Massage Business Blueprint®
Massage Business Blueprint
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Allissa Haines and Michael Reynolds bring you the leading podcast discussing the business side of massage therapy and how to grow your practice.
Available episodes
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1 day ago
E360: Do I Need an EIN?
Michael and Allissa discuss Employer Identification Numbers - an EIN. They cover all of the details from what exactly one is, who needs one, and how to get one.
Full show notes available at https://massagebusinessblueprint.com/e360-do-i-need-an-ein
Jun 11, 2021
E359: Budgeting on the Irregular Income of a Massage Therapist
Michael and Allissa take the stigma out of "budgeting" and make it a productive and useful tool to relieve stress and give your freedom.
Full show notes available at https://massagebusinessblueprint.com/e359-budgeting-on-the-irregular-income-of-a-massage-therapist
Jun 4, 2021
E358: Should I Open a Home Massage Office?
Are you thinking about opening a home massage office? Allissa and Michael discuss everything to consider.
Full show notes available at: https://massagebusinessblueprint.com/e358-should-i-open-a-home-massage-office
May 28, 2021
E357: How to Start a Massage Business
Allissa and Michael discuss breaking down the steps you need to take to open a massage business.
Full show notes available at: https://massagebusinessblueprint.com/e357-how-to-start-a-massage-business
May 21, 2021
E356: What Activity Has Brought You the Most Clients
Allissa and Michael continue celebrating their business-versary this month, this week they share what massage therapists in the premium community said when asked: what activity has brought you the most clients.
Full show notes available at: https://massagebusinessblueprint.com/e356-what-activity-has-brought-you-the-most-clients
May 18, 2021
E355: Using Online Scheduling Effectively (with Katherine Parker)
YomassageⓇ co-founder Katherine Parker joins the podcast to talk about online scheduling and all its quirks and benefits.
Full show notes available at http://massagebusinessblueprint.com/e355-using-online-scheduling-effectively-with-katherine-parker
May 14, 2021
E354: Best Advice Ever
To celebrate the 6th anniversary of Massage Business Blueprint, Allissa and Michael polled the massage therapists in the premium community to find out the best advice they've received. Listen while they have fun discussing the Best. Advice. Ever.
Full show notes available at https://massagebusinessblueprint.com/e354-best-advice-ever
May 7, 2021
E353: Worst Advice Ever
Allissa and Michael are celebrating the 6th Blueprint Birthday with a few fun, funny, and useful episodes! This week they are sharing the worst advice massage therapists in the premium community have received.
Full show notes available at: https://massagebusinessblueprint.com/e353-worst-advice-ever
Apr 30, 2021
E352: Using a Solo 401(k) in Your Massage Practice
Michael and Allissa go over the benefits of how to use a Solo 401(k) in your massage business.
Full show notes available at: https://massagebusinessblueprint.com/e352-using-a-solo-401-k-in-your-massage-practice
Apr 27, 2021
E351: Happiness, Hybrid Services, and So Much More (with Ben Brown)
Allissa has a conversation with Ben Brown about happiness, hybrid services, and so much more!
Full show notes available at: https://massagebusinessblueprint.com/e351-happiness-hybrid-services-and-so-much-more-with-ben-brown
Apr 23, 2021
E350: How to Make the Most Out of Your Networking Group
Michael and Allissa go over the simple steps you can take to make a networking group work for you.
Full show notes available at https://massagebusinessblueprint.com/e350-how-to-make-the-most-out-of-your-networking-group
Apr 20, 2021
E349: Practical Considerations for a Trauma Informed Bodywork Session (with Dr. Tiffany Ryan)
Dr. Tiffany Ryan, co-founder of YomassageⓇ joins Allissa and Michael to discuss practical considerations for a trauma informed bodywork session.
Full show notes available at: https://massagebusinessblueprint.com/e349-practical-considerations-for-a-trauma-informed-bodywork-session-with-dr-tiffany-ryan
Apr 16, 2021
E348: Are you running a Massage Business or Volunteer Project?
Allissa and Michael discuss the red flags of a running a volunteer project and not a real business.
Full show notes available at: https://massagebusinessblueprint.com/e348-are-you-running-a-massage-business-or-volunteer-project
Apr 9, 2021
E347: Why You Should Pay Yourself
Did line 7 or line 31 on your schedule C shock you a little? Allissa and Michael discuss how paying yourself will help you run your massage business.
Full show notes available at: https://massagebusinessblueprint.com/e347-why-you-should-pay-yourself
Apr 2, 2021
E346: How to Rethink and Strengthen Boundaries in Your Massage Business
Allissa and Michael discuss evaluating and strengthening your boundaries in your massage business.
Full show notes available at https://massagebusinessblueprint.com/e346-how-to-rethink-and-strengthen-boundaries-in-your-massage-business
Mar 26, 2021
E345: Networking for Awkward People
Michael and Allissa share tips for networking when you are introverted or awkward.
Full show notes available at https://massagebusinessblueprint.com/e345-networking-for-socially-awkward-people
Mar 19, 2021
E344: How Does a New MT Find Their Niche?
Allissa and Michael share their thoughts on how a "newbie" massage therapist can find their niche?
Full show notes available at https://massagebusinessblueprint.com/e344-how-does-a-new-mt-find-their-niche
Mar 12, 2021
E343: Do MTs Need a Branding Guide?
Michael and Allissa discuss whether massage therapists need a branding guide. (And what to include when you create one.)
Full show notes available at: https://massagebusinessblueprint.com/e343-do-mts-need-a-branding-guide
Mar 5, 2021
E342: Can I Refuse Clients Who Choose to Not Vaccinate?
Listen to the Allissa and Michael discuss whether you can refuse a services for a client that chooses not to vaccinate.
Full show notes available at: https://massagebusinessblueprint.com/e342-can-i-refuse-clients-who-choose-to-not-vaccinate
Feb 26, 2021
E341: How to Be More Organized
Michael and Allissa discuss ways to be more organized in your business and life.
Full show notes available at: https://massagebusinessblueprint.com/e341-how-to-be-more-organized
Feb 19, 2021
E340: Eat the Frog
Allissa talks about one of her favorite productivity theories. It’s super flexible and a little gross.
Full show notes available at: https://massagebusinessblueprint.com/e340-eat-the-frog
Feb 12, 2021
E339: Should I Take the PPP loan?
Michael and Allissa discuss all of the things related to the new round of PPP, what you need to consider, and how to apply for it if you decide it's right for you.
Full show notes available at https://massagebusinessblueprint.com/e339-should-i-take-the-ppp-loan
Feb 5, 2021
E338: Bring Clients Back
Listen to Allissa and Michael discuss the best practices for bringing clients back to your practice after a pandemic pause.
Full show notes available at: https://massagebusinessblueprint.com/e338-bring-clients-back
Feb 2, 2021
E337: How to Adapt to Instagram's New Algorithm (with Katherine Parker)
YomassageⓇ co-founder Katherine Parker joins the podcast to talk about the new Instagram algorithms and how to take advantage of its quirks.
Full show notes available at: https://massagebusinessblueprint.com/e337-how-to-adapt-to-instagram-s-new-algorithm-with-katherine-parker
Jan 29, 2021
E336: Ways to Guide Your Money Toward Supporting Black Lives
Allissa and Michael discuss how to use your money to support Black Lives.
full show notes available at: https://massagebusinessblueprint.com/e336-ways-to-guide-your-money-toward-supporting-black-lives
Jan 22, 2021
E335: Writing a Better Email "Newsletter"
Allissa and Michael discuss how to write a better email newsletter and why it's a good business practice.
Full show notes available at: https://massagebusinessblueprint.com/e335-writing-a-better-email-newsletter
Jan 15, 2021
E334: Can Divisive Language Alienate a Client?
Michael and Allissa discuss a letter from a listener and how unintentionally divisive language can alienate clients (and podcast listeners).
Full show notes available at: https://massagebusinessblueprint.com/e334-can-divisive-language-alienate-a-client
Jan 8, 2021
E333: Is Massage a Viable Career Option Right Now?
Is it a good time to become a massage therapist? Allissa and Michael discuss it.
Full show notes available at: https://massagebusinessblueprint.com/e333-is-massage-a-viable-career-option-right-now
Jan 1, 2021
E332: 3 Words for 2021
Michael & Allissa share their 3 Words exercise for 2021
Full show notes available at: https://massagebusinessblueprint.com/e332-3-words-for-2021
Dec 25, 2020
E331: Finishing 2020 Thoughtfully
Allissa and Michael discuss ending the year 2020 and finding some hope in 2021.
Full show notes available at: https://massagebusinessblueprint.com/e331-finishing-2020-thoughtfully
Dec 22, 2020
E330: Incorporating Mindfulness into Massage (with Dr. Tiffany Ryan)
Dr. Tiffany Ryan, co-founder of YomassageⓇ joins the podcast to talk about Including mindfulness in massage treatments and the benefits for both practitioner and client.
Full show notes available at: https://massagebusinessblueprint.com/e330-incorporating-mindfulness-into-massage-with-dr-tiffany-ryan
Dec 18, 2020
E329: Pandemic Brain
Listen while Allissa and Michael discuss "Pandemic Brain" and Allissa gets to throw an "I told you so" out there.
Full show notes available at: https://massagebusinessblueprint.com/e329-pandemic-brain
Dec 11, 2020
E328: A Checklist of End of Year Money Stuff
Michael and Allissa discuss the end of the year money stuff you can do now to get organized for 2021.
Full show notes available at: https://massagebusinessblueprint.com/e328-a-checklist-of-end-of-year-money-stuff
Dec 4, 2020
E327: Intake Forms That Work
Listen as Allissa and Michael discuss what goes into a relevant intake form to maintain a really good therapeutic and business relationship with your clients.
Full show notes available at: https://massagebusinessblueprint.com/e327-intake-forms-that-work
Nov 27, 2020
E326: Mail Bag
In today's episode, Allissa and Michael answer listener and community member questions.
Full show notes available at: https://massagebusinessblueprint.com/e326-mail-bag
Nov 20, 2020
E325: What Should I Include On My Massage Business Website?
Michael and Allissa discuss a list of core items that you should include on your massage business website.
Full show notes available at: https://massagebusinessblueprint.com/e325-what-should-i-include-on-my-massage-business-website
Nov 13, 2020
E324: Should I Report a Colleague for Breaking the Rules?
Allissa and Michael discuss if massage therapists should report colleagues for breaking the rules.
Full show notes available at: https://massagebusinessblueprint.com/e324-should-i-report-a-colleague-for-breaking-the-rules
Nov 6, 2020
E323: Facebook and Your Massage Business
Allissa and Michael discuss how Facebook should work for your massage business.
Full show notes available at https://massagebusinessblueprint.com/e323-facebook-and-your-massage-business
Oct 30, 2020
E322: How to Start a Virtual Networking Group
Michael and Allissa discuss how to create a virtual networking group.
Full show notes available at: https://massagebusinessblueprint.com/e322-how-to-start-a-virtual-networking-group
Oct 23, 2020
E321: What’s Your Shut Down Plan and Other Fast Questions
Should you have a shutdown plan? Do deep work on someone who had COVID19? Make clients wear better masks? We discuss!
Full show notes available at: https://massagebusinessblueprint.com/e321-what-s-your-shut-down-plan-and-other-fast-questions
Oct 20, 2020
E320: Branding for Massage Therapists (with Katherine Parker)
YomassageⓇ co-founder Katherine Parker joins Allissa and Michael to discuss branding for massage therapists.
Full show notes available at: https://massagebusinessblueprint.com/e320-branding-for-massage-therapists-with-katherine-parker
Oct 16, 2020
E319: Will Discounts Devalue My Practice?
Do you wonder if referral discounts devalue your practice? Allissa and Michael weigh in and give tips to discount well.
Full show notes at: https://massagebusinessblueprint.com/e319-will-discounts-devalue-my-practice
Oct 9, 2020
E318: Can MLMs Be a Legitimate Income Source?
Michael and Allissa discuss if massage therapists can sell multi-level marketing products ethically.
Full show notes available at https://massagebusinessblueprint.com/e318-can-mlms-be-a-legitimate-income-source
Oct 6, 2020
E317: How to Serve Clients with Trauma-informed Bodywork (with Tiffany Ryan)
YomassageⓇ co-founder Tiffany Ryan joins the Allissa and Michael to talk about trauma-informed bodywork and how massage therapists can best serve their clients in difficult times.
Full show notes: https://massagebusinessblueprint.com/e317-how-to-serve-clients-with-trauma-informed-bodywork-with-tiffany-ryan
Oct 2, 2020
E316: Screening First-time Clients
Screening a new client doesn't need to be intimidating. Allissa offers some suggestions on how to navigate the screening process and some sample scripts.
Full show notes: https://massagebusinessblueprint.com/e316-screening-first-time-clients
Sep 25, 2020
E315: Massage Business Safety Notes from the Middle of Pandemic
Allissa discusses what we need to know now as massage therapists operating in the middle of a pandemic.
Full show notes: https://www.massagebusinessblueprint.com/e315-massage-business-safety-notes-from-the-middle-of-pandemic
Sep 18, 2020
E314: Allissa and Michael Answer Random Money Questions
Allissa and Michael collected some member money questions to answer.
Full show notes: https://massagebusinessblueprint.com/e314-allissa-and-michael-answer-random-money-questions
Sep 11, 2020
E313: Should I Worry About Scope When I Suggest Self-Care?
Allissa discusses 3 factors to help practitioners consider scope in offering self-care and referrals.
Full show notes: https://massagebusinessblueprint.com/e313-should-i-worry-about-scope-when-i-suggest-self-care
Sep 4, 2020
E312: Don't Lie to Clients (Or Potential Clients)
Allissa and Michael discuss how to embrace uncomfortable conversations with clients to make for a happier, easier to run business.
Full show notes: https://massagebusinessblueprint.com/e312-don-t-lie-to-clients-or-potential-clients
Aug 28, 2020
E311: How to Market in a Pandemic
Allissa and Michael discuss how to adapt your marketing during a pandemic.
Full show notes available at: https://massagebusinessblueprint.com/e311-how-to-market-in-a-pandemic
Aug 21, 2020
E310: Understanding Google Analytics for Your Massage Business Website
Michael gets nerdy with it, in what Allissa calls, an "action-packed episode" about Google Analytics you need to know.
Full show notes available at: https://massagebusinessblueprint.com/e310-understanding-google-analytics-for-your-massage-business-website
Aug 14, 2020
E309: Ask For What You Want
Listen as Allissa shares a tale from real life when she found a new office space.
Full show notes: https://massagebusinessblueprint.com/e309-ask-for-what-you-want
Aug 7, 2020
E308: Being Mindful of the Words We Use
Our language impacts people's perceptions and feelings about themselves and us. Michael and Allissa discuss why it's important to be mindful of the words we use.
