This week we are talking funnels. We start by breaking down and explaining the sales funnel and the differences with the marketing funnel (and how they fit together) then head on in to the complexities of marketing to each stage. From messaging, offers, intent and networks - we break down best practices and how to success in a full-funnel approach. With us on today's show are: Glenn Schmelzle, founder pf Marketing What's New, host of the "Funnel Reboot Show" https://marketingwhatsnew.com/ Andrea Cruz, Digital Marketing Manager at the Fabulous KoMarketing https://komarketing.com/ Mark T Saltarelli, Digital Marketing Manager at Cypress North (& Marketing O'Clock regular) https://cypressnorth.com/ and Marketing O'Clock's Greg Finn will be your host for the hour! We will be covering the following throughout the panel: - Different Types of Funnels - Messaging/Offers/Intent at different stages - Networks and ad types that work - Post Conversion opportunities For more information or to subscribe to our podcast, head to: https://marketingoclock.com/

Brian Calle - CEO and Publisher of L.A. Weekly the Village Voice, Irvine Weekly and the Bay Area Marina Times, joins Alan as they talk about how over 200 newspaper companies have shut down in 2020 as they try to figure out how to pivot from having print only, while magazines like Entrepreneur is still one of the few still in physical print and thriving.  They continue onto discuss how different media groups report different facts and opinions on the same story.  Brian says, reporter are giving feeds based off of what they are hearing instead of real investigating.  He continues to say how media companies need to have a more integrated approach to their business with a combination of print and online.  With that said, Brian says having a good search engine helps optimize your brand and that there is a true science behind marketing in todays digital world.  He also goes onto share about teaching classes and bringing in guest speakers who have succeeded at building a company.  Brian says he learns from his students as well.  The duo end todays show as the ponder on what is considered normal these days, and how it is constantly changing and evolving. [00:00:00] Newspaperless [00:05:47] Entrepreneur Magazine Still Physical [00:11:30] Different Facts From Different Media [00:18:20] Would You Like to Make it a Combo? [00:27:12] Sensei learns from Grasshopper [00:33:22] What is the Norm?

In this episode of the Duct Tape Marketing Podcast, I interview Jacqueline Lieberman. Jacqueline is the former Managing Partner and the Head of Strategy Story Worldwide and current founder of BrandCrudo.

Wondering if it's time to hire an agency president? If you're feeling like the burden of the day-to-day is holding you back, it might be time! Are you being stretched in too many directions? Are you wondering how to find the right person to help run your agency? Every agency reaches the point of choosing to stay on that plateau or hire a leader capable of reaching the next level. In this episode, we'll cover: * Signs it's time to hire an agency president. * How to find an agency president. * Onboarding an agency president. I talked to Doug Joseph, the Founder and CEO of Serif Creative. Serif started as a video production company, before adding additional services including brand strategy, creative storytelling, and digital marketing. There came a point in Doug's journey of founding and leading Serif when he realized he needed help with certain aspects of the agency. He is here to talk about why he chose to hire a president and how he found a great person for the job. Signs It's Time to Hire an Agency President Doug's strength and desire have always been creative storytelling. This is what led him to create an agency in the first place. However, "I'm a big picture guy," he says. "I'm not good with the day-to-day details." It's that self-awareness that led Doug to the conclusion that he needed to bring on a president. What Doug realized is by finding someone with strengths opposite of his, each of them was able to focus their time and attention on the aspects of the business that they were passionate about. Meanwhile, there is peace of mind knowing the other parts of the business are being taken care of by someone who is equally passionate about what they do. How to Find an Agency President When Doug decided it was time to hire a president to allow his agency to grow, he was looking for someone to handle the aspects of the agency he was less passionate about. A large part of hiring for the position was giving the person flexibility to create his own position based on the needs they identified. Serif Creative's President brought a keen ability for acquiring new projects and a strength in providing digital services. Both were welcome additions to the business. "It's all about desire," Doug explains. "If a person is passionate about the work they are doing, then there is less management of that position required. When there is less desire, more management and more accountability are required." A great resource for finding someone to help lead your agency is through your professional network. However, Doug says to use caution when hiring friends or friends of your team members as it can create awkward situations if they're not a good fit. Onboarding an Agency President Your Team Will Love Serif Creative's President had mutual friends with Doug and was doing freelance work at the time the two met. Doug hired him to provide consultation on certain agency issues. This resulted in an increase in business, including a retainer from a Fortune 500 client. Doug felt comfortable offering the consultant the permanent position because he was confident in his skills and ability. Additionally, it allowed the team to all become familiar before adding him on at a management level. Bottom line, Stop being Chief Everything Officer. Find a way to do what you're good at, whether that involves acquiring work or producing work. Find someone who shares your goals for the agency and passion for clients but brings different strengths. This can help your agency land new clients, produce new service offerings, or otherwise grow and thrive. Related: https://jasonswenk.com/digital-agency-ceo/ Would you like a 90% close rate on the deals you want? It took my agency years to develop a solid foot in the door offer that converted at a high rate. And, Ian has spent the last 10 years developing his too. That's why we decided to collaborate and create the FITD framework to share with other agency owners. If you want to learn more check out FootInTheDoorFramework.com. You can discover the exact framework that Ian and I created so you can be successful. Close deals faster, stop giving away strategy for free and win the deals you want. When you have the right framework, you will find your sales process is scalable. You can even step away from sales and so you can spend your time working on the best.

