Oct 6, 2023
Super-sweet spot hauling chocolate for Roger and Rita Wilson's two-truck operation
In this edition of Overdrive Radio, the clarion voices of the spectacular pair of owner-operators behind Chicago-area-based, two-truck Rita’s Absolute Trucking. That’d be Roger and Rita Wilson, who made a match with marriage in 1998 after separate histories trucking, Rita toting butter up and down the Eastern seaboard, Roger with an OTR history that stretches back to hauling swinging meat in 1970 his first time out over-the-road.
Through the 1980s, he worked with a friend in LTL consolidation out of the Chicago area, growing to 50 trucks there before venturing out on his own with five. Then Rita brought two of her own to the operation, becoming Rita's Absolute early this century and growing to 15 units. They’ve had big ups and downs managing fleets both, but after a slow period of downsizing over more than decade are now settled squarely into a super-sweet niche moving reefer trailers full of finished chocolate mostly between Chicago and Pennsylvania, for a single customer.
The pair were our Truckers of the Month for September, and regular Overdrive readers may recall their story recently published at OverdriveOnline.com: https://www.overdriveonline.com/trucker-of-the-year/article/15635072/lifes-a-lot-easier-ownerops-find-sweet-spot-with-two-trucks
In that story, we heard from a Ryder System rep directly about the Wilsons’ work with their warehousing customer in Blommer Chocolate Company, who've been the Wilson's customer for two decades now. Ryder had nothing but praise for Rita’s Absolute Trucking, for sure. Yet after the story published, we also heard back finally from a rep from Blommer. Janie Moore called Rita and Roger Wilson’s Absolute Trucking the “Absolute best. If I could have more carriers like them it would be a joy!”
Moore has worked with the pair for eight years, she said, and they’ve “helped simplify managing" and now totally dominate "the Illinois to Pennsylvania and Pennsylvania to Illinois lanes. Locally,” too, Rita has been a godsend, she added. “There were times we had more loads to move than they could manage legally in a day. Rita would go out of her way and rent a trailer for preloading purposes. This was not a Blommer request, but instead a decision she made to assist. And for that we are forever grateful.”
In eight years, Moore said, “I can count on one hand the times where they were late or delayed. While we know things happen beyond the carrier’s control, they have been more than proactive and giving us advance notification on mishaps, transportation delays, breakdowns, and etc.”
A worthy pair to honor, no doubt. And, clearly, they’ve found a sweet spot hauling chocolate.