Full show notes at: https://massagebusinessblueprint.com/e308-being-mindful-of-the-words-we-use
Jul 31, 2020
E307: How to Handle a Client Who Lies
Allissa and Michael discuss how to handle a client that may be lying about their COVID-19 risk behaviors.
Show notes at: https://www.massagebusinessblueprint.com/e307-how-to-handle-a-client-who-lies
Jul 24, 2020
E306: So You Need a Resume
Allissa and Michael discuss what to include on a resume when you've been self-employed for ages.
Complete show notes available at: massagebusinessblueprint.com/e306-so-you-need-a-resume
Jul 16, 2020
E305: Ignore the Gurus and Just Give a F*cking Massage
Allissa and Michael discuss how keeping things simple and just giving a massage can work for your business.
Show notes at: https://www.massagebusinessblueprint.com/e305-ignore-the-gurus-and-just-give-a-f-cking-massage
Jul 10, 2020
E304: Three Words Check-in
Three Words Check-in. Allissa and Michael share how they are doing with their three words for 2020.
Show notes at: https://www.massagebusinessblueprint.com/e304-three-words-check-in
Jul 3, 2020
E303: Baby Step Your Way Back to Work
Have you taken the necessary steps to go back to a massage practice you'll love?
Show notes at: https://www.massagebusinessblueprint.com/e303-baby-step-your-way-back-to-work
Jun 26, 2020
E302: Renting a Space for Your Massage Business
Looking for new office space? We've got some tips for you.
Show notes available at: https://www.massagebusinessblueprint.com/e302-renting-a-space-for-your-massage-business
Jun 19, 2020
E301: Masks Unmasked
The Mask Issue: Why, how and what to say to clients who are fussy about it.
Show notes available at: https://www.massagebusinessblueprint.com/e301-masks-unmasked
Jun 12, 2020
E300: Celebration #300 + Our Favorite Covid Resources + Our Favorite Racial Issues Resources
Welcome to our attempt to learn more about the two biggest issues we're facing right now.
Show notes available at: https://www.massagebusinessblueprint.com/e300-celebration-300-our-favorite-covid-resources-our-favorite-racial-issues-resources
Jun 5, 2020
E299: Asking Better Pathology Questions
Got a pathology question? Here's how to ask a better question to get the answers you need.
Show notes available at: https://www.massagebusinessblueprint.com/e299-asking-better-pathology-questions
May 29, 2020
E298: Working While Pregnant
A listener asks, "How do I handle questions about my pregnancy?"
May 22, 2020
E297: Going Paperless in Your Massage Practice
It's time to trash your file cabinet.
May 15, 2020
E296: How to Refund Clients for Packages and Gift Certificates
Many of us are in the position of needing to refund money from gift certificates. So how do we navigate this process?
May 8, 2020
E295: Becoming an Advocate for the Massage Profession (with Meg Donnelly)
What caught our attention this week? Possible round 3 of PPP Amy & Isabelle The Parks And Rec Special and Leslie Knope s Optimism Discussion Topic Meg Donnelly, LMT visits the podcast to talk about advocating efforts in a time of COVID-19 Meg's small business resources Find your Legislator Quick Tips Make something. Start to finish. [...]
May 5, 2020
E294: Managing Discombobulation
Discussion Topic Guest Til Luchau joins the podcast to talk about all the feels during the pandemic shut down, and how to help yourself get through. You can listen to Til Luchau & Whitney Lowe's podcast, The Thinking Practitioner, here or in all the usual podcast places. Use the code BLUEPRINT at checkout to get [...]
May 1, 2020
E293: Do I Need a CRM?
What caught our attention this week? ABMP s new podcast PPP Update #5 New Guidance for Individuals and Partners with Self-Employment Income (specifically 8/52 rule – 0.153846153846154) Discussion Topic Do I need a Customer Relationship Manager (CRM)? Consider what you need to track HIPAA compliance if needed tools you already have that could be adapted [...]
Apr 24, 2020
E292: Creating Structure During Downtime
What caught our attention this week? Ready. Set. Go. Small Businesses And The Race For Round 2 PPP Funds Our Pandemic Summer Discussion Topic How are we keeping structure in our lives during this crazy time? Quick Tips Shut your devices off. Get a proper accounting system, separate business/personal, and pay yourself properly when you [...]
Apr 17, 2020
E291: Streamline Your Massage Services Menu
What caught our attention this week? Small business rescue loan program hits $349 billion limit and is now out of money Discussion Topic Simplify your menu, it's stressing Michael out. Quick Tips Start getting your financial processes organized (financial statements, bookkeeping). Also, consider opening a business account with a bank that has provided good service [...]
Apr 10, 2020
E290: Should I Be Selling Gift Certificates Right Now?
(Heads up, Allissa drops an F-bomb in the Quick Tips segment) What caught our attention this week? CARES Act: Mortgage Forbearance Request Discussion Topic Should I Be Selling Gift Certificates Right Now? Quick Tip Small, incremental progress is good progress. Don t expect too much more from loud people in times of high stress. Sponsors Acuity [...]
Apr 2, 2020
E289: Understanding Business Relief Options for Massage Practices Under the CARES Act
What caught our attention this week? All about the CARES Act And Allissa is reading the Magic Tree House series Discussion Topic Kim West Padgitt, President and Managing Principal of The Tax Advantage, LLC joins us to tackle the bits ands pieces of the CARES Act that can help massage businesses during this extended pandemic [...]
Mar 27, 2020
E288: Short-term (and Long-term) Retraining for Alternate Careers
What caught our attention this week? F.A.Q. on Stimulus Checks, Unemployment and the Coronavirus Bill Discussion Topic What's now and what's next? Find your legislator Jobs that are hiring right now Quick Tip Freeze Your Credit for Free in 45 Minutes to Reduce Your Risk of Identity Theft Sponsors Acuity Scheduling The Jojoba Company Yomassage
Mar 20, 2020
E287: What to Do In The Coming Weeks (Coronavirus Edition)
NOTE: This episode was recorded 3/18. Things are changing fast and some comments may be out of date. What caught our attention this week? I mean, you know. Pandemic. Discussion Topic Triage for your business. Quick Tip Libby app Unfollow annoying people Sponsors Acuity Scheduling The Jojoba Company Yomassage
Mar 17, 2020
E286: Common Legal Issues (with Attorney Rachel Regenold)
Attorney, business consultant, and author Rachel Regenold joins the podcast to answer your legal questions! Rachel helps wellness business owners feel confident in starting and running their business. Her new book is Health and Wellness BIZ 101: Your Business Startup Guide, and you should check it out. Resources we mention: Yoga Alliance's Q & A page about music licensing [...]
Mar 13, 2020
E285: Does My Business Need a Will?
What caught our attention this week? StoryBrand Framework (and Hector Elizondo) Fairer Cents podcast Discussion Topic Does my massage business need a will? APA example Quick Tip 6 Cheap and Healthy Meals to Try This Week BudgetBytes Sponsors Acuity Scheduling The Jojoba Company Yomassage Transcript: Sponsor message This episode is sponsored by Yomassage. Yomassage combines [...]
Mar 6, 2020
E284: Reports Are Dumb
What caught our attention this week? Popular MLM businesses are leaving young women broke and friendless Maybe You Should Talk to Someone Discussion Topic What Reports Do You Keep for Your Massage Business? Quick Tip Register for the 2020 Blueprint Mastermind Summit Sponsors Acuity Scheduling The Jojoba Company Yomassage Transcript: Sponsor message This episode is [...]
Feb 28, 2020
E283: How to Build a Google-Friendly Resource Page for Your Massage Business Website
What caught our attention this week? Dr. Erin Macdonald Explains Transporters Allissa geeked out on state massage regulations and tax code Discussion Topic How to Build a Google-Friendly Resource Page for Your Massage Business Website Quick Tip Allissa started using Microsoft To Do. Sponsors Acuity Scheduling The Jojoba Company Yomassage Transcript: Sponsor message This episode [...]
Feb 21, 2020
E282: Money Questions We Can Answer Better
Banter catch up If you hate banter, skip to 9:30 minute mark. Discussion Topic Money Questions we can answer better. Quick Tip Block out time on your calendar for thinking and creating Sponsors Acuity Scheduling The Jojoba Company Yomassage Transcript: Sponsor message This episode is sponsored by Yomassage. Yomassage combines restorative stretching, massage, and mindfulness [...]
Feb 14, 2020
E281: Privacy & Tech in the Age of Listening Devices
What caught our attention this week? A Teacher Did an Experiment to Show the Power of Handwashing, and You Can t Stay Unimpressed New podcast: Partners https://www.partners.show/ Discussion Topic Is your device snooping on your massage sessions? More info here Quick Tip Clean your lint trap & dryer hose Do a Spring Cleaning of apps on [...]
Feb 7, 2020
E280: All About HSAs
What caught our attention this week? 4 Ways to Get Your Partner on Board with Money Twitter- look for the communities you serve Discussion Topic All About HSAs (Health Savings Account) IRS Form 8889 Lively HSA Bank Quick Tip Adapt your cancellation policy to allow clients to send a substitute client in their place. Sponsors [...]
Feb 4, 2020
E279: Starting a Corporate Wellness Program (with Anastasia Yecke Gude)
Have you ever thought about starting a corporate wellness program in your massage program? Don't know where to start? Join us as we dig deep into the brain of Anastasia Yecke Gude, Founder & Managing Director of Healing Hands. Anastasia shares her journey, how she started a corporate wellness program, what mistakes she learned from along [...]
Jan 31, 2020
E278: Becoming a CE Provider
What caught our attention this week? 100 Million Trees Are Cut Down For Junk Mail Each Year. Here's How To Stop It For Good PaperKarma app Discussion Topic So you want to be a CE Provider. Episode 151, Where to Start as a CE Provider Cerebral Vortex Education Quick Tip When asking about re-booking, offer [...]
Jan 24, 2020
E277: Client Retention Basics
What caught our attention this week? Do Not Disturb: How I Ditched My Phone and Unbroke My Brain What I read in 2019 (also, the Bakeshop Mysteries) Discussion Topic Client retention, a monologue by Allissa Quick Tip Stop talking. Even with clients who typically talk. See how the session changes. Microsoft Todo, the new Wunderlist Sponsors Acuity [...]
Jan 21, 2020
E276: A Social Media Marketing Recipe for Massage Therapists (with Katherine Parker)
Do you need a kick in the butt to help you get back in the social media game for your massage practice? Look no further. Katherine Parker from Yomassage joins us for this special expert interview episode where she shares her "recipe" for social media marketing success. These simple and accessible tactics will help you [...]
Jan 17, 2020
E275: Pay for Stuff that Works
What caught our attention this week? New podcast from Whitney Lowe and Til Luchau The Thinking Practitioner Why You Need to Make a ‘When I Die' File Before It's Too Late Discussion Topic Pay for things that work. Be frugal but don't be dumb. Quick Tip Be better at communication, especially when you are doing something for [...]
Jan 10, 2020
E274: What to Do When Your Business Gets Cut in Half
What caught our attention this week? Chelsea handler has a podcast (and book) and it s probably not what you think. California has a new law for contract workers. But many businesses aren t ready for change What to do if you're a misclassified worker Discussion Topic What do you do when your business gets cut in [...]
Jan 3, 2020
E273: Our Three Words for 2020
What caught our attention this week? HIDDEN BRAIN- In The Heat Of The Moment: How Intense Emotions Transform Us Wait a Minute. How Can They Afford That When I Can t? Discussion Topic Michael and Allissa discuss their annual "3 Words" for 2020. Quick Tip Teach your clients about pre/post vacation massage & how to get [...]
Jan 1, 2020
E272: 2020 Mind Your Money
Learning how to mind and manage money is one of the most valuable skills to develop. Those who manage money intentionally, mindfully, and gain financial literacy have a distinct advantage in business and in life. That s why we re dedicating all our 2020 Blueprint for Success columns in Massage & Bodywork Magazine to financial literacy. Get [...]
Dec 31, 2019
E271: Q&A – Pineapple on Pizza?
Our listener lives in a house divided and wants to know if Allissa and Michael are for or against pineapple on pizza. Transcript: Michael Reynolds Hey, everyone. Welcome to a Q&A episode of the Massage Business Blueprint podcast. I'm Michael Reynolds. Allissa Haines I'm Allissa Haines. MR We're your hosts. Welcome, welcome. Welcome to another [...]
Dec 27, 2019
E270: Business Affirmation – Weighing Advice
Friends, neighbors, Uncle Pete who had a paper route that one time in 1983… Everyone has advice for small business owners. How can you decide when it's relevant? Sponsored by: Acuity Scheduling & The Jojoba Company. Transcript: Sponsor message This episode is sponsored by The Jojoba Company. I believe that massage therapists should only be using the highest [...]
Dec 20, 2019
E269: Business Affirmation – Weighing Criticism
What do small business owners and new moms have in common? People loooove to critique how we do stuff. Here's how to decide if that critique matters. Sponsored by: Acuity Scheduling & The Jojoba Company. Resource we mention: Handling Bad Reviews Transcript: Sponsor message This episode is sponsored by The Jojoba Company. I believe that massage therapists should [...]
Dec 13, 2019
E268: Business Affirmation – Undelegate Sometimes
It's great to be able to delegate out the tasks you hate to handle. It's also great to know exactly what's going on in your business all the time. How do we balance that? Sponsored by: Acuity Scheduling & The Jojoba Company. Transcript: Sponsor message This episode is sponsored by The Jojoba Company. I believe that massage therapists [...]
Dec 6, 2019
E267: Business Affirmation – Priorities and Boundaries
You re gonna piss a lot of people off when you start doing what s best for you, and more thoughts on priorities and boundaries. Picture of my office wall here, in the instagram story. Sponsored by: Acuity Scheduling & The Jojoba Company. Transcript: Sponsor message This episode is sponsored by Acuity, our 2018 software of choice. Acuity Scheduling is [...]
Dec 1, 2019
E266: Help us Help Healwell on Giving Tuesday
We've got a favor to ask you on this Giving Tuesday. It would mean a lot to us if you would consider becoming a recurring donor to Healwell for $10/month. Transcript: Michael Reynolds Hey, everyone. Welcome to a special off-schedule episode of the Massage Business Blueprint. I'm Michael Reynolds. Allissa Haines I'm Allissa Haines. MR [...]
Nov 29, 2019
E265: Do I Need an NPI Number?
What's an NPI number and do you need one? Learn more here and get one here. Sponsored by: Acuity Scheduling & The Jojoba Company. Transcript: Sponsor message This episode is sponsored by Hobacare Holiday Gift Packs. This year, Jojoba is making it easy for you to share the love of jojoba and take the hassle out of holiday [...]