Natalie Nixon is the author of The Creativity Leap and in this episode, she shares her techniques to helping brands through the power of creativity. We tuck into some big ideas like how creativity leads to innovation, why a business needs more creative ideas, anthropology, design thinking and how being curious and how asking more of the "why", "what if" and "how" questions create more value for organisations. Take the leap with us and Natalie Nixon in this value-packed episode.

Today, I'm excited to share with you an interview I did with Steve Wiideman from Wiideman.com. Steve has been in the SEO industry since 1999...a dinosaur in internet years! His first job out of college was doing SEO and search engine marketing. So, Steve bring all of his SEO knowledge and experience to the podcast today. In particular, we discuss how his SEO consulting group is working with clients doing local SEO, eCommerce SEO, and much more. During the interview we discuss specifically how the Wiideman group helped Bob's Watches: eCommerce SEO Bobs Watches has grown to over $40 million a year in revenue and much more We also discussed his view on affiliate sites and how it relates SEO. Are affiliate sites really providing value or are they just doorway pages? What sort of link building and keyword research should be done? Ranking affiliate sites in Google Steve is also a professor at Fullerton college and UCSD where he teaches SEO and online marketing. He's put together lots of video materials that he is giving away for free. If you want to get free access to Steve Wiideman's SEO videos you can go to AcademyOfSearch.com. Use coupon code SEOSteve to get free access.

Three numbers and a story show the path for startups during a uniquely difficult but opportunity filled time. The goal of today's podcast is grounding and motivation. And pizza dough. We talk through opportunities for compound interest, knowledge growth, and the $32 trillion dollars that will change the startup market. * Tacklebox Application (Cohort starts March 31) * Tacklebox Self-Serve * Amazzoni.us- use code "Tacklebox" at checkout for the best craft gin in the world (according to 2018)

In this episode, Ross Dunn interviewed Jason Barnard, the Brand SERP Guy, CEO, and founder at Kalicube. pro. Jason’s understanding of how the Google Knowledge Panel can be influenced and leveraged for brand recognition is unmatched. SEO 101 listeners will takeaway very helpful tips on how to secure their own Knowledge Panel.

In this episode of Startup Hustle, Andrew Morgans and Michael Maher, Chief Idea Officer at Cartology talk about a holistic brand approach to Amazon. Find Startup Hustle Everywhere: https://linktr.ee/startuphustle This episode is sponsored by Full Scale:  https://fullscale.io/ Learn more about Cartology: https://thinkcartology.com Learn more about Marknology: https://www.marknology.com/ See omnystudio.com/listener for privacy information.

