Marketplace Tech
Marketplace Tech
Oct 1, 2020
Targeted political advertising could change how and whether people vote
8 min

The Trump campaign sent targeted ads to Black people in 2016 to deter them from voting, according to an investigation published this week by Channel 4 in the U.K. The campaign denies this, but targeted digital advertising is a big part of political campaigns. So big that Google banned microtargeting in political ads; Twitter banned political ads completely. Facebook has not. How effective are targeted ads? If they can change a vote, should they be allowed? Molly speaks with John Deighton, a professor at Harvard Business School. His research focuses on digital and direct marketing. He says targeted advertising works, but it’s not the real problem.

KQED's The California Report
KQED's The California Report
KQED
L.A. County Health Director Seeing 'Terrifying Increases' in COVID-19 Cases
California reported more than 20,000 new coronavirus cases yesterday. In Los Angeles County, public health director Barbara Ferrer pleaded with people to wear masks when out of the house. Los Angeles County will begin mailing COVID-19 test kits to some people’s homes. This new effort is aimed at those with mobility issues. Reporter: Jackie Fortier KPCC Sacramento County Sheriff Scott Jones has tested positive for COVID-19. He has been vocal about his refusal to enforce public health mandates, including mask requirements. Reporter: Scott Rodd, CapRadio A red flag warning went into effect for most of Southern California last night as 70-80mph Santa Ana winds whipped through the region. The Bond Fire broke out in Orange County around 10pm and has burned thousands of acres.  High profile California politicians, including the Governor and San Francisco Mayor, have been called out recently for defying their own health advice by dining out in groups. Behavior like this can undermine public trust in coronavirus guidelines.  Guest: Kimberly Elsbach, Professor of Management, UC Davis A San Francisco based appeals court has blocked the Trump administration from enforcing the so-called public charge rule, which penalizes low income immigrants who use public benefits like Medi-Cal and food stamps. Reporter: Farida Jhabvala Romero, KQED With the pandemic, the lives of Farmworkers in California have gotten more difficult, and dangerous. A new UC Berkeley study looks at the toll on laborers in one corner of California and why some are hesitant to get vaccinated when treatments do become available. Reporter: Alex Hall, KQED
16 min
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