Nov 26, 2019
E264: Q&A – How Do I Business?
We're ending our Q & A episodes with a bang! The ‘how-to' of running a business can be a mystery for a new business owner. A listener asks where he should turn and we answer! Sponsored by Yomassage and Pure Pro Arnica Relief Lotion Resources mentioned in this episode US Small Business Administration How to Get New Clients [...]
Nov 22, 2019
E263: Life Hacks for Busy People
We're all busy. Here are a few of Michael & Allissa's favorite hacks to take the edge off. Sponsored by: Acuity Scheduling & The Jojoba Company Holiday Packs. Michael's Freshly link Allissa's meal prep post Dropps dish & laundry detergent Who Gives a Crap TP Transcript: Sponsor message This episode is sponsored by Hobacare Holiday Gift Packs. This year, [...]
Nov 19, 2019
E262: Q&A – The Right Mix of Personal vs. Professional
How can students (and all of us) learn to be less stiff and robotic when talking about massage? And how much personality can we show as professionals? We answer these great questions from a massage educator! Sponsored by Yomassage and Pure Pro Arnica Relief Lotion Transcript: Sponsor message This episode is sponsored by Yomassage. Registration for the first [...]
Nov 15, 2019
E261: 5 Legit Ways to Cheat at Niching Your Massage Practice
Is it cheating or a hack? Either way, Michael gives 5 ways to ease into niching. Sponsored by: Acuity Scheduling & The Jojoba Company Holiday Packs. Transcript: Sponsor message This episode is sponsored by Acuity, our 2018 software of choice. Acuity Scheduling is your online assistant working 24/7 to fill your schedule. No more phone tag. Clients can quickly [...]
Nov 12, 2019
E260: Q&A – Where to Find Contest Rules
Rules, schmules! Michael gives the lowdown on finding and adhering to contest rules. Sponsored by Yomassage and Pure Pro Arnica Relief Lotion Transcript: Sponsor message This episode is sponsored by Yomassage. Registration for the first Yomassage virtual training is now open with classes beginning in November. The Yomassage therapist training is an intensive 25-hour certification program. Over three [...]
Nov 8, 2019
E259: Running an Easy Contest to Connect with Your Clients
Allissa's friend Karleen ran an easy email contest to name a new treatment. You'll never believe what happened next! Sponsored by: Acuity Scheduling & The Jojoba Company Holiday Packs. Transcript: Sponsor message This episode is sponsored by Acuity, our 2018 software of choice. Acuity Scheduling is your online assistant working 24/7 to fill your schedule. No more phone tag. [...]
Nov 5, 2019
E258: Q&A – How to Make Your Massage Practice Podcast Stand Out
Sara asks a question about her podcast. She's discouraged because she is not getting a huge following and wonders if it's worth it. Submit your questions at: https://www.massagebusinessblueprint.com/talk Sponsored by Yomassage and Pure Pro Arnica Relief Lotion Transcript: Sponsor message This episode is sponsored by Pure Pro Arnica Relief Massage Lotion. Experience the power of professional-grade arnica. Pure Pro [...]
Nov 1, 2019
E257: Should I Buy Disability Insurance?
What's the difference between long-term and short-term disability insurance? And do you really need it? Michael answers! Sponsored by: Acuity Scheduling & The Jojoba Company Holiday Packs. Transcript: Sponsor message This episode is sponsored by Acuity, our 2018 software of choice. Acuity Scheduling is your online assistant working 24/7 to fill your schedule. No more phone tag. Clients can [...]
Oct 29, 2019
E256: Q&A – Does Location/Saturation Matter If You Niche Strong?
Does competition actually matter? What about when your area is saturated with MTs? Submit your questions at: https://www.massagebusinessblueprint.com/talk Sponsored by Yomassage and Pure Pro Arnica Relief Lotion Transcript: Sponsor message This episode is sponsored by Yomassage. Registration for the first Yomassage virtual training is now open, with classes beginning in November. The Yomassage therapist training is an intensive 25-hour [...]
Oct 25, 2019
E255: How to Dissuade Creepers and Non-Niche Clients
Getting calls from the wrong kinds of clients? We've got a few tips to fix that. Sponsored by: Acuity Scheduling & The Jojoba Company. Transcript: Sponsor message This episode is sponsored by The Jojoba Company. I believe that massage therapists should only be using the highest quality products because our clients deserve it and our own bodies deserve [...]
Oct 22, 2019
E254: Q&A – Getting Your Massage Business Found Through Voice Search
Siri versus Alexa. Yelp versus Google My Business. Do all the connections matter much? We discuss. Submit your questions at: https://www.massagebusinessblueprint.com/talk Sponsored by Yomassage and Pure Pro Arnica Relief Lotion Transcript: Sponsor message This episode is sponsored by Yomassage. Registration for the first Yomassage virtual training is now open, with classes beginning in November. The Yomassage therapist training is [...]
Oct 18, 2019
E253: How to Choose a Bank for Your Massage Business
Bank or credit union? Is it typical to pay fees? We talk you through what to consider when choosing a place to keep your money. Sponsored by: Acuity Scheduling & The Jojoba Company. Transcript: Sponsor message This episode is sponsored by The Jojoba Company. I believe that massage therapists should only be using the highest-quality products because our [...]
Oct 15, 2019
E252: Q&A – Career Longevity for Massage Therapists
What does a long, healthy massage career look like for a small massage business owners? We tackle options in this Q&A episode. Submit your questions at: https://www.massagebusinessblueprint.com/talk Sponsored by Yomassage andPure Pro Massage Products Peppermint Pedango Transcript: Sponsor message This episode is sponsored by Pure Pro Peppermint Pedango. I want to talk about feet. Your feet. Your client's [...]
Oct 11, 2019
E251: Rethinking the Holiday Discount in Your Massage Business
Feel icky about offering discounts for holiday sales? Here are some tips to rethink your approach to seasonal gift certificate sales. Sponsored by: Acuity Scheduling & The Jojoba Company. Store-bought costume we spoke of Transcript: Sponsor Message This episode is sponsored by Acuity, our 2018 software of choice. Acuity Scheduling is your online assistant working 24/7 to fill [...]
Oct 8, 2019
E250: Q&A – How to Get Excited About Using Insta Stories
A listener asks, "How do I get motivated and find content to make Facebook and Instagram stories?" Submit your questions at: https://www.massagebusinessblueprint.com/talk Sponsored by Yomassage and Pure Pro Massage Products Peppermint Pedango Transcript: Sponsor message This episode is sponsored by Yomassage. Registration for the first Yomassage virtual training is now open with classes beginning in November. The Yomassage therapist [...]
Oct 4, 2019
E249: What to Consider When Changing Your Niche
How far is too far when narrowing down a niche? And what steps should our listener take to make it happen? We cover all this and more! Sponsored by: Acuity Scheduling & The Jojoba Company. Transcript: Sponsor Message This episode is sponsored by Acuity, our 2018 software of choice. Acuity Scheduling is your online assistant working 24/7 to [...]
Oct 1, 2019
E248: Q&A – Too Many Links for SEO?
A listener asks, "Are too many links in a blog post a bad thing?" Submit your questions at: https://www.massagebusinessblueprint.com/talk Sponsored by Yomassage and Pure Pro Massage Products Peppermint Pedango Transcript: Sponsor Message This episode is sponsored by Yomassage. Registration for the first Yomassage virtual training is now open, with classes beginning in November. The Yomassage therapist training is an [...]
Sep 27, 2019
E247: How Massage Students Can Prepare to Run a Business
Want to get ahead while in massage school, so you can start a business right away? We've got some tips! Sponsored by: Acuity Scheduling & The Jojoba Company. Transcript: Sponsor message This episode is sponsored by The Jojoba Company. I believe that massage therapists should only be using the highest quality products because our clients deserve it and [...]
Sep 24, 2019
E246: Q&A – Hiring an Assistant
Ruth has always worked solo but is thinking about hiring an assistant. She's wondering where to start and how to pay someone. Great question! Michael & Allissa discuss their thoughts on this episode. Submit your questions at: https://www.massagebusinessblueprint.com/talk Sponsored by Yomassage and Pure Pro Massage Products Peppermint Pedango Transcript: Sponsor message This episode is sponsored by Pure Pro [...]
Sep 20, 2019
E245: Building Mental & Emotional Resilience as a Business Owner
Business ownership is… tiring. Michael's got some ideas to keep you motivated and feeling good about what you do. Sponsored by: Acuity Scheduling & The Jojoba Company. Transcript: Sponsor message This episode is sponsored by The Jojoba Company. I believe that massage therapists should only be using the highest quality products because our clients deserve it and our [...]
Sep 17, 2019
E244: Q&A – Setting Massage Prices
A listener asks, How should a new therapist set prices? We discuss the ins and outs of pricing when you re just starting out. Submit your questions at: https://www.massagebusinessblueprint.com/talk Sponsored by Yomassage and Pure Pro Massage Products Peppermint Pedango Transcript: Sponsor message This episode is sponsored by Pure Pro Peppermint Pedango. I want to talk about feet. Your feet. [...]
Sep 13, 2019
E243: How to Give Back and Stay Profitable
Everybody wants a piece of the small business owner, huh? Come to this fundraiser, donate to this charity. We've got some tips to balance generosity with smart business sense. Related: When Should I Do Chair Massage and Community Events for Free? Sponsored by: Acuity Scheduling & The Jojoba Company. Transcript: Sponsor message This episode is sponsored by The Jojoba [...]
Sep 10, 2019
E242: Q&A – Dual Relationships
Dual relationships are tricky beasts. And with a landlord? Could get even trickier. In this inaugural Q&A episode we work through the facets of our listener's question. Submit your questions at: https://www.massagebusinessblueprint.com/talk Sponsored by Yomassage and Pure Pro Massage Products Peppermint Pedango Transcript: Sponsor message This episode is sponsored by Pure Pro Peppermint Pedango. I want to talk [...]
Sep 6, 2019
E241: Deciding What Business Advice to Take (or Not)
There is a lot of business advice out there and it can be overwhelming to try to soak it all in. How do we decide what advice to take and what to ignore? Sponsored by: Acuity Scheduling & The Jojoba Company. Transcript: Sponsor message This episode is sponsored by Acuity, our 2018 software of choice. Acuity Scheduling is [...]
Aug 30, 2019
E240: Dealing with Massage Business Boredom
Burnt out on absorbing new business-y info? Bored at work in general? It happens! We've got a few tips for shaking out of a rut and loving your business again. Sponsored by: Acuity Scheduling & The Jojoba Company. Transcript: Sponsor message This episode is sponsored by The Jojoba Company. I believe that massage therapists should only be using [...]
Aug 23, 2019
E239: Finding Identity Outside Your Massage Business
I'm Nobody! Who are you? Are you – Nobody – too? ~ Emily Dickinson Michael shares his thoughts on how our identity can be shaped by our business, for better and for worse. Sponsored by: Acuity Scheduling & The Jojoba Company. Transcript: Sponsor message This episode is sponsored by Acuity, our 2018 software of choice. Acuity Scheduling is [...]
Aug 16, 2019
E238: How to (or Not) Add Business Consulting to Your Menu
Thinking of giving advice to other massage therapists and business owners? Allissa and Michael share some tips and red flags for starting a consulting biz. Sponsored by: Acuity Scheduling & The Jojoba Company. Transcript: Sponsor message This episode is sponsored by The Jojoba Company. I believe that massage therapists should only be using the highest quality products because [...]
Aug 9, 2019
E237: Tips & Tricks to Improve Your Massage Practice
Allissa crowdsourced your best tips & tricks for making small improvements in your massage practice and we share them here! Sponsored by: Acuity & The Jojoba Company. Transcript: Sponsor message This episode is sponsored by Acuity, our 2018 software of choice. Acuity Scheduling is your online assistant working 24/7 to fill your schedule. No more [...]
Aug 2, 2019
E236: How to Use Talk Triggers in Your Massage Business
Finding ways to differentiate your massage business can lead to more recognition in your community and more clients. In this episode we discuss "talk triggers" and how they can be used to get people talking about your business. Sponsored by: The Jojoba Company & Acuity. Transcript: Sponsor message This episode is sponsored by The Jojoba [...]
Jul 26, 2019
E235: How to Work With Your Accountant
Dealing with accounting (and accountants!) can often take a back seat to more exciting business things. But keeping our books and taxes in order is pretty helpful to everything else we want to do in business. So how can we be effective and efficient when working with our accountant? Resources referenced: 3 Red Flags I [...]
Jul 19, 2019
E234: Real Talk Business Coaching with Michael
Should she quit the chamber of commerce? Should she give it another year? Allissa and Michael talk through a decision related to networking. Sponsored by: The Jojoba Company & Massage Business Blueprint. Transcript: Sponsor message This episode is sponsored by The Jojoba Company. I believe that massage therapists should only be using the highest quality [...]
Jul 12, 2019
E233: A Mid-year Money Check-in for Your Massage Business
We re half way through the year! And it s a good time assess your financial status. We ve got a few ideas to measure and update your financial progress in 2019. Sponsored by: The Jojoba Company & Yomassage. Transcript: Sponsor message This episode is sponsored by The Jojoba Company. I believe that massage therapists should only be [...]
Jul 5, 2019
E232: What to Consider When Re-branding Your Massage Business
There is more than one reason to consider re-branding your massage business. It can feel overwhelming. We talk through what to think about and how to implement a re-brand. Sponsored by: The Jojoba Company & Yomassage. Transcript: Sponsor message This episode is sponsored by The Jojoba Company. I believe that massage therapists should only be [...]
Jun 28, 2019
E231: Managing Dual Relationships in a Small Community
Dual relationships are complicated in the best of circumstances. We talk through the angles of clients becoming business connections and how to handle running into your clients at the gym. And more. Semi-related resources: Should I Massage My Friends and Family? Annie Lacroix, Brainy Boss Kelly Bowers, The Accidental Business Owner Sponsored by: Yomassage & The Jojoba Company. Transcript: [...]
Jun 25, 2019
E230: A Deep Dive Q&A With Tax and Accounting Experts (with Kim Padgitt and Julie Pesek)
Kim Padgitt and Julie Pesek of The TAX Advantage answer a whole pile of tax questions! What mileage counts as business mileage? How does it work to write off a portion of your living space for your business? What software should I be using to keep track of everything? All this and so much more, packed into one [...]
Jun 21, 2019
E229: 3 Words Check-in
Allissa and Michael do a mid-year review of their 3 words for 2019. Check-in time! Learn more about our ongoing 3 words project here. Sponsored by: Yomassage & The Jojoba Company. Transcript: Sponsor message This episode is sponsored by Yomassage. Yomassage's mission is to make therapeutic touch accessible. To make this happen, they created a [...]
