Jan 19, 2023
How a fossil-fuel company became a wind giant, with Mads Nipper
Play • 30 min

The wind industry is exploding, growing from just 2% of global electricity supply to 7% in a decade. But to achieve net zero by 2050, we're going to need a lot more wind turbines, both on land and out at sea. On this week’s episode of Zero, Orsted CEO Mads Nipper tells Akshat Rathi how the company transformed itself from a fossil fuel giant into the world's largest developer of offshore wind power, and the challenges the industry faces. It’s not just a story of clear corporate strategy chasing an opportunity, but also of heavy government intervention and many happy accidents. 

Read energy reporter Will Mathis’ story on the pressures faced by the wind industry here, and what 2023 has in store for renewables, here.

Want to know more about Orsted's story? Pre-order Akshat’s book, Climate Capitalism, here.

Zero is a production of Bloomberg Green. Our producer is Oscar Boyd and our senior producer is Christine Driscoll. Thoughts or suggestions? Email us at For more coverage of climate change and solutions, visit

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