Technovation with Peter High (CIO, CTO, CDO, CXO Interviews)
George Corbin, SVP of Digital at Marriott International
May 15, 2017 · 44 min
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In this interview, George Corbin, Senior Vice President of Digital for Marriott International, discusses World Class IT Principle One, People, and Principle Five, External Partnerships. Some of the topics discussed include:

  • Marriott’s place among the highest revenue earners by a digital channel
  • The maturity curve and the challenge of disruption for incumbent companies
  • Advantages that incumbents have over startups in evolving industries
  • Disrupting your own organization
  • The millennial mindset that spans across multiple age demographics
  • Marriott’s transformation of the service experience
  • Leading and managing a transforming organization
  • The impact of Airbnb on the hospitality industry
  • Adapting across an organization to fundamental shifts in customers' needs and expectations
  • The influence of culture and existing operating models on a company’s management of digital disruption
  • Marriott’s embracement of the localization of the travel experience
  • Characteristics of a successful Chief Digital Officer
  • Building alliances and coalitions to drive and support change
  • Using pilot programs to de-risk change for internal and external partners
  • Messaging as a service, not marketing

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The post George Corbin, SVP of Digital at Marriott International appeared first on Metis Strategy.

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