This week on Think Fast, Varun & Suchita talk about 2 growing categories- Mental Health & Pets. Suchita gives us a rundown of why mental health apps have seen a rise, especially as a result of the lockdown when offline sessions were not possible, and the trend just continues thereafter. She also analyses the significant growth in the pets category with a rise in food products, grooming and daycare services, and more. Varun discussed how Twitter has been eyeing India as a potential market that can accelerate its growth, INOX's partnership with ESports to bring the stadium experience to theatres, especially in smaller cities, and Instagram laying IGTV to rest while TikTok letting users make 10-minute videos. All this and much more.
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