Marketplace Tech
Marketplace Tech
Nov 3, 2020
Online campaign ads are showing up in more places than ever
Play • 7 min

Election Day won’t mean the end of campaign ads, of course, but the volume and frequency should go way, way down after today, we hope. And you, dear listener, have no doubt encountered dozens, maybe hundreds in recent weeks, a lot of them online. Starting this past weekend, for example, the Trump campaign has taken over the YouTube homepage. But it’s not just Google and Facebook raking in political ad dollars. A combination of bans on political advertising and a simple lack of digital inventory mean political ads are showing up way more often in places like Roku, Hulu, PlayStation and Pandora. Molly Wood speaks with Tim Lim, a political advertising consultant who works with Democrats.

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