Steve Portigal 'Symbolic Lab Coats, ASMR and Coke-Fueled Lap Dances: More User Research War Stories'
Play • 47 min

Hello and welcome to another episode of This is HCD. I'm your host Chi Ryan, and in this episode, I'm speaking to researcher Steve Portigal. Steve is the Principal of Portigal Consulting and the author of two books: Interviewing Users: How to Uncover Compelling Insights, and Doorbells Danger and Dead Batteries: User Research War Stories.

Based outside San Francisco, Steve helps companies to think and act strategically as a result of human insights. Steve has his own podcast, Dollars to Donuts, where he interviews people who lead user research in their organizations.

Throughout his career, Steve has interviewed hundreds of people including families eating breakfast, hotel maintenance staff, architects, rock musicians, home automation enthusiasts, credit default swap traders, and radiologists. His work has informed the development of mobile devices, medical information systems, music gear, wine packaging, financial services, corporate internet and video conferencing systems. Wowsers - Steve has really done a lot of things!

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The following 20% discount code for 'Doorbells, Dangers and Dead Batteries'. Expires on December 31, 2018: HCD2018

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