Doug Powell 'Building a global Design capability and mindset at IBM'
Play • 28 min

Hello, my name is Gerry Scullion and welcome to Bringing Design Closer, which is part of This is HCD.  I’m a service design practitioner and trainer based in Dublin City, Ireland.  Today in the show, we caught up with Doug Powell who’s an award-winning designer with more than 30 years’ experience in a wide range of design disciplines and is currently the vice president of design at IBM in Austin, Texas.  We speak in great detail around what IBM looked like around Doug’s arrival, and what things that they did over the last six years to enable design centricity to occur inside Big Blue. 

We go into the ROI of design to help us all better understand how they enable the conversation at the leadership level to hire 1,500 designers across the organisation and the globe.  Doug speaks about the incredible leadership team that really champion design centricity at IBM.  Something that we all know is one of, if not the most important pieces in enabling any transformations to occur.  We cover off lots of other little areas in the conversation.  I really enjoyed it, so let’s get straight to it. 


Have a comment about this episode that you'd like to share? Now you can leave us a voicemail

Have something to share about this episode? Leave us a voicemail now


Connect with This is HCD

Other podcasts on This is HCD Network

This is HCD is brought to you by Humana Design and The Academy.ie

See omnystudio.com/listener for privacy information.

More episodes
Search
Clear search
Close search
Google apps
Main menu