Jun 14, 2019
E228: Our Favorite Podcasts for Summer 2019
Continuing their annual-ish tradition, Allissa and Michael share their favorite podcasts for your summer listening! Psst- it s not all work stuff. Allissa Hidden Brain https://www.npr.org/podcasts/510308/hidden-brain Last Seen https://www.wbur.org/lastseen Therapy for Humans https://www.therapyforhumanspodcast.com/ The Elevation Project https://www.elevationfinancial.com/podcast Zig Zag https://zigzagpod.com/ Wow in the World https://www.npr.org/podcasts/510321/wow-in-the-world Stories podcast http://storiespodcast.com/ Michael The Dave Ramsey Show https://www.daveramsey.com/show So Money http://podcast.farnoosh.tv/ Brainy [...]
Jun 7, 2019
E227: There is No Perfect System
Sometimes we get in our own way when trying to set up tools in our business. Let's stop doing that. Sponsored by: Acuity & The Jojoba Company. Transcript: Sponsor message This episode is sponsored by Acuity, our 2018 software of choice. Acuity scheduling is your online assistant working 24/7 to fill your schedule. No more phone tag. Clients [...]
May 31, 2019
E226: Managing Growth in Your Massage Business
When a business is taking off fast, you've got to think about workload and boundaries! We answer this great member question about mindful growth in a new business. Sponsored by: Acuity & The Jojoba Company. (Take note of the special June 2019 offer with Jojoba! 20% off orders of $35 or more through June with this link!) Transcript: [...]
May 24, 2019
E225: Your Financial Questions Answered with Guest Michael Reynolds
Since Michael has launched his new financial planning firm (Elevation Financial) we decided to have him answer YOUR money questions. We cover all sorts of topics including selling a massage business, raising funds for expansion, approaching finances with limited resources, starting a new business and more. Sponsored by: Acuity & The Jojoba Company. Transcript: Sponsor message This episode [...]
May 17, 2019
E224: How Do I Raise My Massage Prices?
We revisit the age-old question: how do I raise my prices? From the math to the psychology to the communication, we walk you through the details on how to continue to charge what you're worth and how to keep your practice growing and thriving. Sponsored by: Acuity & The Jojoba Company. Resources Deciding Prices for Your Massage Practice [...]
May 10, 2019
E223: Dealing with Impostor Syndrome as a Massage Therapist
After lots of feedback from readers and attendees at the World Massage Festival, Michael and Allissa discuss her latest article in ABMP's Massage & Bodywork Magazine Read the full article here. Sponsored by: Acuity & The Jojoba Company. Transcript: Sponsor message This episode is sponsored by Acuity, our 2018 software of choice. Acuity scheduling is your online assistant [...]
May 8, 2019
E222: What's Your Biggest Business and Marketing Challenge in Your Massage Practice? (On Location at World Massage Festival)
We asked World Massage Festival attendees, What challenges are you facing in your massage business and gave rapid fire answers to help them achieve their goals! This episode is lovingly and exclusively sponsored by ABMP. Resources we mentioned: How Do I get New Massage Clients How to Make BNI Work as a Massage Therapist Transcript: Sponsor [...]
May 7, 2019
E221: What's Your Best Advice for New Massage & Bodywork Graduates? (On Location at World Massage Festival)
We're at the World Massage Festival! And we've gathered all sorts of advice for new massage and bodywork graduates, listen in to hear this helpful and heartening advice. This episode is lovingly and exclusively sponsored by ABMP. Transcript: Sponsor message This episode is sponsored by ABMP. ABMP goes above and beyond great liability insurance to [...]
May 3, 2019
E220: How Much Should I Share on Social Media as a Massage Therapist?
Where's the line between being relatable and oversharing? Is it different for your marketing overall versus just your business and personal social media? We'll help you figure it out! Sponsored by: Acuity & The Jojoba Company. Transcript: Sponsor message This episode is sponsored by The Jojoba Company. I believe that massage therapists should only be using the highest [...]
Apr 30, 2019
E219: Rocking Your Google My Business Listing (with David Mihm)
Getting your massage business found on Google has gotten easier than ever, thanks to Google My Business. With the right attention, this platform can help you connect with the right clients who are searching online. David Mihm from ThriveHive joins us for this expert interview episode and we walk through an overview of how to [...]
Apr 26, 2019
E218: What to Do When You Run Out of Ideas for Blog Posts
Running out of inspiration for your blog posts? We ve got ideas! Spoiler alert: you ll need to think about your niche. Related resources: E192: Blog Post Ideas for Massage Therapists 25 Blog Post Ideas for your Massage Business Website Sponsored by: Acuity & The Jojoba Company. Transcript: Sponsor message This episode is sponsored by The Jojoba Company. I [...]
Apr 19, 2019
E217: How to Deal with Receipts in Your Massage Business
Drowning in paper? Or is entirely paperless not working for you? We share the options, and our own preferences, for dealing with receipts and other paperwork in your massage business. Sponsored by: Acuity & The Jojoba Company. Transcript: Sponsor message This episode is sponsored by The Jojoba Company. I believe that massage therapists should only be using the [...]
Apr 16, 2019
E216: Using a Sliding Scale Fee Model (with David Lobenstine)
Guest David Lobenstine returns to talk about using a sliding scale fee schedule in his massage practice. David is a massage therapist in Manhattan and an educator everywhere. His new online course Pour Don t Push just launched, check it out here. (affiliate link) You can hear David's first appearance on our podcast in episode 164, [...]
Apr 12, 2019
E215: The "Cookbook" Method of Goal Setting
Do you struggle with setting goals in your massage business? Do big scary targets make you sweat? Do you ever think to yourself: "there's got to be a better way!" Well, you're in luck. There is. Sponsored by: Acuity & The Jojoba Company. Transcript: Sponsor message This episode is sponsored by Acuity, our 2018 software [...]
Apr 5, 2019
E214: Should I Offer Package Pricing?
We weigh the pros and cons of offering packages and share a brilliant tip from a Premium Member. Sponsored by: Acuity and The Jojoba Company. Transcript: Sponsor message This episode is sponsored by The Jojoba Company. I believe that massage therapists should only be using the highest quality products because our clients deserve it and our own bodies [...]
Mar 29, 2019
E213: Is Massage Therapy a Good Part Time Career?
We LOVE listener questions and are delighted to tackle "Is Massage a Good Part Time Career" in this episode. Spoiler Alert: yes. Sponsored by: Acuity and The Jojoba Company. Transcript: Sponsor message This episode is sponsored by Acuity, our 2018 software of choice. Acuity scheduling is your online assistant working 24/7 to fill your schedule. No more [...]
Mar 26, 2019
E212: Facebook Ads for Massage Therapists (with Katherine Parker of Yomassage)
Katherine Parker of Yomassage visits the podcast to talk about effective use of Facebook Ads for massage therapists. See ABMP's Yomassage feature here. See Katherine's companion blog post with video here. Sponsored by Yomassage . Find a Yomassage Therapist Training near you and be a part of the next big thing. Use the code BLUEPRINT for $50 [...]
Mar 22, 2019
E211: Should I Use My Personal Phone for My Massage Business?
A member of our community recently asked us about using a personal phone for a massage business. As you might expected, we have opinions about this. Resources referenced in this episode: Google Voice Sideline Google Voice vs Sideline (comparison) Line2 Grasshopper Jive RingCentral Zoom Sponsored by: The Jojoba Company and Acuity. Transcript: Sponsor message This [...]
Mar 19, 2019
E210: How Anatomical Knowledge can Help Your Marketing (with Julie Marciniak)
Guest Julie Marciniak shares the path her own career has taken as a massage therapist and educator and how great palpation skills and anatomical knowledge can translate into excellent marketing for your massage practice. (Don t forget to check out her blog here for inspiration.) Sponsored by the Center for Barefoot Massage Transcript: Sponsor message This [...]
Mar 15, 2019
E209: What is an SSL Certificate and Why Do I Need One?
Is your website secure? Maybe you need an SSL certificate. Let's talk about why. Sponsored by: Acuity and The Jojoba Company. Transcript: Sponsor message This episode is sponsored by Acuity, our 2018 software of choice. Acuity scheduling is your online assistant working 24/7 to fill your schedule. No more phone tag. Clients can quickly view [...]
Mar 8, 2019
E208: Using Downtime to Build Your Massage Business
Unexpected downtime is a blessing and a curse. We chat about how to use your time effectively so you feel good about it at the end of a day. Sponsored by: The Jojoba Company & Acuity Transcript: Sponsor message This episode is sponsored by The Jojoba Company. I believe that massage therapists should only be using the highest [...]
Mar 1, 2019
E207: When Nothing is Perfect and Everything is Glitchy in Your Massage Business
Learning curves are annoying and tech glitches are everywhere. How do you make it through when annoying little obstacles pop up in your marketing efforts? We talk you through the pain. Sponsored by: The Jojoba Company & Acuity Transcript: Sponsor message This episode is sponsored by The Jojoba Company. I believe that massage therapists should only be using [...]
Feb 22, 2019
E206: Supporting ADA Compliance for Your Massage Practice Website
Should your massage practice website be accessible to people with disabilities? Spoiler alert: yes. Sponsored by: The Jojoba Company & Acuity Transcript: Sponsor message This episode is sponsored by The Jojoba Company. I believe that massage therapists should only be using the highest quality products because our clients deserve it and our own bodies deserve [...]
Feb 15, 2019
E205: There Are No Universal Truths and Other Annoying Parts of Running a Massage Business
Want to know the one indicator of a successful massage business and the one secret for success? Listen in! Sponsored by The Jojoba Company & Acuity Resources: How to get new massage clients Transcript: Sponsor message This episode is sponsored by Acuity, our 2018 software of choice. Acuity scheduling is your online assistant working 24/7 to fill your [...]
Feb 8, 2019
E204: An Idea for Email Reminders in Your Massage Business
Allissa shares a new idea for customizing your email reminders and asks for your ideas to take it further. Sponsored by The Jojoba Company & Acuity Transcript: Sponsor message This episode is sponsored by Acuity, our 2018 software of choice. Acuity scheduling is your online assistant working 24/7 to fill your schedule. No more phone tag. Clients can [...]
Feb 1, 2019
E203: Insights from Blueprint Mastermind Summit 2019
Allissa & Michael talk with attendees of the Massage Business Blueprint Mastermind Summit about their epiphanies and takeaways from the event! Sponsored by The Jojoba Company & Acuity Transcript: Sponsor message This episode is sponsored by Acuity, our 2018 software of choice. Acuity scheduling is your online assistant working 24/7 to fill your schedule. No more phone tag; [...]
Jan 25, 2019
E202: Allissa's Marketing Plan Follow Up
We follow up with Allissa's marketing plan efforts and she how she failed, succeeded, and why! Catch up here with E186: That Time Allissa Needed a Marketing Plan Sponsored by The Jojoba Company & ABMP Transcript: Sponsor message This episode is sponsored by ABMP. ABMP goes above and beyond great liability insurance to make it easier for you [...]
Jan 18, 2019
E201: When is Your Massage Business "Successful"?
Well, of all the unanswerable questions in all the world, you had to ask this one? You did, and we love it. Michael and Allissa talk through the factors that define success and how to parse through what matters to you. Sponsored by The Jojoba Company & ABMP Transcript: Sponsor message This episode is sponsored by The Jojoba [...]
Jan 11, 2019
E200: Should I Work When I'm Sick?
Cancelling a day of clients is so hard. Allissa and Michael discuss how and when you need to cancel clients for your own health reasons. Resources: How to handle your schedule when you are sick How long are you contagious? WebMD, HealthLine, MedicineNet Sponsored by The Jojoba Company & ABMP Transcript: Sponsor message This episode is sponsored by [...]
Jan 4, 2019
E199: Retirement Contribution Options for MTs Past the Normal Limits
There's a limit to some kinds of retirement accounts…but what if you want to save even more? Michael walks us through the options for maximum retirement potential. Sponsored by The Jojoba Company & ABMP Transcript: Sponsor message This episode is sponsored by The Jojoba Company. I firmly believe that massage therapists should only be using the highest [...]
Dec 28, 2018
E198: 3 Words for 2019
Michael and Allissa share their annual 3 Words tradition to start off 2019 right. Sponsored by The Jojoba Company Transcript: Sponsor message This episode is sponsored by The Jojoba Company. I firmly believe that massage therapists should only be using the highest quality products, because our clients deserve it, and our own bodies deserve it. I've [...]
Dec 21, 2018
E197: Lightning Round Episode (multiple unrelated questions with short answers)
What's the best time to advertise gift certificates sales? What do I do if a colleague steals my website copy? Allissa and Michael answer these questions and more in this Lightning Round Episode! Sponsored by The Jojoba Company & Acuity Transcript: Sponsor message This episode is sponsored by Acuity, our 2018 software of choice. Acuity scheduling is your [...]
Dec 14, 2018
E196: Avoiding the Sunk Cost Trap in Your Massage Business
Ever feel like your decision-making is digging you into a hole? Deeper and deeper and deeper… In this episode Michael and Allissa discuss recognizing and stopping the sunk-cost pattern and making better choices in your business (and life). Sponsored by The Jojoba Company & Acuity Transcript: Sponsor message This episode is sponsored by Acuity, our 2018 software of [...]
Dec 11, 2018
E195: How to Make Your Massage Practice (More) Sellable (with Ryan Parshall)
What is your exit plan? Can you envision a day when you want to step away from your massage practice? Or perhaps you are moving and looking for a better option than just shutting down your business. Is selling a viable option? Go deep into the intricacies of selling your massage practice with expert business [...]
Dec 7, 2018
E194: 3 Easy Steps to Prepare for 2019
No, you don't have to complete a vision board and overhaul your whole business. In this episode Allissa gives 3 easy ideas to get you thinking about a successful 2019. Sponsored by The Jojoba Company & Acuity Transcript: Sponsor message This episode is sponsored by The Jojoba Company. I firmly believe that massage therapists should only be using [...]
Nov 30, 2018
E193: Making the Best Virtual First Impression
What happens when a potential client googles your name or your business name? Does it matter? Michael and Allissa talk through the aspects of a Virtual First Impression. Sponsored by The Jojoba Company & Acuity Transcript: Sponsor message This episode is sponsored by Acuity, our 2018 software of choice. Acuity scheduling is your online assistant working 24/7 to [...]
Nov 23, 2018
E192: Blog Post Ideas for Massage Therapists
Allissa shares a TON of ways to generate blog posts for your massage practice website. This will get you ready to finally start that blog you promised yourself you'd start next year. You're welcome! Sponsored by Center for Barefoot Massage and The Jojoba Company. Transcript: Sponsor message This episode is sponsored by the Center for [...]
