Technovation with Peter High (CIO, CTO, CDO, CXO Interviews)
Alan Trefler, Founder & CEO of Pegasystems
Sep 18, 2017 · 30 min
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307: In this interview, Alan Trefler, discusses World Class IT Principle Four, IT & Business Partnerships. Some of the topics discussed include:

  • The evolution of business process management to digital process automation
  • Pegasystem’s Model-Driven platform
  • The value of “cloud choice” for customers
  • Pegasystems’ customer- driven acquisition strategy
  • The rational for Pegasystem’s decision to not pursue venture capital
  • Alan’s book: Build for Change: Revolutionizing Customer Engagement through Continuous Digital Innovation
  • How Alan’s passion for chess influenced his career path
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