Lar Veale 'Embedding Jobs to be Done into banking'
Play • 35 min

Just announced 'Doing Design Festival V2' - June 18 2021


Today on the show we have Lar Veale, Lead UX Designer for Business Banking in AIB - one of Ireland’s biggest banks. We speak about the journey both Lar and AIB went on introducing Jobs to be Done, and what this actually entailed. I have little experience with JTBD, so I was extra curious and approached the conversation as someone curious about some of the caveats that come with introducing new ‘things’. 

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