5 SEO ‘Quick Fixes’ To Boost Your Site Today. In episode #1664, we share five quick fixes that you can apply to your website to boost its SEO. These hacks are so simple but you’d be surprised how many people don’t use them even though the gains they offer are so significant. From putting your […] The post 5 SEO ‘Quick Fixes’ to Boost Your Site Today #1664 appeared first on Marketing School Podcast.

Resources Download the free web design starter kit course Episode page Places to Learn * Free Code Camp * Scrimba * Codecademy * Udacity * The Odin ProjectText Editors * Visual Studio * Atom

Reed Duchscher Reveals Creator Secrets Learned From Managing MrBeast, Dude Perfect, Typical Gamer & More (Over 1.7B Views!) Today’s guest is Reed Duchscher of Night Media, a multimedia talent management company and creative outpost for the largest creators on the internet. Reed’s company has worked with people such as MrBeast, Typical Gamer, and other voices from the most influential of the influential. In today’s episode we talk about how Reed founded Night Media and the role he is playing in shaping the future of the content creator business model. Our conversation begins with Reed’s journey from working as an NFL sports agent to founding Night Media in 2015. From there, we talk about the dynamic between content creators and managers, what informs Night Media’s choice for who to work with, and the services managers can offer to creators on the back end. Reed gets into the value he is adding to the creator community through the Creator Economics podcast, the work he did with MrBeast in launching the MrBeast burger, and his vision to map the blueprint for how to turn creators into sustainable virtual digital companies. We talk about the different products that creators can sell, whether creators should take equity or cash in partnerships, why creator communities are more important than subscriber count, and a whole bunch more in today’s conversation. Be sure to tune into this one. TIME-STAMPED SHOW NOTES: * [01:15] Introducing Reed Duchscher and his journey to working with content creators. * [02:22] The business model at Night Media; why it’s not built like an agency. * [03:10] How Night Media thinks about the types of clients it signs. * [04:39] Prioritizing engagement and community over subscriber count. * [06:10] What creators should expect from managers. * [07:07] Why creators need to be good at creating communities. * [08:38] Other creators Night Media is interested in/working with. * [10:35] Making a new blueprint for what creators can do with their fan base. * [10:50] The story of the development of the MrBeast burger. * [14:04] Some indications of the revenue MrBeast Burger is generating. * [15:21] Creator-focused educational content discussed in the Creator Economics podcast. * [17:08] Reed’s thoughts on content creators getting cash or equity on collaborations. * [20:03] Digital products and merchandise types open to creators. * [21:50] The business infrastructure opportunities most creators miss. * [22:45] Why creators are going to start having to raise capital. * [23:32] Spend and production team size on MrBeast videos. * [24:26] Blockchain and whether people will buy a small percentage of channels. * [25:48] How Reed connected with the team of creators he worked with. * [26:55] Favorite business tools of Reed’s. * [27:55] Reed’s favorite business book. * [28:20] The best way for people to find Reed online. Resources From The Interview: * Reed Duchscher on LinkedIn * Reed Duchscher on Twitter * Reed Duchscher on Instagram * Night Media * MrBeast * Typical Gamer * Matt Stonie * Joey Chestnut * MrBeast Burger * Creator Economics Podcast * Blake Robbins on LinkedIn * Ludlow Ventures * 100 Thieves * Social Blade * Must-read book: Start with Why Leave Some Feedback: * What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. * Did you enjoy this episode? If so, please leave a short review here * Subscribe to Leveling Up on iTunes * Get the non-iTunes RSS Feed Connect with Eric Siu: * Growth Everywhere * Single Grain * Eric Siu on Twitter

On this episode of the SEJ Show, Loren hosts John Shehata of Conde Nast to discuss Google News, Google Discover, making the most of jumping on trends in News Search, what John feels will be a News Search focus in 2021 and a little bit about NewzDash.

