital.com * @a_brawn on Twitter * @andrewfoxwell on Twitter * Review or subscribe on iTunes
44 min
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