Nov 16, 2018
E191: How to Move Your Massage Practice to a New City
There are lots of moving parts in a massage business, and that becomes more apparent when you think about moving to another city. We think through the steps of closing and re-opening in a new area. Sponsored by The Jojoba Company & The Center for Barefoot Massage Transcript: Sponsor message This episode is sponsored by The Jojoba Company. [...]
Nov 13, 2018
E190: Practical Tips for Effective Networking (with Crystal Williams)
Crystal Williams joins the podcast to talk us through her structured process for effective (and less stressful) networking. Crystal is a massage therapist with a busy practice in Minneapolis, Minnesota specializing in therapeutic massage for shoulder issues including rotator cuff tears, impingement, bursitis and frozen shoulder. Crystal believes that each of us have a unique purpose [...]
Nov 9, 2018
E189: Why Introverts Make Great Massage Therapists
Think you need to be a vivacious social butterfly to be a great massage business owner? Nopey nope nope! We share a few great thoughts on introverts as massage therapists and marketers. Resource we mention: Author Susan Cain Sponsored by The Jojoba Company & The Center for Barefoot Massage Transcript: Sponsor message This episode is sponsored by the [...]
Nov 6, 2018
E188: How an Accountability Partnership Can Help Your Productivity (with Whitney Lowe and Ruth Werner)
Ruth Werner and Whitney Lowe join the podcast to tell us how they conquer productivity issues and obstacles in their work. Ruth Werner is an author, educator, and artist. She writes a regular column in Massage & Bodywork Magazine, is working on the 7th edition of A Massage Therapist s Guide to Pathology, and just launched [...]
Nov 2, 2018
E187: How Knowing Your Mission Can Guide Your Decisions
Sure, you run a massage business. But…why? Being clear on your mission, about what your business does for others as well as what it does for you, can make decisions so much easier. Sponsored by The Jojoba Company & The Center for Barefoot Massage Halloween costumes as promised: Transcript: Sponsor message This episode is sponsored by [...]
Oct 26, 2018
E186: That Time Allissa Needed a Marketing Plan
Have you noticed your numbers falling? Or maybe you just need a solid kick in the pants to actively recruit new clients? Marketing plans to the rescue! Here's a quick primer on what a marketing plan is and how it can help you (with an example from Allissa's practice!) Sponsored by The Jojoba Company & [...]
Oct 19, 2018
E185: The Most Important Factor of Massage Liability Insurance
Most discussions we see about Liability insurance focus on the annual price. But that is the WORST metric for choosing insurance. It's time to learn the difference between Occurrence and Claims-Made policies, darn it. I promise, you'll thank us later. Resources: Choosing Liability Insurance for your Massage Business E68: Common Questions About Massage Liability Insurance [...]
Oct 12, 2018
E184: CPA, Accountant, Bookkeeper, Tax Preparer, Financial Advisor. Whaddya Need?
What's the difference between all the money people? And which do you need? We lay out the details. Resources we used here and here. Sponsored by: Acuity and GiftUp! Transcript: Sponsor message This episode is sponsored by Acuity, our 2018 software of choice. Acuity scheduling is your online assistant working 24/7 to fill your schedule. [...]
Oct 9, 2018
E183: Selling without Smarm (with Sara Kotila)
Sara Kotila returns to tell us about her system for selling retail (and training her staff to sell, too) but keeping it real and authentic and not at all smarmy. You can learn more about Sara at her website kneadtorunmassage.com. This episode is sponsored exclusively by PurePro, featuring their product packs for resale. Learn more [...]
Oct 5, 2018
E182: Follow Up – Your Advice for Networking Newbies
You responded with tips and scripts about Allissa's networking experience and how to improve and handle awkward networking situations. Stuff we mentioned: Our networking audio course Last Seen podcast So Money podcast Bizchix podcast Sponsored by: Acuity and GiftUp! Transcript: Sponsor message This episode is sponsored by Acuity, our 2018 software of choice. Acuity scheduling is [...]
Sep 28, 2018
E181: You Don't Owe Anyone Your Soul and Other Massage Business Tips
Worried your boss will be sad if you quit? Tired of coming in because your client always has a spasm on your day off? Let's talk about what you do and don't owe the people around you. Resource we mention: usa.gov/register-to-vote Sponsored by: Gift Up! and The Jojoba Company. Transcript: Sponsor message This episode is sponsored by giftUP. giftUP [...]
Sep 21, 2018
E180: My Experience With Networking and Getting Out of My Comfort Zone
Allissa went to a networking event and has a story to tell. Sponsored by: Gift Up! and The Jojoba Company. Resources we mention: Babies as compared to burritos & Allissa's new grandson. Transcript: Sponsor message This episode is sponsored by giftUP. giftUP allows you to sell your own digital gift cards and gift certificates on your website with [...]
Sep 14, 2018
E179: Don't Be an Askhole – Tips for Asking Better Questions and Giving Better Answers
We think the title says it all here. Enjoy! Sponsored by: Gift Up! and The Jojoba Company. Transcript: Sponsor message This episode is sponsored by giftUP. giftUP allows you to sell your own digital gift cards and gift certificates on your website with no setup fee and no monthly fee. Built with massage therapists in mind, giftUP is [...]
Sep 7, 2018
E178: What We Learned from Our Massage Photo Shoot
We hosted our own massage stock photo shoot and learned so much! Here are our suggestions and tips for your own photographic extravaganza! Sponsored by: Gift Up! and The Jojoba Company. Here is the terrible image of the top on my nose. You are welcome. Transcript: Sponsor message This episode is sponsored by The Jojoba Company. I [...]
Aug 31, 2018
E177: How to Deal With a Business Copycat
Got another massage therapist stealing your ideas and harshing your mellow? Here's how to deal. Sponsored by: Gift Up! and The Jojoba Company. Transcript: Sponsor message This episode is sponsored by The Jojoba Company. I firmly believe that massage therapists should only be using the highest quality products, because our clients deserve it, and our own bodies deserve [...]
Aug 24, 2018
E176: Tips for Massage Students from the World Massage Festival 2018
We. Love. Massage students! So much potential and excitement for massage! We had a great time talking to students at the World Massage Festival and were inspired to share our favorite tips for budding MTs. This episode is exclusively sponsored by ABMP. Transcript: Sponsor message This episode is sponsored by ABMP, Associated Bodywork and Massage [...]
Aug 17, 2018
E175: Business Topics from the World Massage Festival 2018
Michael and Allissa spent a few days giving business consultations to attendees at the World Massage Festival. Here are the most common questions and how we answered! This episode is exclusively sponsored by ABMP. Transcript: Sponsor message This episode is sponsored by ABMP, Associated Bodywork and Massage Professionals. Supporting the largest community in massage and [...]
Aug 10, 2018
E174: Quick Tips for Techy Efficiency
Stop making stuff harder for yourself. Just stop. Michael and Allissa share their favorite tips for efficiency with techy tasks. Sponsored by: Gift Up! and The Jojoba Company. Transcript: Sponsor message This episode is sponsored by giftUP. giftUP allows you to sell your own digital gift cards and gift certificates on your website with no setup fee and [...]
Aug 3, 2018
E173: How Can I Prepare for the Future Growth of My Massage Business?
Michael and Allissa answer a brilliant reader question from a massage therapist just starting out. Sponsored by: Gift Up! and The Jojoba Company. Transcript: Sponsor message This episode is sponsored by The Jojoba Company. I firmly believe that massage therapists should only be using the highest quality products because our clients deserve it, and our own bodies deserve [...]
Jul 27, 2018
E172: How to Keep Your Massage Fresh for Frequent Clients
Allissa tackles a reader question about keeping the work interesting for frequent and long term clients. Sponsored by: Gift Up! and The Jojoba Company. Transcript: Sponsor message This episode is sponsored by The Jojoba Company. I firmly believe that massage therapists should only be using the highest quality products, because our clients deserve it, and our [...]
Jul 24, 2018
E171: How Oncology Massage Therapy can Help Build Your Practice (with Tracy Walton)
Allissa talks to Tracy Walton about her path in massage and the versatility and application of oncology massage therapy training and what's in it for the massage therapist, too. Spoiler alert: it's not just about oncology. You can learn more about Tracy Walton and her courses at tracywalton.com. This episode is sponsored by PurePro Massage [...]
Jul 20, 2018
E170: The Massage Therapist s Guide to Online Security
We are increasingly dependent on technology to operate our businesses and our lives. While this can be a positive thing, it can also increase the risk that our personal information will be compromised. If you would like to tighten up your online security and protect your personal information, this is the episode for you. Sponsored [...]
Jul 13, 2018
E169: How to Get Along with Other Massage Therapists in a Shared Office
Overpowering fabric softener? Door slammer? Pen-stealer? We talk about how to be a good officemate and how to help an office full of practitioners run with minimal conflict. Sponsored by: Artichoke and The Jojoba Company. Transcript: Sponsor message This episode is sponsored by Artichoke, the simplest way to manage your business of one or your team of up [...]
Jul 6, 2018
E168: Independent Contractor – Avoid the Trap
Michael and Allissa discuss the downsides of the IC arrangement and rant a little. Resources IRS info MA court case Kid living his best life Sponsored by The Jojoba Company. Transcript: Sponsor message This episode is sponsored by The Jojoba Company. I firmly believe that massage therapists should only be using the highest quality products, because [...]
Jun 29, 2018
E167: The Worst Massage Business Advice Ever
We asked our community of massage therapists to share with us the worst business advice advice they've ever received. And boy did they deliver! Sponsored by: Artichoke and The Jojoba Company. Transcript: Sponsor message This episode is sponsored by Artichoke, the simplest way to manage your business of one or your team of up to [...]
Jun 22, 2018
E166: Our Favorite Podcasts for Summer Listening
It's summertime! Get your podcast listening on with our current favorites! Michael's picks: Dave Ramsey Planet Money Allissa's picks: How s the pressure? Still Processing ADHD Rewired The West Wing Weekly My Dad Wrote a Porno Babysitters Club Club This episode sponsored by Artichoke The Jojoba Company Transcript: Sponsor message This episode is sponsored by [...]
Jun 15, 2018
E165: How Can We Gain Credibility as Practitioners?
Allissa rants about practitioners and credibility. And online reputations that are a hot mess. Resources: Wix, Weebly, & WordPress: Options for Your Massage Business Website Massage Online Scheduling Systems: A Comparison and Review Mentioned: This great kid's book about Jim Henson Sponsored by The Jojoba Company Transcript: Sponsor message This episode is sponsored by The Jojoba [...]
Jun 12, 2018
E164: How Can I Be More Present During a Massage? (with David Lobenstine)
Guest David Lobenstine joins Allissa to talk about his path in massage and how to get present (and maybe even stay present) in a massage. Also, we breathe. It's pretty great. Learn more about David at www.bodybrainbreath.com. This episode is sponsored by Pure Pro Massage Products. Transcript: Sponsor message This episode is sponsored by Pure Pro massage [...]
Jun 8, 2018
E163: What Massage Therapists Need to Know About GDPR
General Data Protection Regulation (GDPR) is here! Run for the hills! Not quite. While GDPR is causing a few headaches for businesses, it also has some upsides. So what do massage therapists need to know? Resources referenced in this episode: How to write a GDPR privacy notice with documentation template example GDPR Privacy Policy [...]
Jun 1, 2018
E162: Niche + Podcast: A Massage Therapist's Secret Weapon (3 Case Studies)
We've been talking about podcasting and niching in the past (at different times) and how powerful these approaches can be toward differentiating your practice. But how about together? Mind blown! We're going to share three examples of massage therapists who are niching and podcasting and how it's benefiting their practices. Massage therapists showcased in this [...]
May 25, 2018
E161: Simple Financial Terms You Need to Know in Your Massage Business
Financial jargon can be frustrating and can make you feel dumb when you're talking with your accountant or CPA. Let's go over some basic business finance terms and what they mean. Want even more? Check out this list and this list. Sponsored by: The Jojoba Company and 99designs. Transcript: Sponsor message This episode is sponsored [...]
May 18, 2018
E160: Three Things You Can Do Right Now to Spiff Up Your Facebook Stuffs
Spring cleaning for your Facebook account? Yes, please! Resource: How to adjust privacy setting for old Facebook posts. Sponsored by Artichoke and The Jojoba Company. Transcript: Sponsor message This episode is sponsored by Artichoke, the simplest way to manage your business of one or your team of up to 10 people. Whether you're looking for [...]
May 11, 2018
E159: All the Things We ve Screwed Up Running Our Business
The one in which we share all (well maybe not all) of the embarrassing ways we've screwed up running this business over the past 3 years. You're welcome! Sponsored by: The Jojoba Company and Artichoke. Transcript: Sponsor message This episode is sponsored by The Jojoba Company. I firmly believe that massage therapists should only be [...]
May 4, 2018
E158: Quick Tips on Logo Design for Your Massage Business
Oh hey! Is it time to spiff up that tired old logo that your friend's cousin made for you in 2002? Or the one you put together with clip art back in your massage school business class? Michael and Allissa share some tips on creating a logo that doesn't suck. Resources we mention: What Makes [...]
May 1, 2018
E157: How to Connect with Pain Clinics and Other Practitioners Treating Patients with Pain (with Diana Thompson)
Diana Thompson joins the podcast to talk about her career, working with clients and pain, and how massage therapists can bring massage therapy into integrative healthcare. Resources mentioned: Massage Therapy Foundation Research tools & meta-analysis This episode is sponsored by: Hands Heal Electronic Health Records System Transcript: Sponsor message This episode is sponsored by Hands [...]
Apr 27, 2018
E156: Am I Liable When I Refer a Massage Client to Another Practitioner?
Referrals can be tricky. What if we refer a client to a trusted practitioner and their experience is awful? Are we liable? We discuss the ins and outs of referring and how to handle a resulting awkward situation. This episode is sponsored by: Artichoke The Jojoba Company Transcript: Sponsor message This episode is sponsored by [...]
Apr 20, 2018
E155: How Niching Eliminates Decision Fatigue
Taglines, service descriptions, all the marketing ‘stuff' that comes along with promoting a massage business. So. Many. Decisions. In this episode, we talk about how choosing a niche makes these decisions a breeze! This episode is sponsored by: The Jojoba Company Transcript: Sponsor message This episode is sponsored by The Jojoba Company. I firmly believe [...]
Apr 17, 2018
E154: When to Become an LLC (with Jeff Heinzmann)
Business entity considerations come up a lot in our community of massage therapists and many are wondering of they should operate the business as an LLC rather than sole proprietorship. We dig deep into this question with Jeff Heinzmann, a seasoned business attorney. Jeff shares insights on that advantages and protections offered by an LLC, [...]
