Technovation with Peter High (CIO, CTO, CDO, CXO Interviews)
MIT CISR Principal Research Scientist
Jan 27, 2020 · 36 min
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431: MIT Sloan's Center for Information Systems Research Principal Research Scientist Jeanne Ross lays out the three characteristics companies must have to implement a successful digital transformation, which are experimenting repeatedly, co-creating with customers, and assembling cross-functional development teams. The experiment aspect involves recognizing that the digital economy is making new directions possible, but for companies to succeed, they need to find the intersection between what they can do and what their customers will pay for. Co-creating with customers, which solves the same problem, entails starting a workshop where everybody puts the issues on the table and are asked, "What can we do to creatively solve this?" Lastly, cross-functional teams are about recognizing that you do not want to simply throw all your money at your R&D or IT unit and ask them to get it done. Instead, Jeanne argues that it is an iterative process that requires many teams. We also discuss the ev…
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