The Good, the Bad and the AI of It All
Play • 25 min

With the rise of artificial intelligence or AI, technology will play an even greater role in our lives. AI will significantly change not only the type of work performed in many professions but also the roles themselves over the coming years. But what about the ethical challenges that AI also bring? If AI is used for simulation of human intelligence processes, what role do professionals have as ethical guardians in the work they do? In this final episode of Season 1, Professor Anne Gregory, a Professor of Corporate Communication at the University of Huddersfield and Danielle Bond, Global Head of Marketing of Communications at Aurecon, discuss some of the ethical risks and challenges that AI could pose.

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