Apr 13, 2018
E153: Three Approaches to Specialize Your Massage Practice
The very idea of choosing a specialty terrifies and causes instant defiance in many (most?) business owners. And yet, it can be THE key to building a full, successful massage business. We take you through the 3 approaches to choosing a niche. Resources mentioned: Putting Your Foot Down to Nail Your Niche How Niche Marketing [...]
Apr 6, 2018
E152: How to Handle Uncommunicative Massage Clients
What to do when clients don't give feedback or when they give it to people other than you? We discuss and give a few ideas. This episode is sponsored by: Center for Barefoot Massage The Jojoba Company Transcript: Sponsor message This episode is sponsored by the Center for Barefoot Massage. The Center for Barefoot Massage [...]
Apr 3, 2018
E151: Where to Start if You Think You Might Want to Teach Massage (with Adrienne Asta)
Adrienne Asta joins Allissa to talk about what it takes to be a massage instructor and how to get started on that path. The business of massage education is accelerating at lightning speed. The need for qualified massage educators is greater than ever. Typically, accreditation standards have a requirement for years of practice but the [...]
Mar 30, 2018
E150: Things I Stopped Caring About In My Massage Business
What's bugging you? Think about that for a minute. Now get over it. In this episode, Allissa talks about the absurd stuff that she used to care about and why she stopped. This episode is sponsored by: Center for Barefoot Massage PurePro Massage Products Transcript: Sponsor message This episode is sponsored by the Center for [...]
Mar 23, 2018
E149: A Quick Goal-Setting Tip for Massage Therapists
Setting goals, even arbitrary ones, can be a useful tool to build motivation in your massage business. This episode is sponsored by: Center for Barefoot Massage PurePro Massage Products Transcript: Sponsor message This episode is sponsored by the Center for Barefoot Massage. The Center for Barefoot Massage offers Ashiatsu continuing education classes across the country. [...]
Mar 16, 2018
E148: Best Practices for Selling Massage Gift Certificates
Selling gift certificates online and in person can be a great way to recruit new clients and make gift-giving convenient for your current clients. Navigating the state and legal requirements for gift certificate sales can be tricky. Allissa lays out some not-legal-advice tips and gives a handful of resources to consult. This episode is sponsored [...]
Mar 13, 2018
E147: What to Know Before Taking a Massage CE Class (with Jeni Spring and Mary Claire Fredette)
Founders of the Barefoot Center for Massage, Jeni Spring and Mary Claire Fredette, join Allissa to talk about the evolution of their careers and how to get the most out of Continuing Education. This episode is sponsored by the Barefoot Center for Massage, go here to enter to win a free day of class and [...]
Mar 9, 2018
E146: How to Start a Podcast for Your Massage Business
Michael gets a little obsessed with podcasting in this, er podcast episode. We lay out everything you need to know to start a successful podcast for your massage business, including why you might want to do it in the first place. This episode is sponsored by: Mother Earth Pillows Center for Barefoot Massage Resources referenced [...]
Mar 2, 2018
E145: Should I Allow Comments On My Massage Practice Blog?
Comments? No comment? How do I deal with the trolls and the haters? We discuss the conundrum of comments on your massage business blog. Rianne's podcast & her website. Allissa's convection oven This episode is sponsored by: Mother Earth Pillows Center for Barefoot Massage Transcript: Sponsor message This episode is sponsored by Mother Earth pillows. Mother [...]
Feb 27, 2018
E144: Bringing Massage to Nursing and Memory Care Facilities (with Stacey Schultz)
Stacey Schultz join us to talk about providing massage in various skilled nursing facilities and what makes that different from hospital settings. Stacey runs a massage practice in Rochester, MN with advanced training in Manual Lymph Drainage, Oncology massage, hospital/medical massage and care-giving at the end of life as well as Rosen Method Bodywork. You [...]
Feb 23, 2018
E143: Fixed Rent or Pay as You Go?
What's a better way to start up a massage practice: fixed/flat rent or paying an hourly rental? We examine the options and the factors to consider. This episode is sponsored by: Center for Barefoot Massage Mother Earth Pillows Transcript: Sponsor message This episode is sponsored by the Center for Barefoot Massage. The Center for Barefoot [...]
Feb 16, 2018
E142: How to Respond to the Facebook Newsfeed Changes
Facebook is constantly evolving and the newest updates may change your marketing techniques. Michael walks us through the madness. This episode is sponsored by: Center for Barefoot Massage Mother Earth Pillows Transcript: Sponsor message This episode is sponsored by ABMP, Associated Bodywork and Massage Professionals. Supporting the largest community in massage and bodywork, ABMP goes [...]
Feb 9, 2018
E141: How Should a New Massage Therapist Figure Pricing?
Ahhh… pricing. Always a dicey topic. We discuss the factors to consider, especially for newer therapists. Come along! Check out Deciding Prices for Your Massage Practice, too. This episode is sponsored by: Artichoke ABMP Transcript: Sponsor message This episode is sponsored by Artichoke, the simplest way to manage your business of one or your team [...]
Feb 2, 2018
E140: How a Mediocre Massage Therapist Can Still Be Successful
Feel like your hands-on skills are just ‘okay' right now? Or lacking a little confidence? Take heart, you can still be really successful. This episode is sponsored by: Artichoke ABMP Transcript: Sponsor message This episode is sponsored by Artichoke, the simplest way to manage your business of one or your team of up to 10 [...]
Jan 26, 2018
E139: 2 Questions to Work Through Emotion in Business Decisions
Business decision are often fraught with emotion, here are some questions to ask yourself, to help you make solid decisions (and still sleep at night). This episode sponsored by: ABMP SOAPVault Transcript: Sponsor message This episode is sponsored by ABMP, Associated Bodywork and Massage Professionals. Supporting the largest community in massage and bodywork, ABMP goes [...]
Jan 23, 2018
E138: The Value of a Personable Website (with Barry Hatfield)
Barry Hatfield joins Allissa to talk about where his massage practice is going and how he came to make his website a valuable, personable tool for recruiting new clients. Barry is a massage therapist and business owner in Hudson, Ohio. You can learn more about him and find all his blog posts here. This episode [...]
Jan 19, 2018
E137: One Question to Get Me Back on A Work Schedule
Moving from employment to self- employment can be jarring, and being in charge of our own schedules can be a curse as well as a blessing. Here's tip to help you navigate the self-discipline required to make it work. This episode is sponsored by: SOAP Vault ABMP Transcript: Sponsor message This episode is sponsored by SOAP [...]
Jan 12, 2018
E136: Lightning Round Episode (Multiple Unrelated Questions With Short Answers)
What do we do with the bunches of short questions we get that can't fill a whole episode? Lightning round! This episode is sponsored by: SOAP Vault ABMP Transcript: Sponsor message This episode is sponsored by SOAP Vault. Managing your practice can be time consuming. SOAP Vault truly helps you complete your SOAP notes in [...]
Jan 5, 2018
E135: Our 3 words for 2018
Michael and Allissa share their annual 3 Words tradition to start off the new year. This episode is sponsored by: ABMP Artichoke Transcript: Sponsor message This episode is sponsored by ABMP, Associated Bodywork and Massage Professionals. Supporting the largest community in massage and bodywork, ABMP goes above and beyond great liability insurance to make it easier for [...]
Jan 2, 2018
E134: Teaching Your Massage Staff to Be Master Networkers (with Crystal Williams)
Guest Crystal Williams joins us to talk about how she encourages her multi-practitioner team to be referral sources for each other so each therapist can have a long, happy career doing the work they most enjoy. Crystal is a massage therapist and corrective exercise specialist. She graduated from Minnesota School of Business with a Diploma [...]
Dec 29, 2017
E133: Business Email Etiquette for Massage Therapists
Michael shares his favorite tips for improving your email communications so you look like a business superstar. Also, Allissa makes an error: Dirty Dancing was filmed in the Catskills. Not the Adirondacks. This episode is sponsored by: ABMP The Jojoba Company Transcript: Sponsor message This episode is sponsored by ABMP, Associated Bodywork and Massage Professionals. [...]
Dec 22, 2017
E132: Follow up – How Allissa's One Post a Day Social Media Plan Turned Out
In Episode 66: How to Always Have Content for Your Social Media, Allissa laid out a plan to post to her massage practice's social media every day. In this episode, she tells us how it went and shares some ideas for the coming year. Here's the book Allissa used for 2017. This episode is sponsored by: [...]
Dec 19, 2017
E131: Working with Larger Massage Clients (with Marcy Basile)
Guest Marcy Basil joins us to talk about her career path in massage and to give some tips for working with larger massage clients. Marcy is a massage therapist and educator in Houston, Texas. You can learn more about her here. This episode is sponsored by PurePro Massage Products Peppermint Pedango foot cream. Gently calm [...]
Dec 15, 2017
E130: How to Help Clients Relax During a Massage
A reader asked, "What are some techniques and or verbiage to use to help someone to let go and relax, besides telling them to relax all the time?" We answered! Massage and Bodywork Magazine article here This episode is sponsored by: ABMP The Jojoba Company Transcript: Sponsor message This episode is sponsored by The Jojoba [...]
Dec 12, 2017
E129: How to Get Through Massage School Alive (with Annie LaCroix)
Annie LaCroix tells us all about her career in massage and talks us through her favorite tips to help students get the most of of massage school. (Pssst- turns out these tips are great even if you're well out of school.) Things we talked about: A Little Life, by Hanya Yanagihara Special thanks to our [...]
Dec 8, 2017
E128: How to Give Yourself Vacation Pay
When you're a business owner, taking a vacation is a double whammy of actual vacation expenses AND loss of pay. Here's a quick tip to help plan ahead and make an actual vacation happen. See our related post How to Give Yourself Vacation Pay. This episode is sponsored by: ABMP The Jojoba Company Transcript: Sponsor [...]
Dec 1, 2017
E127: How Do I Write My Own Bio?
A great bio will accurately express your work, capture the interest of your ideal client, make you sound awesome. And it's really not that hard to do! More on Writing a Bio to Use in Your Massage Business This episode is sponsored by: The Jojoba Company Center for Barefoot Massage Transcript: Sponsor message This episode is sponsored by the [...]
Nov 24, 2017
E126: How to Stop Overthinking Massage
Affectionately subtitled, "How to get out of your own way," Allissa gives a few tips for calming the nerves and just. doing. massage. This episode is sponsored by: ABMP The Jojoba Company
Nov 21, 2017
E125: Marketing Oncology Massage and So. Much. More. (with Lauren Cates)
This candid, heartfelt interview with Lauren Cates will leave you well, it ll leave you slightly changed. For reals. We cover what brought Lauren to massage, their expansive career so far, and end with some very important, tangible guidance for those seeking more oncology massage clients. Lauren Cates, CMT, S4OM is the Executive Director of Healwell and [...]
Nov 17, 2017
E124: How to Get From Learning to Doing in Marketing Your Massage Business
Many of us get stuck in the beginning phases of just learning about business and marketing practices. In this episode, Allissa gives 4 reality slaps andgt; gentle tips, for getting to the doing phase. This episode is sponsored by: The Jojoba Company Center for Barefoot Massage Transcript: MR Hey, everyone. Welcome to the Massage Business Blueprint [...]
Nov 14, 2017
E123: How a Hospitality Mindset Can Boost your Massage Business (with Andrea Lipomi)
Andrea Lipomi joins us for a deep dive into how her career evolved and how learning the ins and outs of hospitality helped her craft a successful business. Andrea is a massage therapist, esthetician, nail tech and educator from Las Vegas, Nevada. She runs the show at Feetish Spa Parlor and Confident Massage, and would love to be [...]
Nov 10, 2017
E122: How Do I Stay Disciplined in My Massage Business?
A reader asked, "How do I stay disciplined organized to work on my biz when I have no clients scheduled (and live near a beautiful beach)? So we shared our favorite tips and a no-BS reality check. Resources: A bunch of our productivity posts! This episode is sponsored by: The Jojoba Company Center for Barefoot Massage
Nov 3, 2017
E121: Seasonal Marketing Tips for Your Massage Business
Allissa shares some low-stress ways to celebrate the holidays in your massage business. Or not. Resources: Episode 9: How Do I Stop Selling My Soul With Holiday Discounts? Sponsors: GiftUp! Jojoba
Oct 27, 2017
E120: What is a Debt Snowball?
In honor of Allissa paying off her massage school debt (YIPEEEEE!!!) we unpack the ins and outs of the debt snowball and how it works. Resources referenced: Allissa's Happy Dance How the Debt Snowball Method Works (from Dave Ramsey) Undebt.it A bunch of our money posts Sponsors: Jojoba GiftUp! Transcript: Michael Reynolds Hey, everyone. Welcome [...]
Oct 20, 2017
E119: How to Run an Open House for Your One-Therapist Massage Business
Guest Jen Studebaker joins us to talk about her recent Open House event: what she did, what went well and what she would change for the next one! This episode is sponsored by: The Jojoba Company GiftUp!
Oct 13, 2017
E118: What to Do When Cash Flow Sucks in Your Massage Business
We've seen a lot of discussion over the years about the ebbs and flows of cash flow in your massage business. It's a reality that almost all of us face at one time or another. So what do we do when cash flow sucks and stress is high? This episode is sponsored by: GiftUp! The [...]
Oct 6, 2017
E117: How Do I Take Care of Myself When the World is Falling Apart?
How do caregivers like us keep it together, and keep doing our job, when everything seems so tough? Resources we mention: How to Stay Sane on Facebook and Run Your Massage Business at the Same Time Therapists Spill: 14 Ways to Get Through Tough Times Still Processing Podcast Can We Just, Like, Get Over the [...]
Sep 29, 2017
E116: The Words We Choose – How Massage Therapists Talk About Bodies
How we talk about bodies sets the stage for how a client feels on the table and off. Therapist and educator Jenn Durkin joins us for a chat about how to not accidentally tell someone they are broken and at fault for their own pain. (And how to choose words that empower our clients!) Jenn [...]
Sep 22, 2017
E115: Who Are Allissa and Michael, Anyway?
What better time than episode 115 to finally introduce ourselves properly? Here are the resources we mention! Rob Hatch Laurie Ruettimann Chris Brogan Chris Penn Investopedia Dave Ramsey This episode is sponsored by: The Jojoba Company Center for Barefoot Massage
Sep 15, 2017
E114: Should I Go to Business School?
