Quality Content - Allison Crooker - Speaking of Events - Episode #3
Play • 37 min

If there’s one thing that will always help boost the quality of your event, it’s content! And this week’s episode we have Allison Crooker with us to discuss what it means to have engaging content at your event. Allison also talks on why having event content as part of your strategy is incredibly important. If you’re looking to learn more about event content then this is for you!

What is the one thing you wished more people knew about events?:


  • Event content is important, and a lot more important than many people initially think.



  • Your content marketing strategy should include your event content.
  • Having a variety of speakers that can speak on the technical side of an event and engage their audience is very important.
  • The content at your event can also be used to create even more connections.
  • Have content that resonates with your audience.
  • It’s important to have time to practice any speech that you have prepared beforehand.
  • Content can help an introverted audience to feel more engaged.
  • Speaker training can take some time to develop but over time the progress is worth it.



Quote of the Show:


  • “Your content marketing strategy should include your event content. It should be a continuum.” - Allison Crooker



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