Sell the Way You Buy: A Modern Approach To Sales That Actually Works (Even On You!) by David Priemer When was the last time you enjoyed talking to a salesperson? While a Vice President at Salesforce, David Priemer had an epiphany: the very sales tactics his team was using were not working on him. While the company―and his entire profession―was acting with more than enough gusto, they lacked emotional awareness and empathy. Put simply: they were not selling the way they buy. The truth is that, as buyers, we’re not often aware of the pathways and mechanisms by which we make purchasing decisions, and customers aren’t always sure about what they want or need. In Sell the Way You Buy, Priemer reveals scientifically supported methods of understanding your customer, identifying their needs, and moving them toward the right solution, all while avoiding the behaviors that make the average person dislike salespeople. Sell the Way You Buy is about much more than putting yourself in the customer’s shoes. It’s about learning how to ask questions, how to listen, how to tell a compelling brand story, and how to talk to customers in a human way that truly connects. In short: to sell the way you buy. Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/sell-way-you-buy-david-priemer

Ray J, the musician and TV star, wanted to be a tech entrepreneur like you. He launched an electric bike, but it didn’t go as well as planned. “I wasn’t listening to anybody,” he says of that time. His finances suffered from unfruitful startup attempts. Then he teamed up with Ray Lee, whose family was in the electrics business, and opened himself up to helpful advice. Today, he makes RAYCON earbuds. Not only is the company generating real revenue, but it’s products are loved by both celebrities and YouTube tech reviewers. Ray J and Ray Lee are the founders of Raycon, a wireless audio brand. Sponsored by Rippling – Rippling brings together Payroll, Benefits, HR, IT, and more so you can manage all your employee operations in one place—from onboarding to offboarding. They offer features like Automatic Compliance and Automatic Tax-Filing so you never have to worry. Use their library of pre-built reports or create custom ones. Rippling is a payroll solution built for every size business, small or large. To get a demo, go to Rippling.com/mixergy. More interviews -> https://mixergy.com/moreint Rate this interview -> https://mixergy.com/rateint

I don't just recommend Nexcess, I trust them with my website. My entire business depends on fast, secure hosting. Use Offer Code HACK60 to Get 60% Off For Your First 2 Months Visit: https://hacktheentrepreneur.com/go/hack60 My guest today is an impulsive writer, family man, and founder of three companies with two successful exits under his belt. Back in 2007, and while still in college, he founded what would become Woocommerce. After six years growing the company, we exited to start something new and exciting. The following year, he started Conversio. He grew this company and team until August 2019 when the company was acquired by Campaign Monitor. It was through his experience in building Conversio that he stumbled onto this idea of creating a business that could be life - and family - first. This idea become the foundation for his brand new book called Life Profitability: The New Measure of Entrepreneurial Success. Now, let's hack... Adii Pienaar.

In this episode, Dan Sanchez summarizes the lessons learned after doing a month-long deep dive into the topic of Account-Based Marketing.   For the deep dive, Dan interviewed 16 practitioners, thought leaders, and vendors, read 11 books, and recorded 9 solo episodes documenting the lessons learned along the way.

How does someone launch a $200 million beverage company with zero experience and four children under the age of six? Just ask super-mom, author, and Hint Water empire CEO and Founder, Kara Goldin. Goldin was first inspired to launch her beverage company as an alternative to other unhealthy drinks on the market. Not only did Goldin manage to build a company that is now the largest privately owned non-alcoholic beverage company in America, but she placed Hint on the shelves of her local Whole Foods on the same day she went into the delivery room. Revealing all of the ups and downs of her journey in her new book, Undaunted: Overcoming Doubt And Doubters, Goldin speaks to Foundr’s Nathan Chan about relentless pursuit of your dreams, and overcoming fears and self-doubt along the way. Key Takeaways * How Kara Goldin first began her mission of creating a healthier option for drinking water * Facing challenges everyday, and Goldin’s commitment to learning all she could about an entirely new industry * Why Goldin believes the best thing anyone can do for themselves is continue to learn and grow * Dealing with naysayers and doubters, and how Goldin decided to instead use their feedback to hone her business vision