One of our members is thinking of going back to school to get a business degree. Will this help her run a better massage practice? This episode is sponsored by: The Jojoba Company Center for Barefoot Massage
Sep 8, 2017
E113: How to Tactfully Approach Difficult People in Your Massage Business
Landlords, neighbors, colleagues, oh my! Initiating a potential dispute is tough, but you need to speak up for yourself! Here are some tips on dealing with people relating to your massage business. This episode is sponsored by: The Jojoba Company Center for Barefoot Massage
Sep 1, 2017
E112: What to Do When You Can't Connect With a Massage Client
There are a variety of reasons we may not ‘connect' with a client. Here's how to handle the sticky situations so the client gets the best care and you can breathe a sigh of relief. This episode is sponsored by: The Jojoba Company Center for Barefoot Massage
Aug 25, 2017
E111: Expanding Options in your Massage Career
Guest Andrea Lipomi joins us to talk about options for expanding your services, career, and profitability! Andrea is a massage therapist, esthetician, nail tech and educator from Las Vegas, Nevada. She runs the show at Feetish Spa Parlor and Confident Massage, and would love to be friends with you on Facebook.
Aug 18, 2017
E110: A Follow Up – Using Groupon to Market Your Massage Practice
We follow up with Ariana LaCour to find out how her Groupon campaign from earlier this year turned out. Spoiler alert: There were ups, there were downs. Need to catch up? You can listen to Episode 84: Using Groupon to Market Your Massage Practice right here.
Aug 11, 2017
E109: Longevity in Massage: How Long Can We Do This Work?
Our friend/mentor/co-teacher Greg Hurd FINALLY makes an appearance on the podcast! Greg and Allissa discuss the career-longevity of massage therapists. The truth, the myths, and ideas for keeping your career long and healthy. Resources we mentioned: David Lobenstein's Pour, Don't Push techniques Michael Young's Repetitive Use Injury Therapy Center for Barefoot Massage Tracy Walton Massage [...]
Aug 4, 2017
E108: Integrating Spa Upgrades Into Your Massage
Our special guest Tracy Bradley walks us through the pros, cons and techniques of adding simple spa treatments to your massage services, even in a dry room. You can learn more about the products Tracy uses here.
Jul 28, 2017
E107: How Do I Balance Personal Crisis While Running My Massage Business?
We all go through personal stuff. We discuss how to manage personal issues while also trying to run your massage business.
Jul 21, 2017
E106: How Do I Get New Massage Clients?
Michael and Allissa expand on their answer to the often-asked question, "How do I get new massage clients?" Blog post: How Do I get new Massage Clients? Audio course: Business Networking Jumpstart for Massage Therapists Webcast: Essential Steps to Market a New Massage Practice
Jul 14, 2017
E105: What's the Etiquette Around Giving and Receiving Job References?
Giving and receiving references for massage jobs can be awkward and tricky. We'll discuss some tips for making it… less awkward.
Jul 7, 2017
E104: Saying No to Massage Jobs
Does it ever make sense to decline massage gigs? If so, how do you do it gracefully?
Jun 30, 2017
E103: Revisiting Our 2017 Three Words
We do a mid-year check-in to see how well (or not) we are doing at following our three words for 2017. How are you doing?
Jun 23, 2017
E102: Pricing Off-site Massage Jobs
Are you undervaluing yourself when you do off-site massage gigs?
Jun 16, 2017
E101: What Do I Do With an Extra $1k?
It's not too often that most of us find ourselves with extra money just laying around but in event that you overestimated your taxes or receive some unexpected revenue, what should you do with it?
Jun 9, 2017
E100: 100th Episode Celebration
We've hit 100 episodes! We are celebrating by bringing a couple of our listeners on the air to pick our brains about challenges in their massage practices. Free form, casual and insightful. Don't miss this one.
Jun 2, 2017
E99: Making it Easy to Be Your Massage Client
Little details matter. We'll discuss some of the little (but important) ways you can make yourself easy to work with as a massage therapist.
May 26, 2017
E98: Dealing with Noise in Your Massage Office
Too much noise can ruin a massage. Here's how to minimize it in your massage office. Resources: http://www.greengluecompany.com/ http://www.soundproofingcompany.com/soundproofing101/
May 19, 2017
E97: How to Restructure Your Massage Business
Sometimes change can be good. But it can be terrifying. What happens when you know you need to restructure your massage business but you're scared to do it?
May 12, 2017
E96: What Is My Total Value to Offer as a Massage Therapist?
Sure, we provide a lot of hands-on benefits but what are some of the other customer-service oriented things that increase our value to clients?
May 5, 2017
E95: Three Red Flags I Ignored With My Accountant
Inertia sometimes keeps us locked into working with service providers who are not exactly providing great service for our massage practices. Allissa shares an experience that helped her make the move away from her accountant and what you may want to look for, as well.
Apr 28, 2017
E94: Working with Autistic Massage Clients
Allissa shares her insights and experiences from working with massage clients on the spectrum. Resources Please note, I choose to say Autistic people over people with autism because in my experience and reading, that is the term Autistics prefer. See here and here. Tina Allen, Touch Therapy for Liddle Kidz with Autism NeuroTribes, Steve Silberman [...]
Apr 21, 2017
E93: How to Get Your Massage Business Website Found on Google in 2017
In this episode, we unpack some actionable changes you can focus on to improve your rankings in Google and get your massage business more visible on the web.
Apr 14, 2017
E92: Aligning Your Ethics With Your Fundraiser Donations
As massage therapists, we're often asked to donate time or gift certificates to fundraising event. How do we decide what's in alignment with our values and how do we handle the business relationship gracefully?
Apr 7, 2017
E91: Using Videos in Your Massage Marketing (with Jeni Spring)
This is an amazing episode in which we discuss video marketing for massage practice with our resident video expert, Jeni Spring! If you would like to learn more about using video in your massage practice, this is for you. You can see Jeni's videos in her Instagram feed and Facebook page.
Mar 31, 2017
E90: How to Implement New Techniques in Your Massage Practice
What's the best way to roll out a new massage technique after going through continuing education? Spoiler alert: Allissa says to "make a big stink about it!"
Mar 24, 2017
E89: Making the Most of Massage Continuing Education
There are a lot of options for continuing education in massage. How do you choose and how do you make sure you're getting value?
Mar 17, 2017
E88: Staying Safe in Your Massage Office
It's not necessarily fun to think about but it's important to know how to stay safe when working in your massage office. We'll discuss safety and security and how to stay vigilant as you work. Resources referenced in this episode: REACT Mobile Sidekick Revolar Kitestring SimpliSafe
Mar 10, 2017
E87: All the Things You May Want to Outsource in Your Massage Business
Are you outsourcing anything in your massage business? Should you be?
Mar 3, 2017
E86: Starting from Scratch – What Would You Do Differently to Build a Massage Business?
If you could start your massage business all over again, what would you do differently? We asked our community this very question.
Feb 24, 2017
E85: What Should Be On Your Massage Practice Business Card?
What's on your massage practice business card?
Feb 17, 2017
E84: Using Groupon to Market Your Massage Practice
There is a lot of controversy around Groupon and massage marketing. Some say it's a waste of time and is not cost effective. Others have had success. What's the bottom line? In this episode, we talk with Ariana LaCour, a massage therapist with a practice in Las Vegas, about the success she's had with Groupon. [...]
Feb 10, 2017
E83: Managing Social Media in a Larger Massage Business
In a practice with multiple therapists, how do we coordinate social media communication among all the team members? We'll build on our last episode and discuss some ways to make it all work.
Feb 3, 2017
E82: Helping Your Massage Therapists Market Themselves
Some massage therapists have team members working for them, whether it be employees or independent contractors. So how do we help them market themselves?
Jan 27, 2017
E81: Creative Ways to Fund an Emergency Account
Having an emergency fund in your massage practice can seriously lower your stress level and help smooth over those "eek!" moments when unexpected expenses pop up. However, it can sometimes be difficult to get your emergency account funded. We'll cover some creative ways to get there. Resources We Mentioned Budget Tips for Massage Therapists How [...]
Jan 20, 2017
E80: Using Twitter in Your Massage Marketing
Twitter has some unique applications for massage therapists to connect with their local communities. Can it be used effectively as a marketing tool? Turns out, the answer is YES. Also known as: "The one in which Allissa publicly disagrees with a guy who suggested that massage therapists use Twitter in a questionable way for massage [...]
Jan 13, 2017
E79: Are Massage Discounts Discriminatory?
As massage therapists, we are often tempted to create discounts for certain groups of people, such as runners or pregnant women. These discounts can sometimes feel discriminatory and can even be emotionally charged at times. It's difficult to know where the line is and how to do it.
Jan 6, 2017
E78: Our 3 Words for 2017
Every year, Allissa and I choose our "three words" for the upcoming year. We'll share our words and what they mean along with instructions for you to do the exercise, too. Read more about Michael's 2017 words here, and Allissa'a 2017 words here. And catch our mid-year check-in here.
Dec 30, 2016
E77: Treat Your Business Like a Toddler: How to Create Structure in Your Massage Business
The one in which we talk about the similarities between raising a toddler and raising a massage business.
Dec 23, 2016
E76: Do I Need Life Insurance?
Life insurance is one of those things we often don't think about as massage therapists. But how important is it? Resources referenced: This Is What Happens to Your Debts After You Die
Dec 16, 2016
E75: How to Deal with Chronically Late Massage Clients
As massage therapists, we often deal with clients who are late all the time. How do we handle this?
Dec 9, 2016
E74: How Do I Start a Massage Business with a Partner?
Thinking of partnering up with someone in your massage business? There are pros and cons as well as as best practices.
Dec 2, 2016
E73: How Do I Interview Other Massage Therapists to Employ or Share Space?
Finding the right people to work with is super important as a massage therapist. So how do you interview to make sure you are on the right track?
Nov 25, 2016
E72: How Do I Promote a New Therapist in a Massage Business?
Are you adding a new massage therapist to your practice? How do you get the word out?
Nov 18, 2016
E71: Elements of a Great Massage Therapist LinkedIn Profile
Do you use LinkedIn as a massage therapist? Many do not but there is an opportunity to stand out as a massage therapist by tuning your LinkedIn profile to get more clients. We'll discuss a way to focus your profile that you may not have considered before.
Nov 11, 2016
E70: Applying "RTFM" to Your Massage Practice Marketing
And what does "RTFM" mean?
Nov 4, 2016
E69: How to Deal with Competitive Colleagues in Massage
Chances are there are other massage therapists in your area. How do you view them? As competition or colleagues?
Oct 28, 2016
E68: Common Questions About Massage Liability Insurance (with Les Sweeney from ABMP)
Massage liability insurance is often misunderstood. We get questions about it all the time. So we sat down with Les Sweeney from ABMP to talk it over.
Oct 21, 2016
E67: Should I Be A/B Testing or Segmenting My Email List?
We've talked about email marketing in some previous webcasts (available in the content library). There's a lot you can do with email to market and grow your massage practice. If you're ready to take it to the next level, you may be ready to try A/B testing and/or segmenting your emails.
Oct 14, 2016
E66: How to Always Have Content for Your Social Media
Are you finding it exhausting to keep up with social media as massage therapist? Let's talk about one simple trick that can help you maintain a business presence on social media without breaking a sweat. Page A Day Calendars Desk Calendars Amazon
Oct 7, 2016
E65: Comfort Over Consistency – Shooting Down a Common Massage Myth
Remember all that stuff you were taught in massage school about keeping client contact at all times and doing all those things to maintain an atmosphere of zen and consistency? Yeah, about that… Episode 4 reference: How to Ask About Pressure in the Middle of a Massage
Sep 30, 2016
E64: How Do I Respond When a Client Makes Racist Remarks?
We see all types of massage clients with different views, opinions and values. Sometimes they may say something that we don't agree with and don't think is right (like a racist remark). How do you deal with this? NPR just published a great piece about this topic:Hear Something, Say Something: Navigating The World Of Racial [...]
Sep 23, 2016
E63: How Do you Respond When a Client Tells You the Massage Feels Great?
Clients will often give us positive feedback during or after a massage. How do you typically respond without feeling awkward?
Sep 16, 2016
E62: Do I Need Have my Massage Business on Pinterest?
Can Pinterest help your massage business? What about other social networks? Do you worry that you're missing out if you're not there? Eek! Resources referenced in this episode: The Top Social Media Sites That Matter to Marketers
Sep 9, 2016
E61: Budget Tips for Massage Therapists
Everyone likes saving money. In this episode, Allissa uncovers some creative ways to stretch your dollars a little further in your massage practice.
Sep 2, 2016
E60: How to Build Reviews & Client Feedback Into Your Business Model
Online reviews can have a significant impact on how prospective massage clients find you. Learn how to build reviews into your business model so you attract more.
Aug 26, 2016
E59: This Massage Therapist Took a Vacation… You'll Never Believe What Happened Next!
A unique and creative way to get more clients… take vacation!
Aug 19, 2016
E58: A Deep Dive Into Hiring Employees in Your Massage Practice
We received a lengthy set of questions from one of our listeners that had so much great material for discussion that we decided (with her permission) to dig into it in this episode. It's all about the details and logistics of hiring employees for a growing practice. This one is on the longer side but [...]
Aug 12, 2016
E57: How Can I Use Informal Teaching to Expand My Massage Practice?
While not everyone is interested in putting on workshops and wellness events, informal teaching can be a great way to expand your massage practice and serve new clients. We discuss some ideas in this episode.
Aug 5, 2016
E56: Should I Offer Different Massage Services to Stand Out from the Competition?
Differentiating your practice can be tough if you work in an area with a lot of other massage therapists. We discuss some ways that you can stand out from the crowd.
Jul 29, 2016
E55: Top Myths About Online Scheduling
Allissa rants about online scheduling for massage therapists and sets the record straight about the myths surrounding it. We bust some of the most common myths like: I can't screen my clients with online scheduling! I'll lose control over my schedule! What if the interwebs break???
Jul 22, 2016
E54: What to Say When You're Asked About Massage Chains (Or Other Competitors)
When clients ask you about your competitors and massage chains, what do you say? Do you say nice things about them or stay neutral?
Jul 15, 2016
E53: How to Decide Between Employees, Contractors or Renters in Your Massage Practice
When it's time to expand your massage practice and bring on team members, it can be stressful to decide what model works best for you. Do you hire W-2 employees? 1099 contractors? Stick with renting rooms out? We'll cover the pros and cons of all the options.
Jul 8, 2016
E52: One Year Anniversary Special – The Best Tips and Advice From Our Community
It's our one-year anniversary at Massage Business Blueprint! We are ever so grateful for our amazing community of massage therapists and we are celebrating by sharing some of the best tips and advice we gathered from our listeners and members. There is a TON of really great advice and inspiration here.
Jul 1, 2016
E51: How to Thank a Colleague for Massage Referrals
Getting referrals from colleagues is a great thing! But how do we make sure we thank them properly while staying HIPAA compliant?
Jun 24, 2016
E50: SEO Guidelines for Massage Business Websites
We've had a lot of questions lately in the Premium member community about SEO – Search Engine Optimization. Questions like "how can I get my website to rank higher in Google searches". In this deep dive episode, we will go over a series of tips and tactics that you can use to help your massage [...]
