Marketplace Tech
Marketplace Tech
Oct 22, 2020
What happens if online advertising is just a big, fat bubble?
10 min

Big Tech monopolies are in the news this week. The Department of Justice sued Google over how it maintains its search dominance, and its search dominance is the key to its business model, which is that it makes 80% of its revenue from digital advertising. Facebook makes 99% of its revenue from advertising. The profitability of targeted ads is also a big reason why tech companies are constantly collecting so much data about us. And there’s a multibillion-dollar ad tech industry that exists because all of this makes so much money. But what if these ads didn’t work all that well? Molly Wood speaks with Tim Hwang, a former public policy exec at Google, where he worked on artificial intelligence and machine learning. He’s the author of the new book “Subprime Attention Crisis.”

KQED's The California Report
KQED's The California Report
KQED
L.A. County Health Director Seeing 'Terrifying Increases' in COVID-19 Cases
California reported more than 20,000 new coronavirus cases yesterday. In Los Angeles County, public health director Barbara Ferrer pleaded with people to wear masks when out of the house. Los Angeles County will begin mailing COVID-19 test kits to some people’s homes. This new effort is aimed at those with mobility issues. Reporter: Jackie Fortier KPCC Sacramento County Sheriff Scott Jones has tested positive for COVID-19. He has been vocal about his refusal to enforce public health mandates, including mask requirements. Reporter: Scott Rodd, CapRadio A red flag warning went into effect for most of Southern California last night as 70-80mph Santa Ana winds whipped through the region. The Bond Fire broke out in Orange County around 10pm and has burned thousands of acres.  High profile California politicians, including the Governor and San Francisco Mayor, have been called out recently for defying their own health advice by dining out in groups. Behavior like this can undermine public trust in coronavirus guidelines.  Guest: Kimberly Elsbach, Professor of Management, UC Davis A San Francisco based appeals court has blocked the Trump administration from enforcing the so-called public charge rule, which penalizes low income immigrants who use public benefits like Medi-Cal and food stamps. Reporter: Farida Jhabvala Romero, KQED With the pandemic, the lives of Farmworkers in California have gotten more difficult, and dangerous. A new UC Berkeley study looks at the toll on laborers in one corner of California and why some are hesitant to get vaccinated when treatments do become available. Reporter: Alex Hall, KQED
16 min
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