EP 11. NATHAN INGRAM: The Sum Of Small Parts
We all have those little things that need to be done Every. Single. Day. You brush your teeth, comb your hair, put on your work outfit (or your working-from-home “day pajamas”), and start checking off that to-do list.
The thing is, most of us don’t love the idea of spending all our time sending emails, making bank transfers, and trudging off to the grocery store with our reusable bags.
We want to make an IMPACT (and a positive one, at that), but when you’re weighed down by the minutiae of everyday life, that’s easier said than done.
It just so happens that, often, the most impactful thing you can do is take care of a few of those processes that no one else wants to do.
Don’t believe me? Just ask Nathan Ingram.
As a growth coach for WordPress agency owners, Nathan has been helping entrepreneurs streamline their online operations and maintain their websites since 1995, and he’s learned a few things about doing the same for his revenue.
He also knows all about the importance of diversifying your client portfolio, creating ongoing value, and the ultimate business ideology: building your business on your clients’ biggest pain points.
In this episode of Profit and Impact, Nathan talks me through the power of a diverse client portfolio, the problem with recurring debt, and the magic of a watertight contract.
So what’s this conversation REALLY about?
The value of a great contractWhy you should never put all your eggs in one basket Why you MUST eliminate recurring debt (and replace it with recurring income)How to turn boring tasks into a bigger bank balance
Why you should listen
Those little things you have to do every day can take up SO MUCH energy, right? They might seem like problems, but with a change in perspective, you can start to see them as opportunities to create solutions (and, if you’re lucky, make a little spare cash along the way).
You can quote me on that...
“You always start with value from the client's perspective. What is it that they need to do, but they can't do for some reason, and if they did it, great things would happen? Then you build a service to answer that need - to relieve the pain or accomplish that gain.” - Nathan Ingram
“With good clients, you don’t need a contract. With bad clients, you need a great contract, and it’s hard to tell the difference between good clients and bad clients right out of the gate.” - Nathan Ingram
“If you're selling the boring systematized process stuff that you could do in your sleep, that is the way you make a sustainable business.” - Nevin Harris
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