Jun 17, 2016
E49: How Do I Start a Massage Membership Program?
Membership programs are common among big franchises but not many independent massage therapists are doing it. However, a membership program for your clients can have some great benefits. Is it right for your practice? We're joined in this episode by Sara Kotila (one of our Premium members) who owns Sk Massage and Bodywork in New [...]
Jun 10, 2016
E48: How Do I Break Into a New Niche When I Can't Find Any Referral Partners?
Niche massage marketing can be an effective way to grow your practice. But what if you're having a hard time finding partners to help you break into a community? Don't miss the precursor to this episode, How Niche Marketing Can Grow Your Massage Practice here.
Jun 3, 2016
E47: How Do I Stop Offering a Particular Massage Technique?
Whether it's due to injury or other reasons, we sometimes want to transition away from a particular modality or massage technique. But how do we communicate this to our clients? We mention Massage Sloth in this episode, here's the link!
May 27, 2016
E46: Do I NEED a Separate Bank Account For My Massage Business?
We've talked about separating your personal and business accounts in your massage practice before and like many things, there is not always a one size fits all. But what are the best practices? In this episode, we discuss this issue and Michael and Allissa argue a bit over a future topic.
May 20, 2016
E45: Why Should I Report All My Income On My Taxes?
We often get paid in cash by our massage clients. Does this count as taxable income? How do we report it? Listen in as we discuss the ethics and issues of reporting all forms of income.
May 13, 2016
E44: How to Help Your Loved Ones Understand Your Massage Business Ownership
Owning a massage business is hard work. It takes long hours, perseverance and sometimes a little bit of crazy. And sometimes it can be difficult for loved ones to understand how to be supportive. Join us as we talk to Kelly Bowers, author of "Explain Yourself: The Nitty Gritty Guide to Relationship Communication." We'll discuss [...]
May 6, 2016
E43: The Most Common Tax Confusions in Your Massage Business
Worrying about taxes is the last thing most of want to deal with in our massage practices. But we also like to save money, right? Channel your inner spreadsheet nerd in this episode as we talk to Kelly Bowers, author of "Can I Deduct That?: 100 Things You Can (Or Maybe Can't) Take as Business [...]
Apr 29, 2016
E42: How Much Can I Make as a Massage Therapist?
Does it sometimes feel like everyone is making more money than you are? Do you find yourself wondering how to set up your massage practice for maximum revenue but you just feel stuck? Join us as we talk with Rhonda Henry, author of "How Much Can I Earn As A Massage Therapist?: The Practical Massage [...]
Apr 22, 2016
E41: Dealing With Sexual Harassment in Your Massage Practice
Warning: this is a long, deep and explicit episode dealing with the unfortunate realities of sexual harassment in the massage therapy profession. It's an issue that so many massage therapists have had to deal with and continue to deal with. We get very real and very specific in this discussion and Allissa lays out a [...]
Apr 15, 2016
E40: How to Negotiate a Lease for Your Massage Office Space
Does the thought of negotiating a lease for your massage practice make you all sweaty and nervous? Or maybe you just don't know what you don't know? This episode is for you. If you're looking for space to practice massage, there are a lot of details you need to think about so you don't end [...]
Apr 8, 2016
E39: Marketing Terms and Jargon That Massage Therapists Need to Know
This episode continues our theme of unpacking business terms with plain English explanations. In this episode, we explain common marketing terms that massage therapists need to know.
Apr 1, 2016
E38: Business Terms and Jargon That Massage Therapists Need to Know
Do you ever feel like a deer in the headlights when you hear certain business terms? Do business acronyms strike fear in your heart (or at least cause minor irritation)? If so, this is the episode for you. Allissa and Michael unpack some common business terms and jargon that massage therapists need to know.
Mar 25, 2016
E37: I'm an Introvert – How Do I Market My New Massage Practice?
A lot of us in the massage community are introverts. We love people but stuff like networking and selling and public speaking don't exactly fall within our comfort zones. So can you be an introvert and still market your massage business well?
Mar 18, 2016
E36: How Can I Give My Year-Old Massage Practice a Shot in the Arm?
If you've been practicing massage for a while, you've likely gotten into a routine (which is not necessarily bad). But is it time to take it to the next level? How do you continue to grow and market your massage business?
Mar 11, 2016
E35: How Niche Marketing Can Grow Your Massage Practice
Massage therapy can be a competitive profession. Clients have a lot of choices and your goal is to help them find you instead of the other massage therapists in your area, right? Wouldn't it be nice if you had no competition? Would you like to charge more and work less while keeping a full book [...]
Mar 4, 2016
E34: The 3 Tax Deductions Massage Therapists Forget About
Who doesn't like to save money? As you know, there are a lot of things you can deduct on your taxes in your massage practice. But what are you missing? Is there anything else you can do to maximize your tax savings? Listen in as we discuss three tax deductions that many massage therapists forget [...]
Feb 26, 2016
E33: Using a Waiting List in Your Massage Practice
Do you ever wonder how to set up a waiting list system for your massage practice? Listen in as we discuss the logistics of how to make it work.
Feb 19, 2016
E32: How to Handle Bartering With Massage
Have you ever considered bartering with other service providers? Does it ever work out or is it more trouble than it's worth? Find out as we discuss the ins and outs of bartering and how to make it work for your massage practice. You'll find the IRS rules for reporting bartering here. Websites for structured [...]
Feb 12, 2016
E31: Should I Get a Note From a Doctor?
As partners with other healthcare providers, we have a responsibility to protect our clients' safety and health. Sometimes we need to be aware of health issues that our clients are being treated for so we don't do harm to them during a treatment. Should we seek doctors' notes when working on high-risk areas and does [...]
Feb 5, 2016
E30: How Do I Prepare to Take a Leave of Absence?
Sometimes we need to take some time off. Whether it's maternity leave, caring for a family member or just an extended break, it can be stressful to figure out how to take care of your clients while ensuring that you protect your massage practice so it's there for you when you return. In this episode, [...]
Jan 29, 2016
E29: How Do I Talk to My Clients About Glute Massage and Draping?
Many of of know how important glute massage can be (and how good it can feel!) but it's not always easy to talk about or suggest. How do we bring it up without sounding awkward? Listen in as we discuss this topic with Ian Harvey (the Massage Sloth). Check out some more tips on gluteal [...]
Jan 22, 2016
E28: Developing a Hospital Massage Practice
Working in a hospital as a massage therapist is a different world. It's not for everybody but for those who find it rewarding, it can be some of the most significant work of our careers. But how do you get started? Who do you talk to? How do you get paid? And how do you [...]
Jan 15, 2016
E27: Our Favorite Tools for a Paperless Massage Practice
Do you ever feel like you're drowning in paper? From receipts to documents to post-it notes, we sometimes let the clutter of paper interrupt our energy. Luckily there are tools out there to help us manage paper and reduce the space it takes up. Join is as we discuss some of our favorite tools to [...]
Jan 8, 2016
E26: How to Run Mobile Massage Business
Mobile massage has a lot of advantages. Low overhead, good money and variety in your work. But how do you get started and what are the pros and cons? Listen in as we discuss the details of running a mobile massage practice with special guest, Ariana La Cour from Now & Zen Massage.
Jan 1, 2016
E25: How 3 Words Can Help You Help You Reach Your 2016 Massage Practice Goals
A new year is often a good time to set goals for your massage practice. But we sometimes struggle to set realistic goals and then stick to them. That's why we love the "3 words" exercise. Listen in to learn how it works and how it can help you reach your goals this coming year.
Dec 25, 2015
E24: Getting Your Massage Practice Financially Ready for 2016
2016 is right around the corner. Are your finances in order? In this episode, we discuss a few things to focus on to make sure you are organized and ready to start the new year.
Dec 18, 2015
E23: Setting Yourself Up for Success with Online Scheduling
Many massage therapists are using online scheduling to make things easier for clients and save time. But what are the best practices to consider when using online scheduling? Do I have to schedule everything online or can I still take calls? What about blocking my time in a way that doesn't burn me out? And [...]
Dec 11, 2015
E22: "Start With 10" – Creating a Test Group for Your Massage Marketing Efforts
Whether you're starting a new practice or taking your current practice to the next level, it can really help to get objective feedback on how you present yourself and your business. Are there customer service issues you need to address? Are there ways you can improve the client experience? Are there obstacles in the way [...]
Dec 4, 2015
E21: Three Things to Consider When You Share Space With Other Massage Therapists
Sharing space with other massage therapists has its advantages. However, if you don't think through all the details and "what if" scenarios that can occur, you may encounter conflict. In this episode, we discuss some ways to create a more harmonious environment with your fellows massage therapists.
Nov 27, 2015
E20: How Can I Fashion My Massage Website to Reduce Creepers?
Most massage therapists want to be seen as providers of health and wellness. However, in our profession we sometimes encounter prospective clients who are seeking sexual services and may not understand that this is not what we provide. How do we present ourselves online in a way that discourages these individuals? Let's find out in [...]
Nov 20, 2015
E19: How You Treat Your Clients: Tips From a Long-time Business Owner
Our guest today is Annie LaCroix, owner and head instructor at Columbia River Institute of Massage Therapy. Our conversation starts with her statement: "The first 1-2 years of my business I was the worst human I could have ever been." We talk about overcoming the "fights" that we invent, how to treat clients, and how [...]
Nov 13, 2015
E18: Do I Need To Be HIPAA Compliant as a Massage Therapist?
Protecting client information is important. As massage therapists we need to be aware of how HIPAA (The Health Insurance Portability and Accountability Act) affects us. But HIPAA sounds scary and confusing. What do we need to know? Luckily our special guest, Kelli Wise, has the answers for us. And here are the links we promised [...]
Nov 6, 2015
E17: How Do I Build a Community of Massage Therapists and Health Professionals Around Me?
Working in a quiet office with no human interaction besides our clients can be lonely sometimes. It can help to connect with other massage therapists and health care practitioners in your area. But how do we build a community… especially when reaching out to new people can feel scary? Learn more in this episode.
Oct 30, 2015
E16: How Can I Use Facebook Groups to Engage With Potential Clients? (Part 2)
We discussed some methods for engaging with potential clients using Facebook groups a few episodes ago and one of our listeners asked us about some additional ways to engage using local groups. Listen in as we cover part 2 of this great discussion!
Oct 23, 2015
E15: How Do I Create an Exit Plan from My Massage Practice?
One listener asked us how to go about transitioning out of her massage practice after 14 years. This question may come up for other listeners so we discussed it on this episode! Listen in as we review things like client communication, processes and gift certificate logistics during a practice exit.
Oct 16, 2015
E14: Should I Be Friends With My Clients on Facebook?
We hear this question all the time: should I be friends with my massage clients on Facebook? You've probably heard the hard-liners preach against it and treat the topic as a black and white issue. However, we don't think it's quite that simple. Listen in as we discuss some of the nuances of being Facebook [...]
Oct 9, 2015
E13: How Can I Use Facebook Groups to Engage With Potential Clients?
Facebook groups are gaining popularity and can be great ways to engage with potential massage clients. All kind of groups exist for interest such as running, sports and parents. So how do you engage in these groups without coming off as spammy? Let's discuss this topic in today's podcast episode.
Oct 2, 2015
E12: How Do I Establish and Stick to a Routine and Protocol for First Time Clients?
One listener writes: I stumble with a routine and protocol for first time clients. I feel like I'll forget a form, forget to tell them about my cancellation policy and lose money, or drop the ball on follow up and lose a potential regular client. How can I get myself more organized, and what are [...]
Sep 25, 2015
E11: How Do You Shake Off Bad Energy From a Client Who is Negative and Complains?
Do you ever encounter negative people in your massage practice? Do you feel like it's hard to maintain your energy and positive attitude while working with negative clients? Let's dig into this unique question in today's episode.
Sep 18, 2015
E10: How Much Should I Talk During a Massage?
It's often hard to determine what the right level of conversation is for each client. What if we talk too much or not enough? Should we talk at all during a massage? Let's discuss in this episode.
Sep 11, 2015
E9: How Do I Stop Selling My Soul With Holiday Discounts?
We often feel the need to offer discounts and specials during the holidays. But does this de-value our services? Should we feel obligated to do so? Let's discuss it in this episode.
Sep 4, 2015
E8: How Do I Discipline Myself to Get Marketing and Business Tasks Done?
With everything that's on your To Do list as a massage therapist, it can feel almost impossible to find the time to focus on marketing and business tasks to grow your business. How do you find the time and more importantly, the discipline, to get it all done? Find out in this episode.
Aug 28, 2015
E7: Is It Worth It to Join a Formal Networking Group?
"Networking" can be a scary word to some of us, but it doesn't have to be intimidating. Is it worth it to join networking groups to market your massage practice? Do groups like BNI and your local chamber make sense? And how do we attend these events without feeling awkward… help! That's exactly what we [...]
Aug 21, 2015
E6: How Do I Ask For Testimonials?
Testimonials can add credibility to your profile as a massage therapist. But how do you encourage your clients to give you reviews and testimonials without feeling intrusive? Let's find out in this episode. Premium Members: Dig deeper with scripts, resources and notes in the accompanying article: What to Say: How Do I Ask For Testimonials?
Aug 14, 2015
E5: When Should I Do Chair Massage and Community Events for Free?
"[Groan]… you want me to work for free???" Is this how you respond when you're asked to do chair massage for community events for free? When does it makes sense to accept or decline? Let's discuss it in this episode. Premium Members: Dig deeper with scripts, resources and notes in the accompanying article: How To [...]
Aug 7, 2015
E4: How Can I Ask a Client About Pressure in the Middle of the Massage Without Being Intrusive?
Pressure! We always want to make sure our clients are happy with their massage and that includes using the right about of pressure. But how to we strike that balance between under-communicating and being annoying? We dig into that very question in this episode, plus some additional bonus nuggets related to the client experience. Premium [...]
Jul 31, 2015
E3: How Do I Create and Enforce a Massage Cancellation Policy?
A lot of us have cancellation policies but how many of of actually enforce them? How do you enforce your cancellation policy without feeling like a Meany McMeanster? Find out in this episode of the Massage Business Blueprint Podcast.
Jul 24, 2015
E2: How Do I Encourage a Client to Make Another Appointment Without Being Pushy?
No one likes a super-salesy massage therapist, right? So how do you encourage your clients to re-book without coming off as pushy? Find out in this episode of the Massage Business Blueprint Podcast.
Jul 16, 2015
E1: How Do I Increase My Prices?
As massage therapists, it can be tricky and stressful to consider raising our prices. But it's all about financial self-care, right? In this episode we give you some practical tactics for successfully and (mostly) painlessly raising your prices without losing all your clients.