Rafa Sardina '15-Grammy Award Winner Producer; How technology has affected the songwriting process and creation of music, and what Design can learn from it'
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In this episode, I connect with a former producer of mine, that I was lucky enough to work with way back in 2006-2008, Rafa Sardina. 60-time Grammy-nominated, 15-time winner. With a client list that looks like the most celebrated artists of the last 100 years, that include Michael Jackson, Lady Gaga, Dr Dre, Beyonce, Stevie Wonder, Celine Dion, and everyone’s favourite singer, Susan Boyle. 

We chat about how the craft of songwriting has evolved from the early 90’s on what working with Michael Jackson looked like, to how the industry validates songs. We chat about how technology disrupted and ultimately killed the large recording budgets that typically ran for months or years in some instances, and to where Rafa is currently now, mid-pandemic, producing globally via live recording sessions in the top studios in the world.

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